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Startup Metrics

TechEmpower

Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. Apply costs to each channel. Finally, review the numbers with your partners. R : Revenue - Can you monetize any of this behavior?

Metrics 260
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Are You Selling Solutions Through The Right Channel?

Startup Professionals Musings

Even the best products and solutions won’t go anywhere unless you sell them through the right channels. They usually get chastised and declined for ignoring the realities of the retail channel. The right channel for marketing and distribution is one of the basic “four Ps” of business (product, promotion, price and placement).

Channel 120
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As I recently watched an episode of “ Shark Tank ,” I realized that the shark investors focus on your responses to these questions is also a credibility test on your business savvy, as it leads to other relevant questions on margins, channels, and your understanding of key customer forces. Outside partners and channel impacts are complex.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

This may require you selling exclusivity, doing channel development, or alliances with new partners. Premium products may have high feature value, but may push you to a new level of customer, and prevent mass market appeal. Another approach is to expand your scope geographically. Even in the face of real value, customer change is hard.

Product 354
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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators.

Channel 215
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5 Key Growth Initiatives In This Inflationary Economy

Startup Professionals Musings

Others have seized on the opportunity to restructure their business for the future, eliminate marginal processes, and find new growth partners. Now is the time to reach out to satisfied existing customers for repeat business, as it is less expensive to generate more revenue from your past customers than it is to land new ones.

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9 Success Principles To Propel Your Next New Venture

Startup Professionals Musings

Get support from credible industry groups and partners. Products that can be easily produced and sold via multiple channels, including the Internet, are more easily scaled world-wide. You need a stable customer base with an automatically renewing revenue stream, such as the subscription model.

Merger 386