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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

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The Content Marketing Dilemma Faced by New Tech Startups

ReadWriteStart

It could mean syndicating an interview podcast, writing new blog posts on a weekly basis, or distributing eBook tutorials on important topics. Content is also useful for search engine optimization (SEO). Content is relatively inexpensive to produce and syndicate, but it can have incredibly powerful effects.

Marketing 194
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How marketers can build thought leadership

The Next Web

A marketer should attempt a combination of writing on a personal blog, writing for an employer’s blog and for third-party publications through guest blogging and syndication to get the most reach. What tactics and strategies have you found helpful when it comes to growing your personal brand?

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Startup Strategy Roundtable: Not Coming To The Rescue Of Victory

ReadWriteStart

I have seen this criticism at various places where this recap is syndicated on a weekly basis, as well as in certain random forums on the internet. But once a set of reference customers are in place, this business definitely needs a telesales channel, not a direct, feet-on-the-street sales force. What we have taken on is hard enough.

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An Investor’s Personal Social Media Tech Stack: In the future, everyone will be famous for 15 followers

David Teten

Inherently this means that I’m researching a topic I need to know about, and that I’ll likely rank high in SEO for that particular topic. Kevin Lee, Executive Chairman of Didit, emphasizes the importance of having a content syndication strategy alongside a content creation strategy. Kevin has written over 620 syndicated columns).

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5 Myths About Building A Successful Brand And Business

YoungUpstarts

Some tips for helping you get you there include: Have a good website to serve as your business’s online hub (ideally, one with an Open-source CMS that’s feature-rich and offers the opportunity to take advantage of integrations, such as those for SEO and social media). You should handle everything yourself in the beginning.

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8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

If you post on industry sites, or get syndicated to popular sites, your scores and visibility will go up even more. Your reach with a blog is much broader than traditional business networking channels and industry conferences. Each can be linked directly into your site domain name for maximum SEO impact.

Startup 120