Why Consumer Brands Need To Keep An Eye On Their eCommerce Channel


It is saturated with competing eCommerce retailers, brands and sellers, all fighting for consumer interest and investment. How can they ensure that their products and overall brand identity are being perceived well on all eCommerce sites? How can they determine whether their products are being sold at the right price across all channels? Engaging in effective practices that leverage modern technologies to monitor and control the eCommerce Channel through brand analytics.

Maximizing Your Digital Marketing Channel Mix


With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. In order to match the best Digital Marketing Channel Mix to your business objectives, it is important to have a good understanding of each of the channels available, how they work, and how to best leverage them. However, for young eCommerce engines, where site content is still being built, PPC is often a necessary go-to-market step.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Ecommerce: How to Survive its Troughs


On the topic of ecommerce, one wonders to what extent this business model is applicable, and where is it likely to end? Some of the many ecommerce examples include Alibaba, Newegg, Best Buy, Amazon, Walmart, eBay, and Target. The Rise of Ecommerce. Marketing Channels.

Ways To Drive More Sales To Your eCommerce Website


The competition in the eCommerce sector is high. One of the most effective ways to gain traction for your venture is eCommerce marketing. The basics of eCommerce marketing. Ecommerce marketing is a strategy that ultimately helps you push conversions.

Digital Transformation Tips for Beauty Ecommerce

The Startup Magazine

The rising global demand has brought about the need for beauty ecommerce digital transformations across the board. Old beauty ecommerce tactics no longer work as well as they used to, and there are upgrades every online shop needs to do. Diversify Your Retail Channels.

3 Potential Opportunities To Improve Your eCommerce Value During COVID-19


It’s been a trying time for businesses, even those in the ecommerce space. Even though it’s likely, as noted by ecommerce research and news agency Digital Commerce 360 , that COVID-19 will boost the overall value of ecommerce in the long run, current projections are rocky at best.

3 Ways To Boost Ecommerce Sales Fast


Ecommerce sales are greatly impacted by the overall strategic goals of the marketing initiative. When marketing leaders plan for enhancing ecommerce sales, they need to outline the scope of the campaign. There are many strategic channels that can provide fast results to ecommerce managers. Email campaigns also need to be designed with the right target audience in mind to supercharge your ecommerce sales. It’s one of the top ways to increase ecommerce sales fast.

How to Improve eCommerce Conversions for Your Business

Up and Running

Making it vital that you fix these issues quickly and if possible, long before you launch your eCommerce shop. To help get your eCommerce platform in order, here are our top tips to help maximize conversions on your website.

The 6 Digital Marketing Channels to Prioritize in 2020

Up and Running

eCommerce as an industry has grown quite a lot during this time, specifically within the Food & Drinks, Health & Fitness, Home & Garden, and Beauty segments. That being said, the best way to leverage digital channels is by fine-tuning them to meet your business goals.

What Challenges Can You Face When Starting Out In eCommerce? Advice From Custom Plugs, A Multi-Million Pound Startup Company


In their own words, here are some of the key challenges they’ve overcome during their journey, which should offer some helpful advice for those starting eCommerce businesses of their own: Picking the right platform is crucial for success. Life in business is never just plain sailing.

7 Trends That Will Define the Future of eCommerce in 2021

Up and Running

The first thing most eCommerce companies did in February of 2020 was to smash their crystal balls and toss out demand forecasts because the world was shaping up to be like nothing we’ve seen before. Other social channels also made inroads as 2020 ended.

Ecommerce Email Marketing: How to Increase Conversions


As an ecommerce site, you likely send emails regularly. Once you perfect your ecommerce email marketing strategy, conversions will soar. How important is email marketing for ecommerce? So what’s the truth about the state of email marketing in ecommerce? A few years ago, Custora declared that email accounts for more than 7% of all ecommerce user acquisitions, making it the second-most effective acquisition channel (behind search).

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ In a recent post, Multi-Channel Attribution: Definitions, Models and a Reality Check , I outlined three distinct attribution challenges. Multi-channel attribution across digital channels.

Facebook Messenger Marketing: Grow Your Ecommerce Audience (and Sales)


If you’re not yet using Facebook Messenger to market your ecommerce business, you’re at a serious disadvantage. Over the last several years, I’ve been using Facebook Messenger bots to market my online store over at Bumblebee Linens , and it has significantly outperformed my other channels.

How To Improve Your eCommerce Customer Service


This growth means that ecommerce companies need to do more to stand out and stay ahead of competitors. With that in mind, here are twelve ways you can improve your ecommerce customer service. For this reason, you should consider adding a live chat tool to your ecommerce site. This will update every channel when one of your products is out of stock. Others customer service ecommerce

The Secrets Behind Determining the Value of eCommerce Sites

The Startup Magazine

If you’re interested in selling your eCommerce website but are unsure of how to go about determining the actual value of your business, you’ve come to the right article. We also cover what a lot of “how to sell eCommerce website ” blogs fail to even mention (but more on that later).

Ecommerce Marketing Strategies to Consider in 2019

The Startup Magazine

Ecommerce businesses are increasing exponentially as more and more people prefer online shopping over brick and mortar retail shops. In the US alone, ecommerce revenue is expected to reach $4.9 But as the competition increases, ecommerce marketing strategies employed by these companies also need to evolve. Growing an ecommerce business requires a clear marketing plan. This article discusses further how a growing ecommerce business can create and execute one.

Ecommerce Personalization Strategy: A Stepwise Approach


I’ve used this same approach at multiple ecommerce companies. Many things can be personalized, like which channels to target for which users, in what order, in what timeframe, with what content, which products, etc. To set up a segmentation test, choose a channel.

Ecommerce Landing Pages: Fewer Distractions, More Conversions


Two percent is the average conversion rate for ecommerce sites. Right now, many ecommerce companies can still grow with an average conversion rate. This is largely thanks to the ecommerce industry growing by about 23% year over year. By 2021, the ecommerce growth rate is projected to drop by as much as 5–6%, down to about 17%. One area of opportunity is ecommerce landing pages. Highlights elements of successful ecommerce landing pages.

Deep Dive: Analytics and Security on a Real Ecommerce Platform

The Startup Magazine

When your digitally native vertical business selects its ecommerce platform, it’s essential to get the best analytics and security: data is what enables you to plan smartly, and security is what lets you proceed safely.

How to Build Trust with Ecommerce Buyers This Holiday Season


Consumer shopping behaviors have changed dramatically since the onset of the coronavirus pandemic, with ecommerce retailers seeing unprecedented growth in traffic and sales. Services like JustUno give ecommerce sites an easy way to implement similar banners and message bars.

Top Tips For Starting an eCommerce Business


One of the fastest growing industries, as a result, is eCommerce, which has capitalized on the internet and social media to grow start-ups at an incredibly fast rate. While there are many successful eCommerce businesses out there, there are many more who never make it past the first few months. If you do see a boom in business, you should know when to expand; going into global eCommerce is the best way to do this.

How to Increase eCommerce Sales — Growth Tips from Industry Experts

Up and Running

What are some of the best business strategies to scale your new eCommerce business ? But what if I told you there’s a way to find the best eCommerce marketing strategies for your business? 5 proven business tips for increasing eCommerce sales.

Ecommerce affiliate marketing: the ultimate guide

The Startup Magazine

the promotion of your product/service is fulfilled via the channels of the influential affiliates. The post Ecommerce affiliate marketing: the ultimate guide appeared first on The Startup Magazine. Marketing Technology ads Affiliate marketing applications brand awareness Business Owners commissions credibility development e-commerce eCommerce launch Marketing plan Marketing Strategy online store Partnership platform promotion relationships Store Ultimate Guide

How to Calculate Lifetime Value for Subscription Ecommerce


Research by McKinsey shows that 15% of online shoppers have subscribed to an ecommerce service: In general, the “subscription lifestyle” is good news for ecommerce stores. In this case, accurately measuring the holy grail of ecommerce metrics—customer lifetime value (LTV)—isn’t easy.

How To Prepare Your eCommerce Store For Black Friday 2018


If you own an online business, Black Friday and Cyber Monday could shape up to be the most wonderful time of the year – cue the Andy Williams tune – if your ecommerce shop is prepared. Read on to learn how to prepare your ecommerce store for Black Friday and Cyber Monday 2018. Make sure to work with a reliable eCommerce fulfillment company that can handle a massive uptick in orders.). Billion dollars.

Whitepaper: The Customer Experience Deficit in Multi Channel Retail

VC Cafe

People browse, choose, pay and troubleshoot products using mobile sites, apps and social media shaking the ground for multi-channel retailers, who until now mainly focused on their brand and brick and mortar shops. One of the highlights from the report is the key findings on what makes customers satisfied today: • Cross-channel personalisation – the current channel the customer is in gives them recommendations based on what they have previously browsed or bought via any channel. •

B2B Ecommerce Sites: What Works for B2B Buyers?


But the B2B ecommerce market is growing exponentially , estimated to reach $1.2 Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. If you’re a B2B ecommerce shop that sells… inexpensive products; in small quantities; exclusively to B2B buyers; The best B2 C ecommerce sites are equally good examples for your B2 B ecommerce site.

B2B 105

10 Tips To Promote Your eCommerce Website On Social Media That Increase Traffic And Revenue To Your Store


There are dozens of channels on which you can promote your eCommerce website, but few compare to the performance of social media. Social media is one of the most important aspects of your eCommerce store’s digital marketing initiatives. By including social media in your eCommerce website’s marketing strategy, you’ll attract more shoppers and generate more sales. Use Your Social Media Strategy To Boost Other Marketing Channels.

The future of mobile ecommerce

The Equity Kicker

We’ve been doing a good deal of thinking about the future of ecommerce as the world goes mobile. Facebook is the best channel for many of these companies, for now at least. Amazon Ecommerce Facebook

3 Big Marketing Blunders That Ecommerce Businesses Make

Women Entrepreneurs Can

The ecommerce industry is incredibly competitive, and your new business will only survive if you invest heavily in your marketing. It’s important that you have a comprehensive multi-channel marketing strategy that reaches as many people as possible without costing too much.

How to Survive “The Amazon Effect” as a Small Ecommerce Business Owner

Up and Running

” It’s turned a vast majority of the ecommerce world into a race to the doorstep, and plenty of things are falling by the wayside in the rush. For small ecommerce businesses to survive and grow, you’re going to have to come to grips with this new reality and react to it in a way that your customers want, whether they know it or not. However, they adapted part of their business model and the partners they use in order to seize the new channel.

Sell on Amazon: Go solo or join the ecommerce giant?


In this episode of The Pe:p Show, Austin Brawner from Brand Growth Experts discusses if your ecommerce business should sell on Amazon or take a chance growing your brand and services away from the ecommerce giant. He also hosts the highly-acclaimed Ecommerce Influence Podcast, where he shares advanced acquisition and retention strategies for fast-growing online brands. Subscribe to our YouTube Channel. The post Sell on Amazon: Go solo or join the ecommerce giant?

6 Useful Tips To Maximize Your eCommerce Sales During Christmas


ECommerce sales during Christmas tend to see a big surge as customers prefer the quietness of at home shopping compared to the hassles of finding parking and a store full of people. Here are a few useful tips to maximize your eCommerce sales during Christmas and the ongoing holiday season. 6 Useful Tips To Maximize Your eCommerce Sales During Christmas. Schedule your eCommerce products or Christmas related posts and campaigns using social media tools. .

How to Map Out an Ecommerce Business Plan in 1 Hour

Up and Running

Every successful ecommerce business needs to begin with a plan. But this can seem a little daunting, particularly if this is your first foray into the world of ecommerce. In ecommerce, the best ideas are either focused on solving a common problem or creating a whole new awareness of need. Don’t forget to use social media channels, especially Instagram and Pinterest, to find out more about industry influencers and brands to watch.

Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B


More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? For many ecommerce companies, however, competing in voice search on Google is secondary to competing with Amazon Alexa. How can ecommerce companies compete with Alexa? For ecommerce companies, Alexa only heightens the threat—inside and outside the Amazon ecosystem. Stand-alone ecommerce companies can outperform Amazon on all three fronts.

B2B 99

How To Sell Your Ecommerce Business For Maximum Value


You’ve spent a ton of time and money into developing a profitable ecommerce business, and you’ve decided it’s time to sell. At Digital Exits, we make it our business to know what investors are looking for when purchasing an ecommerce company, and how those variables affect the sale price. What are your customer acquisition channels? What do those channels cost? by Jock Purtle, CEO of Digital Exits.

Evaluating markets for ecommerce category killers

The Equity Kicker

Alex Malorodov ( @amalorCBS ), an MBA candidate at Columbia University who recently completed a summer internship at Gotham Ventures penned a great post about ecommerce category killers on CBInsights last week. His conclusions came from analysing seven top ecommerce category killers: Dollar Shave Club, Harry’s, Warby Parker, Frank & Oak, Bonobos, Casper and Helix Sleep. Ecommerce

How To Boost eCommerce Revenues With Upselling


According to Forrester research analyst Sucharita Mulpuru , product recommendations are responsible for an average of 10-30% of eCommerce site revenues. . However, a study of Predictive Intent’s eCommerce customer base, has shown that displaying slightly higher priced options than those in your visitors immediate view drives an average of over 4% of sales, 20x more than the standard “recommended products” option found on most eCommerce sites.

How to Use eCommerce Email Marketing to Increase Conversions


As an eCommerce site, you likely send emails regularly. How Important Is Email Marketing in eCommerce? So, what’s the truth about the state of email marketing in eCommerce? In 2013, Custora declared that email accounts for more than 7% of all eCommerce user acquisitions , making it the 2nd most effective acquisition channel (behind search). There’s really no denying that email marketing still plays a vital role in generating eCommerce revenue.

How Mobile Apps Help eCommerce Businesses Develop Faster

Up and Running

For most ecommerce entrepreneurs, building a business is all about optimizing the website, fine-tuning PPC advertising, and relentlessly perfecting email strategy. These are cornerstone tactics when growing an ecommerce business , and countless entrepreneurs have built thriving, profitable businesses using these tools alone. But there’s one growth avenue that many ecommerce entrepreneurs neglect: mobile apps. Do you need a mobile app for your ecommerce business?

5 Reasons Why Your Online Business Is Struggling (And How To Fix It)

YFS Magazine

Grow Marketing & Sales company website distribution channels eCommerce marketing online business online marketingAfter taking away the emotional connection and focusing on the data, it’s very simple to be a good marketer.

Are You Using the Best eCommerce Platform for Your Business?

Up and Running

The world of eCommerce is growing every year. The question then isn’t “Which eCommerce platform is the easiest or cheapest?” Rather, the real question is, “Which eCommerce platform is the best option to sell your products from?”. You can sell your product on an eCommerce platform, sell from your own site, or join a larger marketplace. There are many eCommerce options that allow sellers to create their own e-store and add sales options on their own website.