How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. billion searches per day and 1.2

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~

How Search Engine Optimization Can Bring You More Clients

YoungUpstarts

Are you communicating with your target market through Twitter, YouTube and other suitable online marketing channels? Most importantly, is your site optimized for search engines and is it attracting the type and number of visitors you’d like?

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Search versus Execute

Steve Blank

Search Versus Execution. However, we now know that a startup is a temporary organization designed to search for a repeatable and scalable business model. Once your business model (market, customers, features, channels, pricing, Get/Keep/Grow strategy, etc.)

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Multi-Channel Attribution: Definitions, Models and a Reality Check

Occam's Razor

Multi-Channel Attribution is a red hot topic in our industry, and yet it is so poorly understood. Roll up your sleeves, put a smile on your face, grab a pinch of common sense, a heavy dose of reality and let's go… Three Types of Multi-Channel Attribution Problems.

4 Ways Search Engine Optimization Can Help Your Business

YoungUpstarts

It is easy to feel that your small business’ website will be swallowed up and forgotten, which is why search engine optimization, or SEO, is crucial to boost your online visibility. What exactly is search engine optimization? This is because people who are searching for you through Google actually are interested in what you have to offer and are ready to buy. Compared to other marketing channels, SEO is relatively cheap.

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How To Build An SEO Strategy To Dominate Search Results

YoungUpstarts

Think about what people search for. Publishing content on social media channels, blogging and through influencer marketing will make you appear more trustworthy and authorative in the eyes of your audience. Consider alternative methods of search.

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Lean LaunchPad for Life Sciences – Distribution Channels

Steve Blank

This post is an update of what we learned about life science distribution channels. Life Science/Health Care distribution channels differ by Category. It turns out that for commercialization, the business model (Customers, Channel, Revenue Model, etc.)

YouTube launches channel subscriptions

The Equity Kicker

Google yesterday announced the launch of paid subscriptions for YouTube channels. So far this is only for a pilot group of around 30 hand-picked channels, but they say they are going to expand to a broader list of qualified partners that will operate on a self-service basis.

Channel Leverage Is the Key to Growth

Duct Tape Marketing

Channel Leverage Is the Key to Growth written by John Jantsch read more at Duct Tape Marketing. When I started this blog back in 2003, there were perhaps six marketing channels available to businesses. Then add channel leverage. Marketing Strategy channel leverage growth hackin

Choosing the Right Marketing Channels for Your Business

Duct Tape Marketing

Choosing the Right Marketing Channels for Your Business written by John Jantsch read more at Duct Tape Marketing. As of October 2017, there are roughly sixteen marketing channels available to us. Businesses need to get very, very good at getting clients in just a few of these channels.

Zero-sum marketing channels: Good or bad for a startup to pursue?

A Smart Bear: Startups and Marketing for Geeks

Many marketing channels are “zero-sum,” meaning that if one company wins a piece of the channel, other companies cannot also use that piece. Example: SEO, where the top three search results receive nearly all the traffic.

Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. Implications of Secure Search Decision.

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Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B

ConversionXL

Earlier this year, at CXL Live , you asked us about voice search (a lot). How will voice search work given the human urge to shop around? Are there use cases for voice search in B2B? Not everyone will benefit from the disruption caused by voice search.

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Episode 1 on Sirius XM Channel 111: Alexander Osterwalder and Oren Jacob

Steve Blank

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Alexander Osterwalder – inventor of the Business Model Canvas. Do the channels you imagine to reach these customers actually want to work with you?

SEO Is An Integral Marketing Channel

Duct Tape Marketing

SEO Is An Integral Marketing Channel written by Guest Post read more at Duct Tape Marketing. billion Google searches every day. That’s more than 40,000 searches per second. Google Search has evolved into a fundamental part of the purchase process.

Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics

Occam's Razor

Compound Metrics "Decrapification" Strategy: Search: Awesome Approach. There are social/search/website engagement/quality/experience compound metrics that are much, much worse. on the social channels. Everyone likes chasing big shiny objects all the time.

Why Your LinkedIn Profile Can Make The Difference in Your Job Search

YoungUpstarts

Not only is the market overflowing with highly qualified individuals, but to complicate matters, the job search and application functions of yesteryear are no longer valid. To avoid falling into either of these traps, search for keywords that you’re thinking of using in your own profile.

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Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

I don’t know abut you, but when I travel Yelp is a go-to app for me; I need a good place for breakfast near my hotel and I log in and do a quick search. We write often about marketing strategies and tactics for small business and startups.

Why Local SEO is an Important Lead Generation Channel

Duct Tape Marketing

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business.

Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

In the second example there is no site analytics data, that bar chart will tell you that you might be celebrating success too early when it comes to Search while pinpointing for you how high the upper limit is. 2: Quantifying the Missed, Search, Opportunity. Search Impression Share.

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Job Search: What Job Should You Take? (Not an Easy One)

ConversionXL

In this video, I give you my reasons why you should not take the next “easy job” and what to look for during your job search. Subscribe to our YouTube Channel. The post Job Search: What Job Should You Take? Do you want to maximize your growth potential?

Why Local SEO is an Important Lead Generation Channel

Duct Tape Marketing

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business.

5 Local Search Tactics You Must Employ Today

Duct Tape Marketing

5 Local Search Tactics You Must Employ Today written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Search is pretty much everything these days. Is Google Local Search For Sale? Local Search Moz

Leveraging the Social Media: 5 Ideas For Your Job Search

crowdSPRING Blog

But, instead of waiting for an employer to publish that ‘perfect’ job description, I recommend the livelier approach: focus on the the active verb in “job search” and start making your own opportunities, start opening your own doors, and start creating your own luck.

Transcript of Why Local SEO is an Important Lead Generation Channel

Duct Tape Marketing

Transcript of Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. And again, focusing mostly on a local business, what are the factors that get them to show up in organic search?

How To Determine Which Online Channels are Delivering Sales Online and Off

Duct Tape Marketing

How To Determine Which Online Channels are Delivering Sales Online and Off written by Guest Post read more at Duct Tape Marketing. Mobile searches are becoming more and more influential within the buying cycle, with 40% of smartphone users’ purchases being influenced by a mobile search, ie.

Everything You Need To Know About Marketing Channels In 5 Minutes Or Less

Duct Tape Marketing

Everything You Need To Know About Marketing Channels In 5 Minutes Or Less written by Guest Post read more at Duct Tape Marketing. In this article, you’ll discover everything you need to know about marketing channels. First, let’s take a look at the most popular marketing channels.

The Secret to Discovering the Top Converting Marketing Channels for Your Business

Duct Tape Marketing

The Secret to Discovering the Top Converting Marketing Channels for Your Business written by Guest Post read more at Duct Tape Marketing. Before you decide on your marketing channels, identify: name. What other tools do you use to research the most effective marketing channels?

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Occam's Razor

My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure our executives have a smarter understanding of a channel's true contribution. Search Contribution: Acquisition, Behavior, Outcomes!

Facebook and Google Ads – The Keys to Small Business Paid Search

Duct Tape Marketing

Facebook and Google Ads – The Keys to Small Business Paid Search written by John Jantsch read more at Duct Tape Marketing. The more consistently someone sees your brand across various channels, the more likely they’ll be to go and check you out in greater depth. Google Ads (formerly AdWords) allows you to target your ads by location and search words. Google’s paid search takes a different approach that’s more about immediacy.

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). During this stage you should also invest a lot in Search Engine Optimization. Don't do paid search. Multi-channel measurement and optimization.

Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success.

5 tips for promoting your Spa/Beauty Business in 2019

The Startup Magazine

Next time you post about your beauty salon, why not include a competition if your clients like your post and subscribe to your channel. For example, utilise directories and classified websites, as they promote a wide variety of products and will allow for customers to search for your brand.

The Importance Of Content Writing In SEO

YoungUpstarts

Content writing encompasses the written text on your website, blog, social media platforms, and other digital marketing channels. Do these descriptions match the search engine terms potential customers use when investigating products in your industry?

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Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio.

Search for Obama on Facebook and You Get Romney

Diego Basch

Last night I saw this tweet: did a search for obama on facebook, top type ahead result: the Romney campaign page?! Here’s what I saw: Facebook may be the $50B pound gorilla of social networks, but when it comes to search it’s just a toddler.

What Are The Big changes In SEO For 2017

YoungUpstarts

Many people now use more complicated search terms and questions. Using cross channel marketing. You may be used to using multi-channel marketing, but cross channel marketing is something that is connected to this, but a little different.

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Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis

Occam's Razor

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1.

The Importance of back channel reference checks

BeyondVC

One area which I cannot overemphasize is the need for companies to do back channel references on candidates. We were recently doing a VP of Sales search for a portfolio company and in the intial call with the CEO and myself, we found the VP of Sales to be talented and engaging. However, I cannot overemphasize the importance of getting back channel references (references that were not given by the individual on the official list) to get a real view of the candidate.

The Value of Discoverable, Shareable, and Useful Content

Duct Tape Marketing

There’s no way around it, there are a lot of marketing channels today. One of the things that I think is important to understand, first off, is that you don’t have to play in every channel. While those are separate channels, content is air for marketing today.

How Content Marketing And SEO Create Online Business Success

YoungUpstarts

But what a lot of people miss is that it must work hand-in-hand with SEO (search engine optimization). SEO is the technique of creating content that will be noticed (and ranked) by the search engines, primarily Google. Please Search Engines and People.

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The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

Occam's Razor

And yet, study after study does show that a massive amount of time is being spent on digital channels and lots of influence is shifting away from traditional channels to online. One of the most minor implications: Your digital behavior is driving out-sized multi-channel impact.