Steve Blank

APRIL 21, 2011

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. its product or service) to its customers. There are two major channels: physical channels and virtual (web/mobile) channels. Should they create a freemium version of their current product?

Channel 215

Channel Artificial Inteligence San Francisco Business Model 215

Startup Professionals Musings

FEBRUARY 14, 2022

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. For example, when you think about distribution channels, revenue streams, or the relationship with the customer, ask customers what they expect.

Angel Investor 359

Angel Investor Technical Review Incubator Business Model 359

Steve Blank

NOVEMBER 11, 2013

This post is an update of what we learned about life science distribution channels. Life Science/Health Care distribution channels differ by Category. It turns out that for commercialization, the business model (Customers, Channel, Revenue Model, etc.) Channel Cost = $350-400,000 per sales team.

Distribution 224

Distribution Channel Lean Intellectual Property 224

Startup Professionals Musings

FEBRUARY 12, 2023

Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution. Finish the product before marketing begins. Marketing should start before product development.

Intellectual Property 312

Intellectual Property Startup Angel Investor Viral 312

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

Campaign 149

Campaign CTO Marketing Social Media 149

Startup Professionals Musings

JUNE 2, 2021

The old approaches of controlling distribution channels, saturating retail, and methodically scaling your brand awareness don’t protect you anymore. As a simple example, the Wal-Mart website now shows shoppers more products that they may like, based on previous purchases.

Software Review 355

Software Review Algorithm Global IPO 355

ReadWriteStart

OCTOBER 2, 2023

They poured their hearts and souls into creating an innovative product fueled by the desire to make a difference in the lives of their target audience. Startup X reached out to a product design services provider, and with their help, they were able to turn their fortunes around. The good news is that there’s hope!

Design 105

Design Product Churn Rate Architecture 105

Startup Professionals Musings

APRIL 18, 2021

Explain that they may be called, and use the opportunity to check their satisfaction with your company and your product. Validation of product. If the product is in customer hands, expect some customers to be interviewed. If the product is in customer hands, expect some customers to be interviewed. Size of the market.

Technical Review 380

Technical Review Due Diligence Term Sheet Angel Investor 380

Startup Professionals Musings

MAY 17, 2020

Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution. Finish the product before marketing begins. Marketing should start before product development.

Intellectual Property 436

Intellectual Property Angel Investor Viral Distribution 436

Version One Ventures

JUNE 13, 2013

It’s the age-old debate among start-up circles: which is more important to the success of a start-up: the strength of the sales/distribution strategy or the quality of the product? To be successful, a stand-alone company needs a top-notch product and a clever distribution/sales strategy.

Sales 145

Sales Product CTO Hire Sales Cycle 145

ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Yet while product launches are a risk, they’re not as risky as you think. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

Both Sides of the Table

SEPTEMBER 17, 2013

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. But distribution is now unlimited.

Video 339

Video Technical Review Distribution Aggregator 339

View from Seed

JANUARY 31, 2024

Currently, it feels like every sharp technologist is pouring their effort into generative AI models or embedding them into their products—a movement too significant to overlook. The first time you try to do anything with a generative AI product, it feels like magic. Are these features, products, or actual companies?

Web 168

Web Generative AI Houston Distribution 168

Up and Running

FEBRUARY 20, 2014

If your new business is going to distribute products in the U.S. retail market, that means your business needs to get its products into what people call “the channel”—also known as channels of distribution, or retail channels. I’m talking about getting your product into stores.

Product 82

Product Channel Distribution Software Review 82

Occam's Razor

JULY 5, 2021

Attribution is simply the science (sometimes, wrongly, art) of distributing credit for Conversions. An introduction to multi-channel digital attribution analysis. As you do digital attribution analysis, watch out for Paid Marketers who say they do attribution analysis but only count paid media channels. Chalk and cheese.

Analytics 148

Analytics Marketing Channel Software Review 148

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.

Lean 335

Lean Burn Rate Startup IPO 335

Duct Tape Marketing

APRIL 24, 2019

How to Turn Your Product Idea Into a Business written by John Jantsch read more at Duct Tape Marketing. She is the founder and CEO of The Grommet and the author of the book How We Make Stuff Now: Turn Ideas Into Products That Build Successful Businesses. Why to name your business after your vision, not your first product.

Product 78

Product SEO New York Technical Review 78

Steve Blank

APRIL 3, 2018

Until we start giving grades for resiliency, curiosity, agility, resourcefulness, pattern recognition, tenacity and having a passion for products and customers, great grades and successful entrepreneurs have at best a zero correlation (and anecdotal evidence suggests that the correlation may actually be negative.). Lessons Learned.

Technical Review 334

Technical Review Entrepreneur Artificial Inteligence Agile 334

Steve Blank

JUNE 26, 2014

Value Propositions and Customer Segments are covered in weeks 1 and 2, emphasizing the search for problem/solution and then product/market fit. Activities are the key things you need to do to make the rest of the business model (value proposition, distribution channel, revenue) work. I-Corps @ NIH Lecture Order Details.

Intellectual Property 281

Intellectual Property Lean IP Open Source 281

ReadWriteStart

SEPTEMBER 8, 2020

Still, COVID-19 helped tip the balance towards a globally distributed model. A globally distributed business model allows you to hire the best talent wherever in the world it is. Transitioning to and managing a globally distributed model isn’t plain sailing. Factors that are tipping the scales. Automate as much as possible.

Distribution 145

Distribution Global Agile Startup 145

Startup Professionals Musings

MAY 15, 2019

Steve Blank via Flickr by jdlasica I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Process myth: Why building a product leads to failure. Nail the business model.

Startup 245

Startup Angel Investor Technical Review Incubator 245

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Others copy the method and the channel grows weary of that tactic and begins to change the rules.

SEM 379

SEM Viral Marketing Widget 379

ConversionXL

OCTOBER 4, 2022

Set your sights on Google’s Popular Products 4. Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Who might their products and brand appeal to?

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

FEBRUARY 3, 2022

It outlines four major growth strategies: market penetration , market development , product development , and diversification. The goal of market penetration is to leverage new tactics to increase product sales , including existing customers and new customers within existing markets. New channels. Product development.

Marketing 115

Marketing Framework Metrics Channel 115

VC Cafe

MARCH 1, 2024

Creating remixable outputs – allowing creators to expose their prompts and make their work instantly remixable Enabling consumers to build content creation apps – products that help users “chain” together models and prompts behind the scenes – and then save these workflows and / or publish them for others to use.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

The Next Web

OCTOBER 28, 2012

Growth hacking has resonated in the startup community due to today’s growth challenges: new channel creation, channel saturation, the “best product” fallacy and “product-growth” fit. Channel instability. The creation and destruction of channels is a common occurrence today. Channel saturation.

Technical Review 150

Technical Review Distribution Software Review San Francisco 150

The Startup Magazine

OCTOBER 30, 2022

Even the best software product may cause more harm than good if you use it improperly or do not take into account its limitations. This will prepare you for the scaling-up phase where you will only need to distribute the formulated guidelines among your new workers and monitor compliance. Software Choices. Cybersecurity.

Technical Review 137

Technical Review Technology Software Review Startup 137

Version One Ventures

JANUARY 21, 2020

In fact, he started his own consultancy, Entiende Bitcoin , to help Bitcoin companies develop and distribute products in emerging markets. For us, one of his most powerful statements was, “I’m looking to find the best way to channel my love for learning into building the sort of future I believe in.”.

Mexico 148

Mexico San Francisco Technical Review Software Review 148

YoungUpstarts

OCTOBER 25, 2020

Email marketing is all about informing, influencing, and gaining the loyalty of a contact base that’s interested in your product or services. There is practically no other distribution channel that drives engagement and builds customer relations better than email marketing. With more than 2.5

Email 207

Email Sales Marketing Campaign 207

Startup Professionals Musings

AUGUST 31, 2018

Instant global communication now makes it easy to reach new markets without rethinking your entire product strategy. Expand your product line, staying close to the core. Totally new and risky products will dilute your focus, and may confuse existing customers. Pursue strategic alliances and partnerships.

Dilution 167

Dilution Angel Investor Software Review Distribution 167

YoungUpstarts

APRIL 30, 2020

In particular, we think the post-COVID world will see a permanent shift in the way people shop for groceries, personal goods, and other essentials; the retailers that provide a tech-enabled, multi-channel approach will gain a larger share. The average American shopper cannot afford to pay for membership or delivery fees.

America 193

America New York City Technical Review Distribution 193

ConversionXL

MARCH 31, 2021

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Your existing clients are your most significant source of insights.

Audience 127

Audience Non-Compete Distribution Channel 127

Ben's Blog

MARCH 3, 2018

What is a sales channel? It’s a route to market for a product or set of products, from a website to a sophisticated sales force. Selecting the right channel is critical for any business — products … watch time: 6 minutes.

Channel 57

Channel Distribution Sales Video 57

ReadWriteStart

JULY 7, 2023

Before being distributed through a variety of channels, the automatically generated content can undergo additional personalization via SpeedyBrand’s user-friendly dashboard and be edited. The content can be personalized and edited through the user-friendly dashboard before distribution.

Generative AI 127

Generative AI SEO Artificial Inteligence Forecast 127

ConversionXL

FEBRUARY 3, 2022

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Retention 113

Retention Marketing Acquisition Channel 113

ReadWriteStart

JANUARY 25, 2020

This was also the time when major companies set up their online properties to sell and buy products. A basic search on Google shows several ecommerce portals selling the same products that your business sells. You can easily integrate this portal with different social media channels. Marketing Channels.

eCommerce 152

eCommerce Technical Review Social Media Analytics 152

Duct Tape Marketing

FEBRUARY 18, 2021

Ben is a co-founder and executive producer of Storyboard Media, a B2B marketing, and video production firm in North Carolina. Why can’t you just turn on the camera and produce videos so that you can post them to all channels? Marketing Podcast with Ben Oliver. Can you expand on what you mean by this?

North Carolina 98

North Carolina Video Customer Technical Review 98