Why Consumer Brands Need To Keep An Eye On Their eCommerce Channel
SEPTEMBER 30, 2018
It is saturated with competing eCommerce retailers, brands and sellers, all fighting for consumer interest and investment. How can they ensure that their products and overall brand identity are being perceived well on all eCommerce sites? How can they determine whether their products are being sold at the right price across all channels? Engaging in effective practices that leverage modern technologies to monitor and control the eCommerce Channel through brand analytics.