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Startup Metrics

TechEmpower

Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. Apply costs to each channel. Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation.

Metrics 260
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53 Questions Developers Should Ask Innovators

TechEmpower

What channels will you use (e.g., Targets Are you developing a native app and/or a web app? Can you do a hybrid web/native application? Do you need to process user-contributed media? What’s been done so far to validate the concept? Who are the other stakeholders involved? How will you be taking this to market?

Developer 520
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As I recently watched an episode of “ Shark Tank ,” I realized that the shark investors focus on your responses to these questions is also a credibility test on your business savvy, as it leads to other relevant questions on margins, channels, and your understanding of key customer forces. Outside partners and channel impacts are complex.

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Why Consumer Brands Need To Keep An Eye On Their eCommerce Channel

YoungUpstarts

How can they determine whether their products are being sold at the right price across all channels? When brands list their products on eCommerce sites, they hand over an element of control, and it then becomes difficult for them to track inefficiencies in this channel. The solution? How can brand analytics help?

eCommerce 114
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9 Success Principles To Propel Your Next New Venture

Startup Professionals Musings

Offering one more social media site (over 200 already exist on Wikipedia) probably won’t work. Don’t forget to market yourself before, during, and after your initial idea, through social media, websites, and events. Develop a product line and add alternate channels. Get support from credible industry groups and partners.

Merger 386
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10 Ways Owners Often Jeopardize Their Business Growth

Startup Professionals Musings

The most cost-effective marketing approaches have changed; from catalogs to web sites, and from television commercials to social media. Yet I still see expense budgets based on traditional channels, with no strict metrics on cost of customer acquisition by channel, or lifetime customer value.

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Marketing Analytics: Attribution Is Not Incrementality

Occam's Razor

Correction: It is almost always true that a very, very , large percentage of the Conversions driven by your Paid Media efforts are not incremental. An introduction to multi-channel digital attribution analysis. That of course suits the agenda of your Paid Media Marketers just fine. So did owned media. So did earned media.

Analytics 148