Supporter Channel: Storytech

NZ Entrepreneur

“Everybody has a better product. The problem he says, especially for New Zealand entrepreneurs is that when it comes to marketing of our products, we have a long way to go. The post Supporter Channel: Storytech appeared first on NZ Entrepreneur Magazine.

Omni-Channel Product


These are examples of omni-channel businesses whose products and services have a spectrum of customer touch points that span digital (apps, websites, notifications) and physical. Omni-channel products and services often provide value that is not digital. These companies are often characterized by the presence of two distinct types of product managers: those responsible for the legacy product (e.g.

Are You Selling Solutions Through The Right Channel?

Startup Professionals Musings

Even the best products and solutions won’t go anywhere unless you sell them through the right channels. For example, if you watch the TV show “Shark Tank,” you will remember several entrepreneurs with specialty products doing well online who want money to move into big box retail.

How to Choose Digital Marketing Channels for Long Term Growth


How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. Emerging Channels.

Experimenting With Writing On More Channels

Feld Thoughts

I’m going to experiment with some different channels this year. I’m putting up a lot more content on the Startup Revolution site and I’ll be adding at least one more channel in the next 30 days. But in the next 30 days I plan to change the landing page for to include all the different channels, and I’ll also do my best to splice up a single feed for everything I write.

a16z Video: Distribution and Sales Channels

Ben's Blog

What is a sales channel? It’s a route to market for a product or set of products, from a website to a sophisticated sales force. Selecting the right channel is critical for any business — products … Uncategorized channel & distribution sales videos

Why Consumer Brands Need To Keep An Eye On Their eCommerce Channel


by Shailendra Nagarajan, Senior Product Marketing Manager at DataWeave. How can they ensure that their products and overall brand identity are being perceived well on all eCommerce sites? How can they make certain there are no counterfeit products being sold in their names?

Create the Best Product

Feld Thoughts

One thing that came up was the idea of creating the best product. For periods of time, people get obsessed about how “the best product will win.” When Apple and Google didn’t have a product. The best partner channel.

Nine Keys To A Winning Startup Channel Strategy

Startup Professionals Musings

For that, you need to implement a winning distribution channel strategy. Common channel strategies include direct to customer, distributor, and joint venture arrangements. For many markets these days, the channel owns the market. Evolve the channel strategy as you grow.

Changing the Social Channel

Duct Tape Marketing

I plan to challenge the thinking that social networks are really channels and, in fact, make a case for things like clarity, culture, content and method as the most important channels of a social business. Communities don’t generally form around, products, services or companies.

Lean Business Tips: Marketing Channels on the Cheap

crowdSPRING Blog

Does this mean that you should avoid online marketing and social media channels? In fact, entire businesses are marketed solely using using social channels, and a huge industry of consultants and agencies specializing in these tactics has developed over the last five years.

The Fallacy of Channels: Startups Beware

Both Sides of the Table

Let me start by saying that most channel relationships don’t work. I’ve seen way too many startups spend all their energy getting channel deals done only to find out that they don’t produce ANY revenue. A Channel Love Story. You’ve got the perfect product.

Sales channels often disappoint

The Equity Kicker

I often find myself advising entrepreneurs to be cautious when predicting sales volumes through distribution partners or sales channels, so I thought I would reproduce my thoughts here. In my experience these distribution deals where small company does deal with big company to sell small company’s product disappoint more often than they deliver. In fact, I can’t think of a successful investment we’ve made that won because of a channel or distribution deal.

5 Market Obstacles That Kill Even Compelling Products

Startup Professionals Musings

Even when your new product or solution fills a real customer need, and has a positive value proposition, many new venture founders are surprised and frustrated to find that excited customers are hard to find and growth is slow. Product is “disruptive technology” or a “paradigm shift.”

Zero-sum marketing channels: Good or bad for a startup to pursue?

A Smart Bear: Startups and Marketing for Geeks

Many marketing channels are “zero-sum,” meaning that if one company wins a piece of the channel, other companies cannot also use that piece. So, even if you win a zero-sum channel, your growth in that channel is capped, and expensive.

Whitepaper: The Customer Experience Deficit in Multi Channel Retail

VC Cafe

People browse, choose, pay and troubleshoot products using mobile sites, apps and social media shaking the ground for multi-channel retailers, who until now mainly focused on their brand and brick and mortar shops. The experience accumulates across channels.

Episode 1 on Sirius XM Channel 111: Alexander Osterwalder and Oren Jacob

Steve Blank

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Alexander Osterwalder – inventor of the Business Model Canvas. Do the channels you imagine to reach these customers actually want to work with you? What Happens When the Product Doesn’t Work? “In

Part 2 of Episode 6 on Sirius XM Channel 111: Steve Weinstein and Venk Shukla

Steve Blank

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Errol Arkilic , former program director for the National Science Foundation Innovation Corps (NSF I-Corps), now founder of M34 Capital.

7 Steps to Building a Successful Channel Partner Program


In this light, high quality business training becomes as critical as product training. This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. The partners need to be experts in your products.

How To Validate Your Innovative Product As A Business

Startup Professionals Musings

The reality is that successful businesses these days require an equally elegant business model, with the right marketing, delivery channel, price, and target customers, to get real traction. Products too expensive for the market won’t succeed, and prices too low will leave you exposed.

AMA on Product Hunt About Startup Communities

Feld Thoughts

I’ll be doing an AMA on Product Hunt’s new Book Channel on Friday 7/24 at 1130 AM PST. The post AMA on Product Hunt About Startup Communities appeared first on Feld Thoughts. Announcements

7 Steps to Building a Successful Channel Partner Program


In this light, high quality business training becomes as critical as product training. This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. The partners need to be experts in your products.

The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. its product or service) to its customers. There are two major channels: physical channels and virtual (web/mobile) channels.

How To Make Your Product Story Successful


Writing product stories, case studies and content in general around your product has one overarching purpose- convince and convert. Or simply be convinced to buy if you’re offering a product for direct sales. This is what you need to make your product story successful.

Work from home? How to maximise your daily productivity

NZ Entrepreneur

However there are plenty of ways to work around this, in order to help you achieve a good balance between being productive, while also knowing when it is time to ‘switch off’. How to maximise your daily productivity appeared first on NZ Entrepreneur Magazine.

15 Must Watch YouTube Channels for Entrepreneurs and Small Business Owners

crowdSPRING Blog

All great entrepreneurs love learning, and video content on YouTube channels is another way that entrepreneurs can learn from other business leaders. But with so many channels to choose from, it’s easy to get lost in the world of YouTube. Video content is becoming more and more popular.

Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

Customers love having the ability to learn more about a company or a product or a house for sale simply by pointing their smart phone at a sign or a poster and learning more right there on the spot. We write often about marketing strategies and tactics for small business and startups.

8 Tips For Getting Your Product Into Retail Stores

Up and Running

If your new business is going to distribute products in the U.S. retail market, that means your business needs to get its products into what people call “the channel”—also known as channels of distribution, or retail channels.

How to Pick a New Lead Generation Channel

Duct Tape Marketing

How to Pick a New Lead Generation Channel written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. To make sure everyone is on the same page, here’s what we define a marketing channel as: A marketing channel is a way of speaking to your customers.

Strategy Roundtable: Find High Velocity Channels


Such OEM deals may cost him 50% of his product revenue, but would be the fastest way to reach a large number of customers, nonetheless.

Why Pitching Your Product Is Not Enough For Investors

Startup Professionals Musings

I’m still amazed at how many technical entrepreneurs don’t have a business pitch, and offer me their product pitch or product spec instead. I’m a technologist, so I always love to learn about the product, but every investor needs to make sure you have a business, as well as a product.

SEO Is An Integral Marketing Channel

Duct Tape Marketing

SEO Is An Integral Marketing Channel written by Guest Post read more at Duct Tape Marketing. This is a nice way of saying that Google has monopolized the way we search for products, services and information on the Internet.

5 Keys To Product Differentiation For Fun And Profit

Startup Professionals Musings

Every entrepreneur believes that their product or service is different, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved.

Marketing 101: channel management and the digital domain

crowdSPRING Blog

A marketing channel can be defined as a system used to make goods, services, or concepts available for consumption. In it, Porter describes a “chain&# of activities, each link in the chain adding value to a product, ultimately giving it a greater total value than the sum of the links.

How To Develop A Great Product That Will Sell


It makes sense that if you want to have a great company, then you need to have great products. However, some business owners think that if they do enough marketing, any product can sell. It is important to make the quality of your product your main concern.

5 Steps For Your Most Productive Day Of The Week


I became very passionate about productivity. This is what led me to explore how to best leverage technology to make people more productive, and to build products that help us work better together in our digital world. By Andrew Filev, CEO of Wrike.

Hear how the Lean Startup began — and helped one company find success: Episode 2 on Sirius XM Channel 111: Eric Ries and Jon Sebastiani

Steve Blank

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Eric Ries , entrepreneur and author of the New York Times bestseller, The Lean Startup.

10 Obstacles To Product Adoption That Kill Businesses

Startup Professionals Musings

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. Use every marketing channel available.

How to Run a Successful Marketing Campaign on Product Hunt


A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market. What is Product Hunt and who should use it? Some aspect of your product is free.

Building Product in a Saturated Niche [Traction Podcast #39: Ellen Chisa, Lola]

View from Seed

Ellen Chisa is VP of product at Lola , a travel company combining the human element of travel agents with smart technology. While some entrepreneurs build their products in markets that feel wide open for the taking, travel is one of those industries with tons of noise and competition. Channel Links: iTunes , SoundCloud , Stitcher , Google Play. The post Building Product in a Saturated Niche [Traction Podcast #39: Ellen Chisa, Lola] appeared first on NextView Ventures.

The 5 Productivity Tools You Need As An Entrepreneur


These five productivity tools will give you precise, reliable ways to save time daily, for all of your entrepreneurial needs: 1. Quip can help you with project building, removing endless emails, decision making and all-round productivity.

8 Ways An Investor Pitch Differs From A Product Pitch

Startup Professionals Musings

Remember, investors are buying into the business, not the product. Investors are business experts, while the entrepreneur is more likely the product expert. In my experience, the team's credentials are more important than the product.

Behind Every Great Product


Article: Behind Every Great Product. When I first decided to start The Silicon Valley Product Group, I had just left eBay and had some very strong opinions about what makes great product teams, and great product cultures, and while there were more than a few important thinkers and leaders on these topics, one area that I felt was under-represented was the role of product management. In this model, the product manager is really a backlog administrator.