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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is PPC data showing in Google Analytics? Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Are the IP addresses of remote employees filtered out? PPC Keyword ID’s Visible on Landing Pages.

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Some networks are highly sophisticated, and organisers disguise their IP addresses. Competing businesses may click on each other’s PPC ads to waste money. If you conduct some intricate research (detailed below), you may be able to identify the IP address of competing businesses. Competing businesses. If you can—great!

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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

Treat Googlebot just like any other user and don’t hard-code our user-agent or IP address.”. You can usually tell this is the case when your SEO traffic converts well below other acquisition channels. Also note that often, organic traffic is one of the highest converting channels. Traffic Without Conversions is Worthless.

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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

We use redirects / vanity urls in our multi-channel campaigns , in our display or search campaigns or even just for the heck of it. You can easily use your tools admin settings to filter out all your internal IP's which would solve this issue. ~ [ Update, via Deric Loh : ] #1. That's one example of a redirect.

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6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. If your company isn’t properly aligned, work on opening channels of communication and data sharing. Test different channels. Tools for IP-targeted ads: MRP ; Terminus.

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The 7 Unholy Lies Your Analytics Are Telling You (and How to Discover the Gospel Truth)

ConversionXL

The simplest fix is to set up IP filters to see what your GA data looks like with your computer’s site visits taken out. Well, GA does that to any traffic it can’t otherwise attribute, which can launch your direct traffic well beyond your organic traffic and any other channels you have set up but not properly tagged and traced.