Steve Blank

APRIL 21, 2011

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators.

Channel 215

Channel Artificial Inteligence San Francisco Business Model 215

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. I don't think it is simply a metrics/measurement problem.

Metrics 165

Metrics Advertising Marketing Social Media 165

Up and Running

MAY 3, 2021

To answer this question, you need to have a set of metrics that give you a clear picture of what’s going on in your business. Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. Site speed.

Small Business 148

Small Business Caching Metrics Analytics 148

TechEmpower

NOVEMBER 13, 2023

We recently completed a web-based application that uses a unique algorithm to match professionals with new career opportunities. This isn’t just our opinion - our startup metrics prove it! Every day, I channel my enthusiasm into creating exciting and engaging math lessons, leveraging my wealth of experience to motivate my students.

Generative AI 295

Generative AI Artificial Inteligence Houston America 295

YoungUpstarts

OCTOBER 25, 2020

There is practically no other distribution channel that drives engagement and builds customer relations better than email marketing. For example, to Amazon, email marketing is not just another marketing channel. With more than 2.5 billion users, this list is virtually endless. It’s key to the overall customer experience.

Email 232

Email Sales Marketing Campaign 232

VC Cafe

MARCH 1, 2024

A lightweight “agent” with access to logs and metrics can, to start, retrieve relevant information (e.g. There doesn’t exist a web search API that has access to page content, parsed outlinks from the page, or even edit history. and generate a post mortem.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

JULY 8, 2021

In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. If audience building is a priority, email subscribers should be an important metric.

Conversion 156

Conversion CPA Metrics Analytics 156

Startup Professionals Musings

JUNE 5, 2019

Now, if your web site is not clear and clean, or you don’t have a chat robot for a product question online, you may be abandoned as providing poor customer service, just as certainly as having to wait in a long product exchange line after the holidays. The marketing metrics covers support as part of experience.

Customer 211

Customer Social Media Metrics Technical Review 211

Steve Blank

MARCH 15, 2017

To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

Startup 310

Startup PR Public Relations Channel 310

ConversionXL

JUNE 27, 2016

Web analytics analysis is a big part of that. Why Web Analytics Analysis Is Important. Web analytics analysis is a key part of the ResearchXL model. Now, there are four main reasons you want to include web analytics analysis in your conversion research process… Ensure your data is reliable and accurate.

Analytics 72

Analytics Web Technical Review Conversion 72

crowdSPRING Blog

MARCH 25, 2012

Most of the Yellow Page publishers now include online listings along with the print version, which can also serve to enhance a business’s web presence and SEO efforts. QR code marketing has brought outdoor advertising into the 21st century by tying together the ancient art of cave painting with the modern art of website metrics.

Lean 98

Lean Channel Marketing Software Review 98

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. Here we go. A good thing.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it. So, what can companies do about it?

Metrics 132

Metrics Campaign Channel Advertising 132

SoCal CTO

AUGUST 4, 2011

What channels will you use (e.g., What are your key Startup Metrics ? Analytics/Metrics - what are the key startup metrics that you will need to track? Are there specific metrics needed for future funding rounds or for operations? Beyond simple web analytics, what is needed? Other types of users?

Developer 396

Developer Founder Viral Oauth 396

Steve Blank

MARCH 31, 2014

Today’s workforce has radically different expectations, brands are losing their power, physical channels are being destroyed by virtual ones, market share is less important than market creation, and software is eating world. For example, Coke added snack foods, which could be distributed through its existing distribution channels.

Private Equity 325

Private Equity Metrics China Intellectual Property 325

SoCal CTO

AUGUST 4, 2011

What channels will you use (e.g., What are your key Startup Metrics ? Analytics/Metrics - what are the key startup metrics that you will need to track? Are there specific metrics needed for future funding rounds or for operations? Beyond simple web analytics, what is needed? Other types of users?

Developer 384

Developer Founder Viral Oauth 384

Duct Tape Marketing

MAY 23, 2013

These are the first six key metrics non-robots must track to understand Facebook Page performance, why you need them and where to find them. #1: The fan reach metric is not available in the Facebook statistics interface; that would be way too easy for hard working marketers like us, right? So, try promoting your page on other channels.

Metrics 77

Metrics Social Media Viral Technical Review 77

YoungUpstarts

AUGUST 30, 2017

This way, you get more mileage out of a well-written post, and bring in new visitors from other channels. Similarly, you can update the old post for even longer on-page time metrics, as well as more recognition from Google Search. This is actually a ranking metric in the most current iteration of Google’s Search algorithm.

Curation 164

Curation Analytics Social Media Metrics 164

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. In fact, this often becomes the mantra that we live by.

Metrics 225

Metrics Startup Retention Acquisition 225

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. I mean count them.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

Occam's Razor

JUNE 25, 2012

For example, people are really shocked when they hear that even with no web analytics or advertising analytics tool on a site their behavior on the site gets automatically logged into server web logs. Web Data Collection Context: Cookies and Tools. Check what type of cookies your web analytics tool uses. Be careful! :)].

Analytics 130

Analytics IP Web Metrics 130

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. You’ll be able to see which channels (paid, organic, social, etc.) In McGaw’s experience, “If you have a web app and mobile app, Google Analytics is pretty shitty at tying those users together.”.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Up and Running

AUGUST 26, 2020

Once you have established your updated core values, you can create graphics and share them on your social channels, which will remind people of the reasons they enjoy being your customer. According to a recent study, web browsing is up 70%. In addition, consider shifting your metrics to engagement as opposed to conversions.

Marketing 171

Marketing Audience eCommerce Social Media 171

Occam's Razor

DECEMBER 20, 2010

I am an unabashed segmentation fan: Web Analytics Segmentation: Do Or Die! It helps us get data-gasms, improve ROI for our web efforts and get our bosses promoted. Web Analytics or WebTrends or. It shows the distribution of the pages people see on your site (not the "silly" metric, average page views per session).

Analytics 118

Analytics Web Social Media Search 118

ConversionXL

AUGUST 23, 2017

First, Outline Your Personas, Timeline, and Channels. Three other aspects to keep in mind are User Personas, Timeline, and Channels. What channel(s) have you chosen to analyze your customer experience on? ” I had the pleasure of speaking to Dr. Chip about customer journey and innovative service metrics.

Customer 130

Customer Channel Design Retention 130

YoungUpstarts

AUGUST 18, 2020

In case you do not know what digital marketing is, it is a broad term that encompasses all the marketing channels and methods used to promote a company with the aim of getting more traffic and, implicitly, more customers. Developing a Strong Digital Footprint to Succeed On the Web. Simple and Reliable Metrics for Measuring Success.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

Duct Tape Marketing

NOVEMBER 19, 2015

Social Customer Service Metrics: 3 Case Studies written by Guest Post read more at Duct Tape Marketing. It’s happening constantly on channels such as Facebook and Twitter, to name the major players. We can learn quite a lot about what customers want, and what they like, from social media metrics. photo credit: Flickr.

Metrics 28

Metrics Customer Social Media Idaho 28

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. There is no one best channel for all businesses.

Marketing 240

Marketing Viral Channel Metrics 240

ReadWriteStart

JULY 7, 2021

Monitor the effectiveness of promotional campaigns – The admin is responsible for implementing marketing campaigns across different communication channels. Secure backup of all data by using Amazon Web Services (AWS) and Google Cloud. . The extent of cross-platform compatibility (Android, iOS, and Web).

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 17:30] How deep into financials and metrics do you get before taking a client on? [19:01]

Channel 65

Channel Acquisition Framework B2B 65

YoungUpstarts

MAY 12, 2017

These channels include phone calls, organizational web pages, direct-mail, social-media and so on. With a myriad of channels available for day to day interactions with clients, customer data may be scattered. This, too, holds especially true for web based CRM systems. Compilation of Data. Staff Motivation.

Startup 124

Startup Retention Cloud Affiliate 124

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

Occam's Razor

MARCH 23, 2021

Product/regions/channels. The benchmark for the beautiful metric AVOC is 15.3%. Now repeat this across many, many metrics, for many dimensions, in the three clusters you see above. – work together, and how do the channels complement each other? Tactical strategies. Ad unit types. Meta-analysis. Matched market tests.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

JULY 28, 2021

Google Analytics 4 is the rebuilt, rebranded and expanded version of the App + Web property rolled out by Google in 2019. The change benefits marketers by allowing accurate tracking of user journeys across the web and mobile apps. To add additional streams for iOS and Android apps and Web: 1.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

Occam's Razor

JANUARY 2, 2013

But it turns out Google Analytics, just like SiteCatalyst, WebTrends, and other web analytics tools, already has plenty of pretty valuable deeply insightful stuff in it. But in case you want to win big rather than just win, I encourage to read the six tips outlined in this post: The Biggest Mistake Web Analysts Make… And How To Avoid It!

Analytics 159

Analytics Search Campaign eCommerce 159