ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Prioritize marketing channels based on customer feedback. How often do you check your email inbox?

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts.

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

JANUARY 27, 2021

This unique vacation rental software allows you to: Handle bookings Management multiple properties Build a website Sync third-party booking channels Process payments. Plus, just because you integrate Lodgify into your tech booking stack doesn’t mean any of your other channels are on the sidelines.

Software Review 79

Software Review Software Technical Review Social Media 79

Startup Professionals Musings

DECEMBER 2, 2022

Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. Be specific on sales channels and marketing initiatives. Some products and services can be sold and distributed online, others require multi-level distributors, partners, or value-added resellers. Sales/Marketing.

Business Model 256

Business Model Distribution Viral Green 256

Both Sides of the Table

SEPTEMBER 17, 2013

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. Not so fast. Content goes global (of Maker Studios 4.4

Video 339

Video Technical Review Distribution Aggregator 339

Startup Professionals Musings

APRIL 7, 2023

These days, even viral marketing requires real money, for events and promotions. A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date. Make sure allocation amounts are reasonable.

Elevator Pitch 228

Elevator Pitch Salary Angel Investor Viral 228

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Aggressively enter new markets and sales channels. Real growth always requires real marketing.

Social Media 329

Social Media Metrics Viral Channel 329

YoungUpstarts

OCTOBER 13, 2013

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. These necessitate the integration of Social CRM systems with Enterprise Resource Planning (ERP) and Supply Chain Management (SCM) systems to provide seamless end-to-end service to customers and partners.

Technical Review 187

Technical Review Software Review Customer Social Media 187

YoungUpstarts

SEPTEMBER 15, 2011

We have partnered with existing developer communities, including academic communities to offer developer days and workshops. The BBM SDK allows very unique social features to existing and new applications, including the ability to distribute and share applications virally through BB. Approximately 3,000 apps available for PlayBook.

Developer 207

Developer Asia Thailand Singapore 207

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 65

Channel Acquisition Framework B2B 65

Hearpreneur

JANUARY 22, 2023

Regarding trade financing, many banking partners have only begun their digital journey. Another similar trend I can foresee is streamlining multiple channels of business called the ‘omnichannel’ strategy, which involves managing online channels websites, mobile, and social media.

Artificial Inteligence 120

Artificial Inteligence Technical Review Entrepreneur Social Media 120

Startup Professionals Musings

JULY 12, 2020

These days, even viral marketing requires real money, for events and promotions. A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date. Make sure allocation amounts are reasonable.

Elevator Pitch 336

Elevator Pitch Salary Angel Investor Viral 336

Duct Tape Marketing

OCTOBER 10, 2017

Choosing the Right Marketing Channels for Your Business written by John Jantsch read more at Duct Tape Marketing. As of October 2017, there are roughly sixteen marketing channels available to us. Businesses need to get very, very good at getting clients in just a few of these channels. Why do I recommend that you do this?

Channel 57

Channel Marketing SEO Social Media 57

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. The B2B video examples below were distributed on LinkedIn or other social channels, as well as YouTube. Plan it out.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. It has significantly boosted our sales. via Shopify ].

Sales 115

Sales Customer Viral Marketing 115

Startup Professionals Musings

JANUARY 17, 2013

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Establish partners and referrals. Figure out what is valuable to your audience.

Marketing 265

Marketing Viral SEM Startup 265

crowdSPRING Blog

AUGUST 21, 2011

A marketing channel can be defined as a system used to make goods, services, or concepts available for consumption. A powerful marketing channel available to digital businesses is the social media and platforms like Twitter and Facebook. Here are 5 tips for understanding and managing a specific marketing channel: the social media.

Channel 85

Channel Management Social Media Marketing 85

Startup Professionals Musings

MARCH 16, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Establish partners and referrals. Figure out what is valuable to your audience.

Marketing 257

Marketing SEM Viral Social Media 257

YoungUpstarts

MAY 13, 2020

Maximizing your PR efforts involves defining, controlling, and distributing relevant messages in the form of a press release to your target media outlets, as well as your intended audience and business partners. A heartfelt message or story can spread good cheer and go viral. It can be your contact information or sign-up sheet.

Public Relations 235

Public Relations Business Plan PR Distribution 235

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

This is going to be BIG.

AUGUST 25, 2010

He introduced himself and we kept in touch through all the various social media channels—until I heard he was leaving Gilt. We met the next day, along with his partner, Jared Hecht. What you might lose in the power of search and virality, you gain in the additional ways users will interact with you.

Part-Time VPE 109

Part-Time VPE New York City SMS Syndicate 109

Steve Blank

DECEMBER 7, 2010

If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. Instead you will be getting your hands dirty talking to customers, partners, competitors, as you encounter the chaos and uncertainty of how a startup actually works.

Wiki 311

Wiki Lean Management Business Model 311

mashable.com

MAY 9, 2011

Partners W3 EDGE Concentric Sky Rackspace Intridea Dynect DNS Webtrends Global Syndication Partners ABCNews CNN Forbes Metro USAToday Yahoo ©2005-2011 Mashable, Inc. Reproduction without explicit permission is prohibited. startupcto

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

Startup Professionals Musings

NOVEMBER 11, 2013

If this is your first time around, find a partner who has “been there and done that” to balance your passion and bring experience to the team. A major resource is cash funding, but other resources, such as industry contacts and access to marketing channels may be more important for certain products. Too little focus on marketing.

Intellectual Property 251

Intellectual Property Startup Viral Early Stage 251

thenextweb.com

OCTOBER 17, 2011

1 A viral launch page. If you can’t get into LaunchRock, take a look at Launch Effect , a viral ready WordPress theme. #2 Sesame Streets YouTube Channel Hacked. Facebook partners with Opower & NRDC to create a social energy application. Part of The Next Web family. Energy Goes Social On Facebook. All Stories.

Social Media 67

Social Media Stealth India Startup 67

Startup Professionals Musings

OCTOBER 1, 2012

If this is your first time around, find a partner who has “been there and done that” to balance your passion and bring experience to the team. A major resource is cash funding, but other resources, such as industry contacts and access to marketing channels may be more important for certain products. Too little focus on marketing.

Intellectual Property 274

Intellectual Property Entrepreneur Viral Early Stage 274

Startup Professionals Musings

MAY 31, 2014

These days, even viral marketing requires real money, for events and promotions. A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date. Make sure allocation amounts are reasonable.

Elevator Pitch 285

Elevator Pitch Salary Angel Investor Viral 285

Startup Professionals Musings

DECEMBER 7, 2010

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Establish partners and referrals. Figure out what is valuable to your audience.

Marketing 235

Marketing SEM Startup Viral 235

ConversionXL

MAY 27, 2022

Pay attention to your close rate per channel. Doman-Pipe’s team does this with a dedicated feedback Slack channel and an internal “Voice of the Customer” report. If you’re targeting new markets, you might need to partner with a third-party data company, like Snowflake , to learn about your potential customers.

Demand 124

Demand B2B Distribution Channel 124

Startup Professionals Musings

AUGUST 5, 2018

These days, even viral marketing requires real money, for events and promotions. A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date. Make sure allocation amounts are reasonable.

Elevator Pitch 139

Elevator Pitch Salary Angel Investor Viral 139

Sophia Perl of Wisdom

AUGUST 27, 2011

Later, Michiewicz partnered up with someone much older (not 15) who had the business know-how to take WebmasterResources to the next level. The main difference is that they were able to leverage their distribution channel. He mentioned that an idea is worth nothing and often times fails because lack of distribution channel.

EC2 53

EC2 Social Network Distribution Demand 53

Gust

MARCH 9, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Establish partners and referrals. Figure out what is valuable to your audience.

Marketing 146

Marketing SEM Viral Social Media 146

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Aggressively enter new markets and sales channels. Real growth always requires real marketing.

Social Media 120

Social Media Metrics Viral Channel 120

Austin Startup

JUNE 23, 2010

Furthermore, because the unique “spreading&# technology creates a powerful viral and virtual word of mouth effect, it has driven significant increases in both online traffic and physical traffic to the featured businesses’ websites and locations. In early June, Spreadsy partnered with the most popular local website in Austin TX, Do512.

Dallas 75

Dallas Partner Austin Viral 75

mashable.com

OCTOBER 16, 2010

There is, indeed, a competition between angel investors and venture capital firms, which can only be an advantage for entrepreneurs who are thus stimulated to choose wisely their future business partners. The competition between super angels and venture capitalists may be leading to a new golden age for entrepreneurship.

Angel Investor 84

Angel Investor Venture Capital Social Media Technical Review 84

mashable.com

OCTOBER 16, 2010

There is, indeed, a competition between angel investors and venture capital firms, which can only be an advantage for entrepreneurs who are thus stimulated to choose wisely their future business partners. The competition between super angels and venture capitalists may be leading to a new golden age for entrepreneurship.

Angel Investor 83

Angel Investor Venture Capital Social Media Technical Review 83

crowdSPRING Blog

AUGUST 6, 2017

There are terrific free YouTube channels for entrepreneurs and small business owners and many online schools and sites offer free or low-cost online courses. Coursera is one of the biggest online educators with over 20 million registered users and 150 education partners which include universities from all over the world.

Programming 73

Programming Technical Review Small Business Illinois 73