Startup Professionals Musings

JUNE 10, 2016

Even the best products and solutions won’t go anywhere unless you sell them through the right channels. They usually get chastised and declined for ignoring the realities of the retail channel. The right channel for marketing and distribution is one of the basic “four Ps” of business (product, promotion, price and placement).

Channel 120

Channel Distribution Partner Acquisition 120

Occam's Razor

JULY 5, 2021

One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Two of the holiest of holy grails in Marketing: Attribution, Incrementality.

Analytics 148

Analytics Marketing Channel Software Review 148

YoungUpstarts

OCTOBER 25, 2020

Knowingly or unknowingly email has become a big part of our lives and that is why when it comes to marketing, email is the king. Email marketing is all about informing, influencing, and gaining the loyalty of a contact base that’s interested in your product or services. Email marketing works wonders when it is personalised.

Email 207

Email Sales Marketing Campaign 207

The Startup Magazine

JUNE 15, 2023

With content automation capabilities, businesses can efficiently produce and distribute content aligned with their board-level objectives. This centralization improves content discoverability, eliminates duplication, and enables efficient content reuse across multiple channels.

Software Review 154

Software Review Software Small Business Social Media 154

Startup Professionals Musings

JANUARY 6, 2023

In fact, there are a host of reasons why a non-focused startup business is more likely to struggle for survival, lose market and investor attention, and miss out on the opportunity to capitalize on their scope: Time to market is tied to the size of your offering. Ongoing market leadership requires continuous innovation.

Startup 287

Startup Bandwidth Distribution Agile 287

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Professionals Musings

JUNE 12, 2022

Having only a large capital base and distribution channels, with no innovation, is not a sustainable business model. The new corporate model is a distributed entrepreneurial model. Scaling is done first by customer alliances through social media, and later by distributed joint ventures and coopetition.

Artificial Inteligence 315

Artificial Inteligence Offshore Merger Technical Review 315

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

JANUARY 24, 2021

That might start with the CEO giving the investor pitch to the whole organization, and distributing the current business plan document to everyone. A smart investor will take an independent final reading in the market on barriers to entry, active competition, demographics, and price sensitivity. Traction in the marketplace.

Technical Review 379

Technical Review Due Diligence Term Sheet Bankruptcy 379

Startup Professionals Musings

APRIL 11, 2020

In fact, there are a host of reasons why a non-focused startup business is more likely to struggle for survival, lose market and investor attention, and miss out on the opportunity to capitalize on their scope: Time to market is tied to the size of your offering. Ongoing market leadership requires continuous innovation.

Startup 424

Startup Bandwidth Distribution Agile 424

Steve Blank

APRIL 21, 2011

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators.

Channel 215

Channel Artificial Inteligence San Francisco Business Model 215

Startup Professionals Musings

FEBRUARY 12, 2023

Viral marketing costs real money, and your support staff and hosting systems cost even more. There is no substitute for market research to confirm that your passion matches a real need in the market. Finish the product before marketing begins. Marketing should start before product development.

Intellectual Property 312

Intellectual Property Startup Angel Investor Viral 312

The Startup Magazine

MARCH 26, 2024

With this strategy, financial institutions can better communicate with their target audience, manage their online reputation, and negotiate the intricacies of the digital financial market. They allow instantaneous communication with stakeholders as well as swift reactions to changes in the market or rumors.

PR 119

PR Public Relations Social Media Audience 119

Startup Professionals Musings

FEBRUARY 14, 2022

Success demands testing the solution early and quickly in the market, then iterating to get it right. Nail the go-to-market strategy. For example, when you think about distribution channels, revenue streams, or the relationship with the customer, ask customers what they expect. Nail the business model.

Angel Investor 359

Angel Investor Technical Review Incubator Business Model 359

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

SEM 379

SEM Viral Marketing Widget 379

Startup Professionals Musings

JUNE 2, 2021

The old approaches of controlling distribution channels, saturating retail, and methodically scaling your brand awareness don’t protect you anymore. Manual tracking and occasional surveys won’t keep you competitive in today’s high volume and rapidly changing market.

Software Review 355

Software Review Algorithm Global IPO 355

Steve Blank

NOVEMBER 11, 2013

This post is an update of what we learned about life science distribution channels. Life Science/Health Care distribution channels differ by Category. It turns out that for commercialization, the business model (Customers, Channel, Revenue Model, etc.) Channel Cost = $350-400,000 per sales team.

Distribution 224

Distribution Channel Lean Intellectual Property 224

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

APRIL 18, 2021

Size of the market. One of the criteria for a good investment is a large and fast growing “potential market.” Investors will talk to their own experts on the size of the potential market and the expected growth rate. Sales and marketing strategy. Having a great product or service is not enough.

Technical Review 380

Technical Review Due Diligence Term Sheet Angel Investor 380

Steve Blank

JUNE 27, 2017

Initially, a startup has no business model and no market share to defend. If they select a business model that targets industry incumbents, they don’t have to worry about upsetting existing customers, partners or distribution channels. Its employees and investors don’t depend on an existing revenue stream. What can a company do?

Startup 275

Startup New York City Valuation Distribution 275

YoungUpstarts

APRIL 5, 2018

Good B2B Content Marketing is not new in the world of marketing, especially with the emergence of more and more distribution platforms, each needing signups, and consistent postings to become a relevant source in your content strategy. Some relate content marketing to PR and will even use them interchangeably.

B2B 132

B2B Marketing Distribution Curation 132

Up and Running

MARCH 24, 2021

If you’re looking to start or expand your business, you need to have a firm understanding of how to enter and grow within your chosen market. This requires you to take what you’ve learned during your market analysis to develop a market penetration strategy for your business. Market penetration definition.

Software Review 146

Software Review Marketing Campaign Forecast 146

The Startup Magazine

JUNE 1, 2021

The legal market has thus become saturated with service providers facing marketing challenges. This may sound new to some, but legal marketing isn’t a new concept. But the online space has completely changed how legal organizations carry out their marketing strategies. Marketing isn’t purely based on logic.

Marketing 104

Marketing Technical Review SEO Campaign 104

Startup Professionals Musings

MAY 17, 2020

Viral marketing costs real money, and your support staff and hosting systems cost even more. There is no substitute for market research to confirm that your passion matches a real need in the market. Finish the product before marketing begins. Marketing should start before product development.

Intellectual Property 436

Intellectual Property Angel Investor Viral Distribution 436

Brandanew

APRIL 22, 2016

Any Digital Marketer living in today’s age will tell you that Content Marketing is a must, for not only promoting your brand to new prospects, but also to maintain a relationship with your existing customers. Sometimes, paid advertising tools and platforms can be a great supplement to these more traditional means of distribution.

Advertising 100

Advertising Distribution Marketing New York City 100

Up and Running

JANUARY 22, 2020

cannabis market projected to skyrocket from $600 million to $22 billion by 2022 , there is no better time than now to master your cannabis marketing strategy. There are major marketing roadblocks when using popular paid advertising mediums because of the legal grey area surrounding the U.S. Word-of-Mouth Marketing.

SMS 101

SMS Marketing Affiliate Social Media 101

View from Seed

JANUARY 31, 2024

Consequently, nearly every founder is attempting to weave an AI narrative into their ventures, regardless of its necessity or fit, which will likely lead to an unhealthy market environment and potentially drown out genuine opportunities. Is there a means of efficient distribution amidst the noise? How defensible are these businesses?

Web 168

Web Generative AI Houston Distribution 168

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim. IPOs dried up.

Lean 335

Lean Burn Rate Startup IPO 335

Startup Professionals Musings

MARCH 25, 2016

Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. Expanding your market into these areas requires thinking outside your personal box. Include mobile-app support and new social-media channels.

Customer 120

Customer Marketing Social Media Technical Review 120

Brandanew

MAY 14, 2015

As an ongoing series called the Social Expert Speak , today we present insights from @KenHerron , an exemplary social marketer and a leading expert on content and social media. Ken believes that small businesses and startups can have an extreme competitive advantage in content marketing.

Social Media 100

Social Media Marketing Technical Review Distribution 100

ConversionXL

JANUARY 18, 2022

Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team. By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Startup Professionals Musings

SEPTEMBER 9, 2019

Having only a large capital base and distribution channels, with no innovation, is not a sustainable business model. The new corporate model is a distributed entrepreneurial model. Scaling is done first by customer alliances through social media, and later by distributed joint ventures and coopetition.

Engineer 219

Engineer Entrepreneur Offshore Merger 219

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

Marketing 299

Marketing Social Media Merger Acquisition 299

The Startup Magazine

JULY 1, 2019

E-commerce affiliate marketing is a marketing strategy that can be used as a good start for the successful launch of your business. The majority of e-commerce business representatives claim that affiliate marketing is one of the most desired skills for them. The essence of affiliate marketing. How to start.

Affiliate 82

Affiliate eCommerce Marketing Audience 82

ReadWriteStart

JULY 7, 2023

The way in which small and medium-sized businesses (SMBs) approach online marketing is being revolutionized by SpeedyBrand, a cutting-edge startup that is a pioneer in the field of search engine optimization (SEO) content creation. SpeedyBrand was established by Jatin Mehta, Ranti Dev Sharma, and Ayush Jasuja.

Generative AI 127

Generative AI SEO Artificial Inteligence Forecast 127

Steve Blank

APRIL 3, 2018

It does mean that success in building a company that scales depends on finding product/market fit, enough customers, enough financing, enough great employees, distribution channels, etc. It doesn’t mean that if you have technical skills you can’t build a successful company. Lessons Learned.

Technical Review 334

Technical Review Entrepreneur Artificial Inteligence Agile 334

The Next Web

OCTOBER 28, 2012

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Channel instability. The creation and destruction of channels is a common occurrence today. Market leaders may be left behind. Channel saturation.

Technical Review 150

Technical Review Software Review Distribution San Francisco 150