Steve Blank

MARCH 15, 2017

The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets. Drive that demand into our sales channels. Educate our sales channel(s). Help Engineering understand customer needs.

Startup 310

Startup PR Public Relations Channel 310

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. From here, attach valid marketing metrics to each goal. Engage in effective customer research.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., After this initial success, Airbnb then reverse-engineered Craiglist forms with a tool that allowed users to repost their listings: By communicating benefits and removing barriers to success, they gave users a reason to get involved.

Retention 113

Retention Marketing Acquisition Channel 113

VC Cafe

MARCH 1, 2024

Automated Root Cause Analysis – there’s an opportunity for automated root cause analysis to substantially improve incident resolution time, and the experience for engineers. A lightweight “agent” with access to logs and metrics can, to start, retrieve relevant information (e.g.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

NOVEMBER 23, 2022

This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Product should be your main channel for customer acquisition, retention and expansion. What are the priority customer problems and opportunities? This defines what to test by adapting to the customer priority.

B2B 94

B2B Marketing Curation PPC 94

YoungUpstarts

AUGUST 30, 2017

Although there are many different actions you can take to gain search engine recognition, content creation is the one with the most staying power. This way, you get more mileage out of a well-written post, and bring in new visitors from other channels. Consider Outsourcing Your Content.

Curation 143

Curation Analytics Social Media Metrics 143

Startup Lessons Learned

SEPTEMBER 7, 2008

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Hearpreneur

OCTOBER 25, 2023

While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). Second, focus on digital marketing channels that align with your target audience—SEO, social media, and email marketing have been invaluable for us.

eCommerce 129

eCommerce Omaha Entrepreneur SEO 129

Startup Professionals Musings

DECEMBER 7, 2022

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Aggressively enter new markets and sales channels. Real growth always requires real marketing.

Startup 335

Startup Social Media Metrics Viral 335

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it. The sales team may focus on closing sales.

Metrics 132

Metrics Campaign Channel Advertising 132

The Startup Magazine

MARCH 24, 2024

It is a quantified metric that focuses on the speed of turning prospects into customers. Focus on Creating Content That Drives Pipeline Forward High-quality content is a powerful engine for attracting, nurturing, and converting leads – supercharging that pipeline velocity. rank higher in search engine results.

B2B 127

B2B Forecast Entrepreneur Analytics 127

Duct Tape Marketing

MAY 23, 2013

These are the first six key metrics non-robots must track to understand Facebook Page performance, why you need them and where to find them. #1: The fan reach metric is not available in the Facebook statistics interface; that would be way too easy for hard working marketers like us, right? So, try promoting your page on other channels.

Metrics 77

Metrics Social Media Viral Technical Review 77

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin. .

Metrics 105

Metrics Analytics Marketing Acquisition 105

Up and Running

AUGUST 26, 2020

Once you have established your updated core values, you can create graphics and share them on your social channels, which will remind people of the reasons they enjoy being your customer. Understanding how your website performs on search engines is crucial to brand success. Foster transparency. How are you ranking on Google?

Marketing 171

Marketing Audience eCommerce Social Media 171

ReadWriteStart

APRIL 8, 2023

Omnichannel: Diversity and Inclusion Every successful organization uses multiple channels to communicate with potential customers and advertise its products. Search engine optimization, paid search, social media channels, online stores, and even pop-up spots are examples of practical omnichannel usage.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn video ad metrics. Both are limitations on how much video metrics can tell you. Facebook cost-per-view metrics, for example, average around $0.02. The growth of B2B video marketing.

Video 129

Video B2B Technical Review Campaign 129

Startup Professionals Musings

MARCH 9, 2020

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Aggressively enter new markets and sales channels. Real growth always requires real marketing.

Social Media 329

Social Media Metrics Viral Channel 329

Occam's Razor

MARCH 23, 2021

Product/regions/channels. The benchmark for the beautiful metric AVOC is 15.3%. Now repeat this across many, many metrics, for many dimensions, in the three clusters you see above. Now repeat this across many, many metrics, for many dimensions, in the three clusters you see above. Tactical strategies. Ad unit types.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Occam's Razor

OCTOBER 21, 2013

As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies. We are headed towards having zero referring keywords from Google and, perhaps, other search engines.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

SEPTEMBER 3, 2021

But ASO, like search engine optimization, fails when worshipped like a false god. We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value. To understand if you’re delivering on QOL, tie it to tangible metrics.

Metadata 121

Metadata Technical Review Retention Metrics 121

YoungUpstarts

NOVEMBER 6, 2017

That’s what former software engineer Jamil Khan has done with his new company, North Aware , in manufacturing its Smart Parka. Things like negotiating distribution channels and partners and how to handle market expansions. Trust a techie to reinvent how we do winter. You had great success with North Aware’s Kickstarter campaign.

Founder 189

Founder Pakistan Software Developers Software Development 189

Steve Blank

JANUARY 22, 2014

Dino Vendetti a VC at Bay Partners, moved up to Bend, Oregon on a mission to engineer Bend into a regional technology cluster. Part 3: Engineering a Regional Tech Cluster. as a distribution channel have vastly reduced the amount of capital a startup needs at the early stage when the risk is greatest. ——-.

Early Stage 286

Early Stage Silicon Valley Oregon Technical Review 286

ConversionXL

JANUARY 28, 2021

Now users interact with digital products in much more complex and different ways than a decade ago…the more complex your stack is, the more customer data you are spreading across many different tools, and the more time you (or your engineering team) will need to reassemble the puzzle and get a full reasonable picture. Avoid Data Silos.

Technical Review 86

Technical Review Software Review Analytics Technical Cofounder 86

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. There is no one best channel for all businesses.

Marketing 240

Marketing Viral Channel Metrics 240

Up and Running

FEBRUARY 20, 2017

While immersed in my research and pumping out at least 2,000 words a day on the topic, I noticed that I was slowly consumed by the world of Search Engine Optimization (SEO). If anything, my metrics looked better before I started ranking. Ranking on big search engines is just another traffic stream. The miracle.

SEO 102

SEO Social Media Search Engineer 102

YoungUpstarts

JUNE 9, 2013

Critical roles include a director, community manager, blog editor, blogger(s), channel specialists, SEO specialists, photographers/videographers, producers, and analytics specialist. Do also develop documents for listening, channels, resources, and content.

Technical Review 150

Technical Review Social Media SEM SCRUM 150

YoungUpstarts

AUGUST 18, 2020

In case you do not know what digital marketing is, it is a broad term that encompasses all the marketing channels and methods used to promote a company with the aim of getting more traffic and, implicitly, more customers. Simple and Reliable Metrics for Measuring Success. You will not regret it; that is for sure.

Entrepreneur 260

Entrepreneur Marketing Social Media SEM 260

ConversionXL

APRIL 13, 2017

A growth team, however, is largely overlapped with product, engineering, and design as well. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.”. There’s lot of overlap, but what it comes down to is metrics and goals.

Analytics 99

Analytics Engineer SEO Channel 99

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

The Startup Magazine

MAY 22, 2018

Don’t let your engineers find workarounds that will be fixed again later on. Have well-managed communication channels: the feedback from your customers come in through different channels. But at this stage, you need to have one official channel for the customers to be in contact with you. Early stage.

Customer 80

Customer Early Stage Churn Rate Startup 80

Occam's Razor

JANUARY 2, 2013

Multi-channel attribution was the flavor of the month for every month in 2012. Conversions > Multi-Channel Funnels > Assisted Conversions. If email assists, can we understand its order in the conversion process and which channel it most assists? Change the metric on top of the page to Goal Values and bam!

Analytics 159

Analytics Search Campaign eCommerce 159

ReadWriteStart

JULY 7, 2021

Monitor the effectiveness of promotional campaigns – The admin is responsible for implementing marketing campaigns across different communication channels. Tactics like influencer marketing, organizing business events, publishing press releases, and search engine optimization (SEO) must be implemented.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Steve Blank

JUNE 26, 2015

To move innovation faster, we now have 21 st century tools — Business Model Canvas , Customer Development , Agile Engineering – all adding up to a Lean Startup. Here the company executes a known business model (known customers, product features, competitors, pricing, distribution channel, supply chain, etc.) Get to Yes.

Lean 120

Lean Management Business Model Incubator 120

YoungUpstarts

JULY 18, 2013

These can be anything from search engine results, social sentiment analysis, web analytics, survey results, focus groups to behavioral studies. Discerning what the best channel and mode of delivering useful content would be. Using various online and offline tools to determine what customers need to eliminate their pain points.

Technical Review 133

Technical Review Phoenix Metrics Singapore 133

ConversionXL

OCTOBER 16, 2022

Basic metrics like deals completed and revenue generated don’t measure customer acquisition success. Influencer marketing can give something other acquisition channels can’t: instant trust. Search engines prioritize the most helpful and original content when ordering results, as this gives users the best experience.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Up and Running

SEPTEMBER 15, 2021

The templates you can access include the following: Google Ads Search Performance Overview Google Ads Campaign Performance YouTube Channel Report Google Analytics Audience Overview Ecommerce Store performance. These are the channels from which your data will filter through to your dashboard. Identify your metrics.

Sales 137

Sales Metrics Customer Analytics 137

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167