crowdSPRING Blog
MARCH 25, 2012
The Lean Startup movement provides a wonderful template, and Ross wrote a great post in which he discussed how managers can use these principles in their own marketing campaigns. The USPS has a great demo tool which allows you to play with targeting zip codes, routes and customer types and that gives you a real time cost and will estimator.
Steve Blank
APRIL 21, 2011
The Stanford Lean LaunchPad class was an experiment with a new model of teaching startup entrepreneurship. This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels.
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Steve Blank
MARCH 11, 2016
We just finished the 6 th annual Lean LaunchPad class. For the last 6 years I’ve taught the Lean LaunchPad class at Stanford and Berkeley. Therefore, we developed the 8-week Lean LaunchPad class to teach students how to think about all the parts of building a business, not just the product.
ConversionXL
NOVEMBER 10, 2021
Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. In the consideration stage, use demo videos, webinars, free trials, etc. Experiment with new and emerging platforms and channels.
Steve Blank
APRIL 7, 2020
The classes are built on the Lean Startup methodology: Customer Discovery, Agile Engineering and the Business/Mission Model Canvas. Rather than doing every demo of your MVP live, consider 1) recording it 2) highlighting the key points. Break your MVP demo into <1 minute segments. Take the time to zoom in. Lessons Learned.
Steve Blank
JULY 13, 2021
Business plans presume that building a startup is a series of predictable steps requiring execution of a plan which assumes a series of known facts: known customers, known features, known pricing, known distribution channel. Let’s Teach Lean Via Experiential Learning. Designing the Lean LaunchPad/I-Corps Class – the “Pedagogy”.
Steve Blank
MAY 29, 2019
Lean LaunchPad class developed for Stanford. And the Lean LaunchPad class I developed at Stanford was the first such class. I believe the analogy is identical for entrepreneurship.The capstone entrepreneurship classes like NSF I-Corps or a Lean LaunchPad class, are for those who have already decided they want to be entrepreneurs.
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