Both Sides of the Table

JANUARY 11, 2014

” He advocates for people who test all channels, use quantitative methods and commit to growth as one’s “true north.” We spend a lot of time trying to get people focused on building products that have viral components and why that has to be measured and constantly tested. Doesn’t. Success begets success.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

The Startup Magazine

JULY 18, 2017

Designing a user experience for both Generation Y and Generation X is not simple. They enabled a system where the customer receives a home impression kit to take moulds of their teeth that included 3D smile design and treatment preparation. Irresistible product design. The mobile generation. Experts at finding deals online.

Design 62

Design Social Media Technical Review Forecast 62

ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 Omnichannel: Diversity and Inclusion Every successful organization uses multiple channels to communicate with potential customers and advertise its products. As for Metaverse — businesses should keep an eye on it as it is not clear yet whether this is hype or a trend.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Up and Running

JANUARY 27, 2021

This unique vacation rental software allows you to: Handle bookings Management multiple properties Build a website Sync third-party booking channels Process payments. Plus, just because you integrate Lodgify into your tech booking stack doesn’t mean any of your other channels are on the sidelines.

Software Review 79

Software Review Software Technical Review Social Media 79

Steve Blank

SEPTEMBER 22, 2011

As part of our Lean LaunchPad classes at Stanford, Berkeley, Columbia and for the National Science Foundation, students build a startup in 8 weeks using Business Model Design + Customer Development. 99 Designs is great to get “good enough” graphic design and web design work for very cheap using a contest format.

Lean 333

Lean Web Coder Business Model 333

The Next Web

OCTOBER 28, 2012

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Channel instability. The creation and destruction of channels is a common occurrence today. Channel saturation. Market leaders may be left behind.

Technical Review 150

Technical Review Software Review Distribution San Francisco 150

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Then it’s time to innovate through the channels or platforms that are relevant. Digital quite simply is not for repurposing content that exists in other channels.

Viral 228

Viral Marketing Startup Demand 228

Startup Professionals Musings

FEBRUARY 11, 2023

Re-live that moment of inspiration that resulted in an innovative design and implementation for your product, and is now providing you with a sustainable competitive advantage. Surprisingly, word-of-mouth and viral efforts require more work and a larger budget than you would expect. Managing cash-flow personally and continually.

Sweat Equity 296

Sweat Equity Startup Salary Viral 296

Both Sides of the Table

SEPTEMBER 17, 2013

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. Not so fast. Content goes global (of Maker Studios 4.4

Video 339

Video Technical Review Distribution Aggregator 339

Board Effect

JULY 28, 2021

Before an unsavory post goes viral on the internet, we encourage you to take a look at our step-by-step plan for creating a nonprofit social media policy. Your board members should be aware that there’s no way to prevent a bad or questionable social media post from going viral even if the content was only up for a short time.

Social Media 98

Social Media Media Warrant Reputation 98

The Next Web

DECEMBER 12, 2013

When you travel, you are constantly on the go, so being connected to your mobile device might be your only digital lens into the world,” says Shaun Modi , designer at Airbnb. By focusing on designing our internal culture, it seamlessly translates to the experience we create, both online and offline. “By It all starts with culture.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

Startup Professionals Musings

DECEMBER 2, 2022

There are dozens of sources to help you construct your business model, and a good example is a classic book by venture capital investor Elizabeth Edwards, simply named “ Startup ,” which is really designed as a handbook for launching a company for less. Be specific on sales channels and marketing initiatives. Sales/Marketing.

Business Model 256

Business Model Distribution Viral Green 256

Startup Professionals Musings

MAY 16, 2020

Re-live that moment of inspiration that resulted in an innovative design and implementation for your product, and is now providing you with a sustainable competitive advantage. Surprisingly, word-of-mouth and viral efforts require more work and a larger budget than you would expect. Managing cash-flow personally and continually.

Sweat Equity 435

Sweat Equity Salary Viral Leadership 435

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. This philosophy of designing processes, workflows and experiences around the customer rather than the company is the key pillar of Social CRM (SCRM). Overall, the book is a useful guide to companies keen to incorporate CRM approaches to their social media channels.

Technical Review 100

Technical Review Software Review Customer Social Media 100

ConversionXL

SEPTEMBER 13, 2018

You’ll be able to see which channels (paid, organic, social, etc.) You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. We don’t know the impact of each marketing channel.”. Google Analytics excels at revealing your traffic sources.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Research the top digital channels for your business today. There is no one best channel for all businesses.

Marketing 240

Marketing Viral Channel Metrics 240

YoungUpstarts

MARCH 20, 2018

An SSL certificate – short for Secure Sockets Layer – designates a safe connection between a user’s server and your website. If your company contributes to the 75% of websites lacking this important safety designation – the time is now to change that. Get Your Website SSL Certified Already! Be Transparent About Collecting User Data.

Customer 200

Customer Technical Review Security Internet 200

A Smart Bear: Startups and Marketing for Geeks

JANUARY 10, 2011

Here’s a simple question, often asked when designing software but more useful when you’re designing your marketing and sales pitch: How are people doing this today without you? Here’s how this gets your marketing and software design off the ground. Example and pattern. What’s the HTML5 tag for sarcasm?)

Software Review 232

Software Review Technical Review .Net Design 232

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 65

Channel Acquisition Framework B2B 65

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Sometimes that’s product design so thrilling that every customer spreads the word to five more. A reliable paid acquisition channel results in a somewhat stable business. Design is important, yet many of the $1B+ SaaS public companies have poor design.

Restful 202

Restful Founder Revenue Acquisition 202

ConversionXL

APRIL 13, 2017

A growth team, however, is largely overlapped with product, engineering, and design as well. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.”. Product Designer. Product vs. Growth? Product Manager. Software Engineer.

Analytics 99

Analytics Engineer SEO Channel 99

crowdSPRING Blog

MAY 9, 2018

Use design thinking to be an innovator in your market. Design thinking sounds like its meant exclusively for creative thinkers, but anyone can take advantage of its straightforward process. Or, as I learned to think of it when I was getting my degree in design: The Process. Design matters. Be an innovator. Check it out!

Marketing 90

Marketing Social Media Cofounder Design 90

Duct Tape Marketing

OCTOBER 10, 2017

Choosing the Right Marketing Channels for Your Business written by John Jantsch read more at Duct Tape Marketing. As of October 2017, there are roughly sixteen marketing channels available to us. Businesses need to get very, very good at getting clients in just a few of these channels. This applies to cross-channel leverage too.

Channel 57

Channel Marketing SEO Social Media 57

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. The SaaS test balloons helped gauge the potential traction on social media and other channels. Depending on the channel, delay until you’re ready for that channel.

Product 110

Product Campaign Acquisition Social Media 110

VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery. Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app. Several startups, like Copy.ai

Mobile 190

Mobile Social Media Distribution PR 190

The Next Web

JULY 20, 2013

Try what I call the “the viral reality check” or “bar test”: show your bar buddies your new app. An app with a unique design or feature has a significantly better chance of making it. The launch of an app is an event designed to get maximum exposure and start momentum. Do they want to have it right away? Timing and momentum.

PR 157

PR Development Team Review Viral Mobile 157

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Professionals Musings

OCTOBER 9, 2023

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Defining the right business model requires the same diligence as designing the right product, but the approach and skills required are different.

Technical Review 220

Technical Review Advisory Board Software Review Business Model 220

crowdSPRING Blog

DECEMBER 15, 2010

Lean startup principles promote creating rapid prototypes of your products and services designed to test your assumptions about the market and then to rely on feedback from customers to enhance those products and services. But there’s no one right marketing channel for all businesses. Test your marketing ideas in small batches.

Lean 129

Lean Small Business Marketing Startup 129

Duct Tape Marketing

DECEMBER 15, 2022

Liz is a c ommunity design strategist, a community enablement architect, and the Creator of Return on Emotion. She's a community design strategist, community enablement architect. So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people.

Community 82

Community Framework Advisory Board Viral 82

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. In this post I hope to help show how to figure out which metrics matter the most, and how to design them in such a way as to drive behavior that will lead to the results that you want.

Metrics 55

Metrics Design Entrepreneur Startup 55

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Then it’s time to innovate through the channels or platforms that are relevant. Digital quite simply is not for repurposing content that exists in other channels.

Customer 250

Customer Marketing Viral Demand 250

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Then it’s time to innovate through the channels or platforms that are relevant. Digital quite simply is not for repurposing content that exists in other channels.

Marketing 260

Marketing Viral Demand Channel 260

ConversionXL

NOVEMBER 5, 2015

Email marketing is one of the fastest ways to drive sales of any online channel. Think about it… What other channel can you launch something and drive sales immediately? How many businesses can afford to take away $50k from their online advertising channels to grow their email database? Launch a viral competition.

Database 48

Database Email Viral Campaign 48

Duct Tape Marketing

MARCH 26, 2021

Staples has developed a reputation in the marketing industry for being a creator of viral content. His book, The Speed of Trust , is designed to help leaders build a collaborative team and environment on the basis of trust. Closing the loop on your marketing investment, on your channels, on your customer engagement, are important.

Marketing 91

Marketing Silicon Valley Cofounder Framework 91

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103