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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work. Google AdWords or SEM (expensive).

Revenue 60
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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. It’s about identifying the channels and tactics that work best for your organization and then maximizing marketing efforts by confirming the best moves through experimentation. What is growth marketing? And what it isn’t).

Framework 102
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The LeanLaunch Pad at Stanford – Class 5: Customer Relationship Hypotheses

Steve Blank

This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. They were engineers, certainly they could do better than that? The Week 5 Lecture: Channel.

Customer 247
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Why Metrics Get Worse With Scale

Seeing Both Sides

Search engine marketing (SEM) and app store optimization (ASO) exploit arbitrage opportunities in keywords and placement, but those arbitrage opportunities are effective only for a moment in time and for a certain level of spend. Monetization can get harder with scale as well. in 2009 to $11.80 in 2012.

Metrics 20
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Four Responsive Email Layouts

marketingland.com

Blocks 5-8 have been designed to read easily in a horizontal or vertical format, so the reading order transitions as naturally as the layout. Learn a lot from reading Marketing Land and Search Engine Land? Search Engine News, SEO & PPC Info. See more at Search Engine Land. Blocks 2 and 3 scale to become smaller images.

Email 49