article thumbnail

Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. It’s the antithesis of the Lean Startup.

Lean 335
article thumbnail

Beyond the Lemonade Stand: How to Teach High School Students Lean Startups

Steve Blank

While the Lean LaunchPad class has been adopted by Universities and the National Science Foundation, the question we get is, “Can students in K-12 handle an experiential entrepreneurship class?” For their first startup, we chose a 3-year old funded company that was working to refine its customer segment and channel for its physical product.

Lean 334
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Hear how the Lean Startup began — and helped one company find success: Episode 2 on Sirius XM Channel 111: Eric Ries and Jon Sebastiani

Steve Blank

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Eric Ries , entrepreneur and author of the New York Times bestseller, The Lean Startup. Eric was the very first practitioner of my Customer Development methodology which became the core of the the Lean methodology.

Lean 120
article thumbnail

How To Build a Web Startup – Lean LaunchPad Edition

Steve Blank

As part of our Lean LaunchPad classes at Stanford, Berkeley, Columbia and for the National Science Foundation, students build a startup in 8 weeks using Business Model Design + Customer Development. How To Build a Web Startup – The Lean LaunchPad Edition. Craft Your Company Hypotheses (use the Lean LaunchLab ).

Lean 333
article thumbnail

YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Beardbrand currently has two different YouTube channels, one with 1.6 We launched the larger channel back in 2012 and the smaller channel in 2019. These channels combined are generating hundreds of thousands of views a day, none of which we pay for. Giant channel examples are Smarter EveryDay , Mark Rober , and MKBHD.

Channel 129
article thumbnail

Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

The Lean Startup movement provides a wonderful template, and Ross wrote a great post in which he discussed how managers can use these principles in their own marketing campaigns. Related posts: Lean Marketing tips: not-for-profit edition. Lean Marketing: Facebook advertising for newbies. Photo: Howard Lake.

Lean 98
article thumbnail

The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

The Stanford Lean LaunchPad class was an experiment with a new model of teaching startup entrepreneurship. This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. its product or service) to its customers. Parts one through five are here , Syllabus is here.

Channel 215