All My Comm Channels

Feld Thoughts

I realized yesterday, as I was driving to Denver, that my comm channels shifted again after I returned from sabbatical in December. The largest change is that I’m batching my email. Rather than reading and responding to email on my phone throughout the day, or using slack time in my calendar to check and catch up on email, I’m doing a pass in the morning, another pass late in the day, and then finishing up at night.

How An Email Verification Service Works

YoungUpstarts

Email verification has gotten lots of attention in the past few years. As email is becoming an increasingly prominent marketing channel, organizations need to ensure they use accurate email lists. But what exactly does an email verifier do?

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Supporter Channel: Storytech

NZ Entrepreneur

Get entrepreneur articles by email once a month. The post Supporter Channel: Storytech appeared first on NZ Entrepreneur Magazine. Listen to the interview. “Everybody has a better product. That’s why you need a better story.”

Supporter Channel: Firefly Digital

NZ Entrepreneur

Through their channel here on #nzentrepreneur they’ll be providing practical insights, ideas and useful online marketing advice that you will be able to action in your own business. Get entrepreneur articles by email once a month. Listen on Soundcloud.

How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. Email Marketing. Emerging Channels.

Why Your Startup Needs An Email Marketing Strategy

Brandanew

Plenty Startups and SMEs worry about which channel converts best. In the world lighted by social media , Email is sometimes an oft forgotten channel. However, experts will tell you, why Email marketing is so important and remains the most profitable channel of them all.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Tag your Email campaigns.

Email vs. Push Notification – Which One’s Better For Your Business Growth?

YoungUpstarts

One of the biggest challenges a marketer experiences is deciding the best digital marketing channel to engage with their users. One must decide which channel to use to reach customer and win their attention. Email is still what most e-commerce businesses use, but it has its downsides.

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Getting Better At Email

YoungUpstarts

Do you ever wonder how we functioned before email? At work, at home, or on the go, a vast majority of us can’t go 30 minutes without sending, receiving or reviewing our emails (I’m guilty of checking through the night, too). Email is getting pretty good as a marketing channel.

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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

Email marketing is dead.” But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing has an ROI of 28.5% Here are five steps to start writing more emails that convert.

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Multi-Channel Attribution: Definitions, Models and a Reality Check

Occam's Razor

Multi-Channel Attribution is a red hot topic in our industry, and yet it is so poorly understood. Roll up your sleeves, put a smile on your face, grab a pinch of common sense, a heavy dose of reality and let's go… Three Types of Multi-Channel Attribution Problems.

Email Rules and Regulations to Follow

Duct Tape Marketing

If you’re just getting into email marketing (or even if you’ve been at it for a while!), While you may be eager to get things up and running, there are some legal guidelines you should know about before undertaking any email marketing. Box—in the footer of the email.

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I’m on the Air – On Sirius XM Channel 111

Steve Blank

Starting this Monday, March 9 th 4-6pm Pacific Time I’ll be on the radio hosting the Bay Area Ventures program on Sirius XM radio Channel 111 – the Wharton Business Radio Channel. Email businessradio@siriusxm.com.

5 Tips For Creating A Black Friday Email Marketing Campaign

YoungUpstarts

Without question, one of the best ways to achieve this is through email marketing. A study from Custora found that email brought in 27% of overall sales during the Black Friday weekend. To start, create a rough plan detailing when each email will go out, and what each email entails.

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Email Marketing Tips for Improving Click Through Rates

Brandanew

Email marketing is still among the strongest ways to get the message across to customers and prospective clients. Having a targeted audience of e-mail subscribers is crucial for your email marketing strategy. Email Marketing Tips For Improving Click Through Rates.

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KRON Channel 4 Do More Faster Interview

Feld Thoughts

David Cohen and I were interviewed on KRON Channel 4 in San Francisco for Do More Faster. Gary DiGrazia, the CEO of Mindjamz , emailed me with some questions about his startup. It was our first TV interview around the book and was fun. It’s a good example of giving more than you get and letting the universe do its thing. I didn’t know Gary but as is my habit I gave him some quick feedback.

Email Marketing Best Practices To Reduce Unsubscribes

YoungUpstarts

Consider an email list of 500,000 individuals. With a moderate unsubscribe rate of 0.2%, the company is losing 1,000 people per email. Here are several best practices companies should be using to reduce unsubscribes and improve their email marketing: .

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Channel partners can be golden for growth

Berkonomics

I gave them a speed lesson on how the newspaper business can build a new river of cash through channel partnerships. A Channel partner is a person or a company with a complementary service, who is knocking on the same doors as you, and who is connected.

Changing the Social Channel

Duct Tape Marketing

I plan to challenge the thinking that social networks are really channels and, in fact, make a case for things like clarity, culture, content and method as the most important channels of a social business. You must open up access points in social networks, email, advertising, and PR.

4 Ways To Increase Your Email Click Rates

YoungUpstarts

Email marketing is a great way to connect with your customers, increase your online presence and drive traffic to your website. However, email marketing is no walk in the park and often business owners feel forced to settle with a good open rate, but a distinct lack of click-throughs.

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Yesware – Integrating Email and CRM

Feld Thoughts

I continue to be obsessed about email – it’s by far the most significant comm channel I use. And – it’s accelerating, not decelerating, especially as it proliferates across devices as well as other comm channels. I’ve watched as many of the companies we’ve invested in use email and CRM systems (such as Salesforce) as though they existed in separate parallel universes. My Investments crm Email yesware

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Email is still king

The Equity Kicker

Email has become a drag on everyone’s lives, and it’s no surprise that people have jumped to Slack as an alternative (although I wonder what stops Slack becoming overloaded just like email), but the numbers show that email is still a great way to reach new customers.

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Choosing the Right Marketing Channels for Your Business

Duct Tape Marketing

Choosing the Right Marketing Channels for Your Business written by John Jantsch read more at Duct Tape Marketing. As of October 2017, there are roughly sixteen marketing channels available to us. Businesses need to get very, very good at getting clients in just a few of these channels.

Help Me Understand The Value of Slack Instead of an Email List

Feld Thoughts

For at least three months, I joined a number of relevant channels for each organization and tried to participate. And, for a few of the CEOs, we used Slack as our primary DM channel. There is a long list of functional issues with how Slack handles things across orgs that makes using it this way a burden that suddenly felt worse to me than email. It’s a fascinating group of randomly connected people who ramped up a handful of channels over the weekend.

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14 List Building Hacks to Grow Your Email Database Fast

ConversionXL

Email marketing is one of the fastest ways to drive sales of any online channel. Think about it… What other channel can you launch something and drive sales immediately? Why the ‘traditional’ method of growing an email database doesn’t work.

The ideal email deck

Hippoland

Your email deck should cover the basics. What customer acquisition channels did you test? Check out my side project Hustleathon , which helps founders get over their fear of rejection. The event is on July 17, 2016 in the Bay Area.

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Post-Purchase Emails: How to Boost Retention and LTV

ConversionXL

And that is where carefully crafted post-purchase emails come in. The ROI of Post-Purchase Emails. Of course, an incidental benefit from well-designed post-purchase emails is a boost to customer satisfaction and sales. million follow-up emails and 24.5

Rich Media and Email: Maximize Impact (and Deliverability)

ConversionXL

No other marketing channel builds lifelong relationships like email. It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention ( 80% and 81% , respectively). Static images in emails. Videos in emails.

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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. How does the web differ from other channels?

How You Can Become A Success At Cold Emailing Busy People

YoungUpstarts

It was cold calling, but now it is cold emailing. It seems more success is achieved when communicating through this medium, as more people prefer to be contacted through cold emails rather than cold calls. However you should know that cold emailing is purpose driven.

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7 Steps to Building a Successful Channel Partner Program

ConversionXL

This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. They sent out a survey to their email list asking: What are your biggest challenges, frustrations, or problems in using Hotjar on clients?

7 Steps to Building a Successful Channel Partner Program

ConversionXL

This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. They sent out a survey to their email list asking: What are your biggest challenges, frustrations, or problems in using Hotjar on clients?

Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

With all the sexiness oozing out of social media it might seem insane to write about email. Email remains an immensely credible and profitable channel, with an immense reach to boot. Embrace permission marketing and email will be a surprising and loyal BFF.

Why I Unsubscribed 83,000 Emails (and Think You Should, Too)

ConversionXL

If you are an email marketer, chances are that the majority of the articles you read are about growing your list , getting more opens, clicks, etc. Or they just don’t bother to open your emails. No one likes getting emails that are not relevant. Retarget the Cleaned Up Emails.

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4 Things You Need To Know About Email Response Times

Women Entrepreneurs Can

We may live in a time of social media, but email continues to be the preferred channel for business communication. According to an email statistics report by the Radicati Group , as of 2018, approximately 124.5 billion business emails are sent and received each year.

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3 Things You Need To Know About Email Response Times

Women Entrepreneurs Can

We may live in a time of social media, but email continues to be the preferred channel for business communication. According to an email statistics report by the Radicati Group , as of 2018, approximately 124.5 billion business emails are sent and received each year.

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Business Email: Don’t use a “NOREPLY” Address

ConversionXL

Have you ever received an email from a “noreply@” address? This is a “standard practice” that many companies do that removes the human element from your emails. Do you want your customers to open and engage with your emails?

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How to Use eCommerce Email Marketing to Increase Conversions

ConversionXL

As an eCommerce site, you likely send emails regularly. Black Friday emails, Valentine’s Day emails, BOGO emails, confirmation emails, thank you emails, reminder emails… the list is endless. How Important Is Email Marketing in eCommerce?

Push notifications: the latest communication channel to become gummed up

The Equity Kicker

When I saw a Techcrunch article this morning titled App developers: Stop abusing push! I tuned right in. The notifications on my Android have become a mess recently and the cluster of notifications on the homepage of my iPad are far and away the least well designed part of the iOS user experience.

Effective Emails & Other Email Marketing Tips

Growthink Blog

Some of you have been reading and receiving my emails for five or more years. Regardless of which category you fall into, in this article, I will share many of the email marketing lessons that I've learned over the past several years. Yes, that's a lot of email.

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Email Is Lazy Communication

Babbling VC

Don''t believe in email. Further, if you don''t get them on the phone, find something other than email. You get the point.these are still preferred private channels. They are always looked at first, before any email. If you''re spamming or are just annoying, you will probably do more harm then good by accessing this channel. Hence, if getting someone''s mobile number, ask if they use iMessage or whatnot (whatever but email). Email is lazy communication.

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15 Must Watch YouTube Channels for Entrepreneurs and Small Business Owners

crowdSPRING Blog

All great entrepreneurs love learning, and video content on YouTube channels is another way that entrepreneurs can learn from other business leaders. But with so many channels to choose from, it’s easy to get lost in the world of YouTube. Video content is becoming more and more popular.

Getting Better at Getting Email

Duct Tape Marketing

Do yo u ever wonder how we functioned before email? At work, at home, or on the go, a vast majority of us can’t go 30 minutes without sending, receiving or reviewing our emails (I’m guilty of checking through the night, too). Email is getting pretty good as a marketing channel.

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