Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~

Multi-Channel Attribution: Definitions, Models and a Reality Check

Occam's Razor

Multi-Channel Attribution is a red hot topic in our industry, and yet it is so poorly understood. Roll up your sleeves, put a smile on your face, grab a pinch of common sense, a heavy dose of reality and let's go… Three Types of Multi-Channel Attribution Problems.

Trending Sources

How to Choose Digital Marketing Channels for Long Term Growth


How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. billion searches per day and 1.2

Search versus Execute

Steve Blank

Search Versus Execution. However, we now know that a startup is a temporary organization designed to search for a repeatable and scalable business model. Once your business model (market, customers, features, channels, pricing, Get/Keep/Grow strategy, etc.)

Search 154

SEO Is An Integral Marketing Channel

Duct Tape Marketing

SEO Is An Integral Marketing Channel written by Guest Post read more at Duct Tape Marketing. billion Google searches every day. That’s more than 40,000 searches per second. Google Search has evolved into a fundamental part of the purchase process.

Zero-sum marketing channels: Good or bad for a startup to pursue?

A Smart Bear: Startups and Marketing for Geeks

Many marketing channels are “zero-sum,” meaning that if one company wins a piece of the channel, other companies cannot also use that piece. Example: SEO, where the top three search results receive nearly all the traffic.

How To Build An SEO Strategy To Dominate Search Results


Think about what people search for. Publishing content on social media channels, blogging and through influencer marketing will make you appear more trustworthy and authorative in the eyes of your audience. Consider alternative methods of search.

SEO 24

Episode 1 on Sirius XM Channel 111: Alexander Osterwalder and Oren Jacob

Steve Blank

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Alexander Osterwalder – inventor of the Business Model Canvas. Do the channels you imagine to reach these customers actually want to work with you?

Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics

Occam's Razor

Compound Metrics "Decrapification" Strategy: Search: Awesome Approach. There are social/search/website engagement/quality/experience compound metrics that are much, much worse. on the social channels. Everyone likes chasing big shiny objects all the time.

Lean LaunchPad for Life Sciences – Distribution Channels

Steve Blank

This post is an update of what we learned about life science distribution channels. Life Science/Health Care distribution channels differ by Category. It turns out that for commercialization, the business model (Customers, Channel, Revenue Model, etc.)

Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

In the second example there is no site analytics data, that bar chart will tell you that you might be celebrating success too early when it comes to Search while pinpointing for you how high the upper limit is. 2: Quantifying the Missed, Search, Opportunity. Search Impression Share.

5 Local Search Tactics You Must Employ Today

Duct Tape Marketing

5 Local Search Tactics You Must Employ Today written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Search is pretty much everything these days. Is Google Local Search For Sale? Local Search Moz

The Secret to Discovering the Top Converting Marketing Channels for Your Business

Duct Tape Marketing

The Secret to Discovering the Top Converting Marketing Channels for Your Business written by Guest Post read more at Duct Tape Marketing. Before you decide on your marketing channels, identify: name. What other tools do you use to research the most effective marketing channels?

Search Behavior: A Case Study with SurveyMonkey and iAcquire

Blogtrepreneur | Entrepreneur Blog

iAcquire , a full-service digital marketing agency, recently joined forces with SurveyMonkey to issue a “State of Search” study. The study uncovers what drives shoppers, buying behavior, while providing key findings related to online purchases, preferred devices, social channels, responses, and more. Here is the first of a three-part infographic series featuring compelling data on how and what people are searching on the Internet. and “Are paid search listings effective?”

Everything You Need To Know About Marketing Channels In 5 Minutes Or Less

Duct Tape Marketing

Everything You Need To Know About Marketing Channels In 5 Minutes Or Less written by Guest Post read more at Duct Tape Marketing. In this article, you’ll discover everything you need to know about marketing channels. First, let’s take a look at the most popular marketing channels.

Why Local SEO is an Important Lead Generation Channel

Duct Tape Marketing

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business.

Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

I don’t know abut you, but when I travel Yelp is a go-to app for me; I need a good place for breakfast near my hotel and I log in and do a quick search. We write often about marketing strategies and tactics for small business and startups.

How Search Engine Optimization Can Bring You More Clients


Are you communicating with your target market through Twitter, YouTube and other suitable online marketing channels? Most importantly, is your site optimized for search engines and is it attracting the type and number of visitors you’d like?

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Occam's Razor

My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure our executives have a smarter understanding of a channel's true contribution. Search Contribution: Acquisition, Behavior, Outcomes!

Modeling Spelling Correction for Search at Etsy

Code as Craft

When a user searches for an item on Etsy, they don’t always type what they mean. To make their online shopping experience successful, we need to identify and fix these mistakes, and display search results for the canonical spelling of the actual intended query. Introduction.

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). During this stage you should also invest a lot in Search Engine Optimization. Don't do paid search. Multi-channel measurement and optimization.

How To Determine Which Online Channels are Delivering Sales Online and Off

Duct Tape Marketing

How To Determine Which Online Channels are Delivering Sales Online and Off written by Guest Post read more at Duct Tape Marketing. Mobile searches are becoming more and more influential within the buying cycle, with 40% of smartphone users’ purchases being influenced by a mobile search, ie.

Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio.

3 Most Important Mobile Marketing Channels

Inc Startups

Whether you have a mobile app or a mobile website, these channels can help your target audience find your mobile presence. As with any new tech platform, organizations need to understand how to participate in and be found via mobile channels.

Leveraging the Social Media: 5 Ideas For Your Job Search

crowdSPRING Blog

But, instead of waiting for an employer to publish that ‘perfect’ job description, I recommend the livelier approach: focus on the the active verb in “job search” and start making your own opportunities, start opening your own doors, and start creating your own luck.

Optimize for Facebook's Graph Search

Inc Startups

Bring your business to the front of the pack in Facebook Graph Search using a few optimization techniques. Because Facebook is perhaps the largest public-use big data application, Graph Search has the potential to be incredibly informative.

Why Your LinkedIn Profile Can Make The Difference in Your Job Search


Not only is the market overflowing with highly qualified individuals, but to complicate matters, the job search and application functions of yesteryear are no longer valid. To avoid falling into either of these traps, search for keywords that you’re thinking of using in your own profile.

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis

Occam's Razor

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1.

The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

Occam's Razor

And yet, study after study does show that a massive amount of time is being spent on digital channels and lots of influence is shifting away from traditional channels to online. One of the most minor implications: Your digital behavior is driving out-sized multi-channel impact.

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

Your primary owned channel is your website, mobile or desktop. Your primary rented channels, at the moment, are your social existences. Bonus read: Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models ]. I've broken Rent channels into permanent and temporary.

Leadership Technique: Channel Your Inner Idiot

Inc Startups

Here are some sample videos we created over the last 10 years that may give you some ideas about how you can get out of your comfort zone and channel your inner idiot for the benefit of your employees. After a few failed job searches, I try to start up a little something of my own.

YouTube launches channel subscriptions

The Equity Kicker

Google yesterday announced the launch of paid subscriptions for YouTube channels. So far this is only for a pilot group of around 30 hand-picked channels, but they say they are going to expand to a broader list of qualified partners that will operate on a self-service basis.

Search for Obama on Facebook and You Get Romney

Diego Basch

Last night I saw this tweet: did a search for obama on facebook, top type ahead result: the Romney campaign page?! Here’s what I saw: Facebook may be the $50B pound gorilla of social networks, but when it comes to search it’s just a toddler.

SXSW: Israeli startups and how to Get an ROI from the Spring Break for Geeks

VC Cafe

Hyperactivate : A turnkey social marketing solutions provider enabling social media followers to amplify brand messages across multiple channels from mobile to online and digital outdoor displays.

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

Oh, and everything has a CPA (not just your paid search or display/banner ads). For Search it is in your Google Analytics or Omniture Site Catalyst reports. Assist / Last Interaction rate) vs. Organic Search (0.61). We have access to more data than God wants anyone to have.

Paid Search and E-commerce: 4 Things You Should Know

Inc Startups

If you have a paid search program or plan to launch one soon, use these four tips to optimize your campaigns. billion in paid search marketing across Google AdWords and the Yahoo! So, imagine searching on the term "baby" and coming across an ad that reads "Baby.

Search Engine Optimization Requires Proactive Management

Blogtrepreneur | Entrepreneur Blog

When search engines were relatively new, and content marketing even less established than its current burgeoning status, people used to saturate writing with keywords. Now Google, Bing, and other search engine solutions require that the results be relevant to those conducting a given search.

7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

Occam's Razor

PS: The data in the graph is cool, you can see my brief analysis on my LinkedIn Influencer Channel: Email Still Rocks! Focus on Economic Value from your search advertising. Focus on Profit from your search advertising. In this case: Search Opportunity.

Why Your Business Needs a Google+ Page Too

Duct Tape Marketing

When your business profile clearly lists your business address, your physical location will automatically show up when people search for your area of expertise using Google Maps. And perhaps most important, consistency across all of your business channels is key.

The Right Time to Search for a Co-founder

Kevin Dewalt

In reality as founders we have a lot of options, and my advice is to get traction before you start searching for a co-founder. . Today I have practically free technology platforms, best practices like Lean Startup, and cheap online marketing channels.