All My Comm Channels

Feld Thoughts

I realized yesterday, as I was driving to Denver, that my comm channels shifted again after I returned from sabbatical in December. The largest change is that I’m batching my email. Rather than reading and responding to email on my phone throughout the day, or using slack time in my calendar to check and catch up on email, I’m doing a pass in the morning, another pass late in the day, and then finishing up at night.

How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. Email Marketing. Emerging Channels.

Why Your Startup Needs An Email Marketing Strategy

Brandanew

Plenty Startups and SMEs worry about which channel converts best. In the world lighted by social media , Email is sometimes an oft forgotten channel. However, experts will tell you, why Email marketing is so important and remains the most profitable channel of them all.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Tag your Email campaigns.

I’m on the Air – On Sirius XM Channel 111

Steve Blank

Starting this Monday, March 9 th 4-6pm Pacific Time I’ll be on the radio hosting the Bay Area Ventures program on Sirius XM radio Channel 111 – the Wharton Business Radio Channel. Email businessradio@siriusxm.com.

5 Tips For Creating A Black Friday Email Marketing Campaign

YoungUpstarts

Without question, one of the best ways to achieve this is through email marketing. A study from Custora found that email brought in 27% of overall sales during the Black Friday weekend. To start, create a rough plan detailing when each email will go out, and what each email entails.

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Getting Better At Email

YoungUpstarts

Do you ever wonder how we functioned before email? At work, at home, or on the go, a vast majority of us can’t go 30 minutes without sending, receiving or reviewing our emails (I’m guilty of checking through the night, too). Email is getting pretty good as a marketing channel.

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Email Marketing Tips for Improving Click Through Rates

Brandanew

Email marketing is still among the strongest ways to get the message across to customers and prospective clients. Having a targeted audience of e-mail subscribers is crucial for your email marketing strategy. Email Marketing Tips For Improving Click Through Rates.

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4 Ways To Increase Your Email Click Rates

YoungUpstarts

Email marketing is a great way to connect with your customers, increase your online presence and drive traffic to your website. However, email marketing is no walk in the park and often business owners feel forced to settle with a good open rate, but a distinct lack of click-throughs.

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KRON Channel 4 Do More Faster Interview

Feld Thoughts

David Cohen and I were interviewed on KRON Channel 4 in San Francisco for Do More Faster. Gary DiGrazia, the CEO of Mindjamz , emailed me with some questions about his startup. It was our first TV interview around the book and was fun. It’s a good example of giving more than you get and letting the universe do its thing. I didn’t know Gary but as is my habit I gave him some quick feedback.

Changing the Social Channel

Duct Tape Marketing

I plan to challenge the thinking that social networks are really channels and, in fact, make a case for things like clarity, culture, content and method as the most important channels of a social business. You must open up access points in social networks, email, advertising, and PR.

Channel partners can be golden for growth

Berkonomics

I gave them a speed lesson on how the newspaper business can build a new river of cash through channel partnerships. A Channel partner is a person or a company with a complementary service, who is knocking on the same doors as you, and who is connected.

Email Marketing Best Practices To Reduce Unsubscribes

YoungUpstarts

Consider an email list of 500,000 individuals. With a moderate unsubscribe rate of 0.2%, the company is losing 1,000 people per email. Here are several best practices companies should be using to reduce unsubscribes and improve their email marketing: .

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Choosing the Right Marketing Channels for Your Business

Duct Tape Marketing

Choosing the Right Marketing Channels for Your Business written by John Jantsch read more at Duct Tape Marketing. As of October 2017, there are roughly sixteen marketing channels available to us. Businesses need to get very, very good at getting clients in just a few of these channels.

Email is still king

The Equity Kicker

Email has become a drag on everyone’s lives, and it’s no surprise that people have jumped to Slack as an alternative (although I wonder what stops Slack becoming overloaded just like email), but the numbers show that email is still a great way to reach new customers.

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Yesware – Integrating Email and CRM

Feld Thoughts

I continue to be obsessed about email – it’s by far the most significant comm channel I use. And – it’s accelerating, not decelerating, especially as it proliferates across devices as well as other comm channels. I’ve watched as many of the companies we’ve invested in use email and CRM systems (such as Salesforce) as though they existed in separate parallel universes. My Investments crm Email yesware

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Help Me Understand The Value of Slack Instead of an Email List

Feld Thoughts

For at least three months, I joined a number of relevant channels for each organization and tried to participate. And, for a few of the CEOs, we used Slack as our primary DM channel. There is a long list of functional issues with how Slack handles things across orgs that makes using it this way a burden that suddenly felt worse to me than email. It’s a fascinating group of randomly connected people who ramped up a handful of channels over the weekend.

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14 List Building Hacks to Grow Your Email Database Fast

ConversionXL

Email marketing is one of the fastest ways to drive sales of any online channel. Think about it… What other channel can you launch something and drive sales immediately? Why the ‘traditional’ method of growing an email database doesn’t work.

The ideal email deck

Hippoland

Your email deck should cover the basics. What customer acquisition channels did you test? Check out my side project Hustleathon , which helps founders get over their fear of rejection. The event is on July 17, 2016 in the Bay Area.

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Post-Purchase Emails: How to Boost Retention and LTV

ConversionXL

And that is where carefully crafted post-purchase emails come in. The ROI of Post-Purchase Emails. Of course, an incidental benefit from well-designed post-purchase emails is a boost to customer satisfaction and sales. million follow-up emails and 24.5

7 Steps to Building a Successful Channel Partner Program

ConversionXL

This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. They sent out a survey to their email list asking: What are your biggest challenges, frustrations, or problems in using Hotjar on clients?

The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. How does the web differ from other channels?

How You Can Become A Success At Cold Emailing Busy People

YoungUpstarts

It was cold calling, but now it is cold emailing. It seems more success is achieved when communicating through this medium, as more people prefer to be contacted through cold emails rather than cold calls. However you should know that cold emailing is purpose driven.

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15 Must Watch YouTube Channels for Entrepreneurs and Small Business Owners

crowdSPRING Blog

All great entrepreneurs love learning, and video content on YouTube channels is another way that entrepreneurs can learn from other business leaders. But with so many channels to choose from, it’s easy to get lost in the world of YouTube. Video content is becoming more and more popular.

7 Steps to Building a Successful Channel Partner Program

ConversionXL

This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. They sent out a survey to their email list asking: What are your biggest challenges, frustrations, or problems in using Hotjar on clients?

Why I Unsubscribed 83,000 Emails (and Think You Should, Too)

ConversionXL

If you are an email marketer, chances are that the majority of the articles you read are about growing your list , getting more opens, clicks, etc. Or they just don’t bother to open your emails. No one likes getting emails that are not relevant. Retarget the Cleaned Up Emails.

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Business Email: Don’t use a “NOREPLY” Address

ConversionXL

Have you ever received an email from a “noreply@” address? This is a “standard practice” that many companies do that removes the human element from your emails. Do you want your customers to open and engage with your emails?

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

With all the sexiness oozing out of social media it might seem insane to write about email. Email remains an immensely credible and profitable channel, with an immense reach to boot. Embrace permission marketing and email will be a surprising and loyal BFF.

How to Use eCommerce Email Marketing to Increase Conversions

ConversionXL

As an eCommerce site, you likely send emails regularly. Black Friday emails, Valentine’s Day emails, BOGO emails, confirmation emails, thank you emails, reminder emails… the list is endless. How Important Is Email Marketing in eCommerce?

Push notifications: the latest communication channel to become gummed up

The Equity Kicker

When I saw a Techcrunch article this morning titled App developers: Stop abusing push! I tuned right in. The notifications on my Android have become a mess recently and the cluster of notifications on the homepage of my iPad are far and away the least well designed part of the iOS user experience.

Email Is Lazy Communication

Babbling VC

Don''t believe in email. Further, if you don''t get them on the phone, find something other than email. You get the point.these are still preferred private channels. They are always looked at first, before any email. If you''re spamming or are just annoying, you will probably do more harm then good by accessing this channel. Hence, if getting someone''s mobile number, ask if they use iMessage or whatnot (whatever but email). Email is lazy communication.

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Getting Better at Getting Email

Duct Tape Marketing

Do yo u ever wonder how we functioned before email? At work, at home, or on the go, a vast majority of us can’t go 30 minutes without sending, receiving or reviewing our emails (I’m guilty of checking through the night, too). Email is getting pretty good as a marketing channel.

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Why I’d rather email than pay for advertisement

The Next Web

Why is email the most effective channel for converting customers?” Exactly a year ago I had 10 people subscribe to my email list each month. Who even reads emails?”

EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service

Duct Tape Marketing

EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service written by John Jantsch read more at Duct Tape Marketing. Here’s just a sampling of the many reasons I’m bullish on email. Email is also relatively cheap in terms of time cost.

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How to Use Email Tracking to Dramatically Ramp Up Sales

Duct Tape Marketing

How to Use Email Tracking to Dramatically Ramp Up Sales written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s no secret that email marketing metrics offer great insights. Welcome to the world of email tracking. How Email Tracking Works.

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Proof Email Marketing Converts Leads Into Customers

Duct Tape Marketing

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. Use email automation.

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Effective Emails & Other Email Marketing Tips

Growthink Blog

Some of you have been reading and receiving my emails for five or more years. Regardless of which category you fall into, in this article, I will share many of the email marketing lessons that I've learned over the past several years. Yes, that's a lot of email.

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Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns

crowdSPRING Blog

Having said that, wow do I hate receiving junk in my work email. Like most of us, I have multiple email accounts: work, personal, personal number two, and junk. Here are 5 best practices to consider as you launch your own email campaigns.

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Everything You Need To Know About Marketing Channels In 5 Minutes Or Less

Duct Tape Marketing

Everything You Need To Know About Marketing Channels In 5 Minutes Or Less written by Guest Post read more at Duct Tape Marketing. In this article, you’ll discover everything you need to know about marketing channels. First, let’s take a look at the most popular marketing channels.

How to Use Email Marketing to Build Brand Awareness

Duct Tape Marketing

How to Use Email Marketing to Build Brand Awareness written by Guest Post read more at Duct Tape Marketing. Employing an effective email marketing strategy is an essential tool for building up brand awareness. Many online businesses tend to view email marketing solely in terms of sales.

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Email Retargeting: Not Just For Websites & Display Networks Anymore

ConversionXL

According to a survey of over 72 Million customers shopping on 86 retail sites, marketing data company, Custora has learned that Email is the number 3 source of customer acquisition. The study tracked customer click sources (Email, social, search, etc.) What is Email Retargeting?

The Secret to Discovering the Top Converting Marketing Channels for Your Business

Duct Tape Marketing

The Secret to Discovering the Top Converting Marketing Channels for Your Business written by Guest Post read more at Duct Tape Marketing. My 90 year-old gran isn’t on Facebook, she’s never ‘Googled’ anything in her life, and doesn’t have an email address ( I know! ).

Do You Allow Social Media Channels in Your Business?

Guy Nirpaz

At the Sales 2.0 , I’ve met Darren Suomi, VP Sales at HootSuite who gave me a tip regarding social media – If you’ve ever considered not to give a salesperson your phone or email address, consider giving them a social media address.