ConversionXL

NOVEMBER 10, 2021

Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. And while you can share content across your own social channels or in newsletters, promotion is handled by the source. What is the use case?

Advertising 131

Advertising Cost Customer PR 131

YoungUpstarts

MAY 4, 2015

So instead of “renting” social interaction, these companies are owning more of their social experiences – by creating their own customized channels. Here are the reasons why you should create a “vertical” social network for your brand: Create a more personalized social experience. Who’s Doing It Right.

Social Network 100

Social Network Vertical Networking San Francisco 100

The Equity Kicker

NOVEMBER 8, 2012

If software is eating the world then 3D printing is atomising its factories and production centres. The 3D printing trend is less advanced than the software trend, but it’s coming. Then before long all dentists will be using a system like this and an entire mini-vertical will have been transformed.

Vertical 142

Vertical Audio Venture Capital Channel 142

Up and Running

AUGUST 26, 2020

In the wake of COVID-19, businesses have been affected across almost every vertical. Once you have established your updated core values, you can create graphics and share them on your social channels, which will remind people of the reasons they enjoy being your customer. Foster transparency. Host virtual events.

Marketing 171

Marketing Audience eCommerce Social Media 171

Both Sides of the Table

JANUARY 6, 2014

In the first two years we were really focused on getting our product adopted through major channel partners like Commission Junction, LinkShare, Google, eBay, ShareASale and others. how much energy to put into channel partners vs. direct sales. So our board meetings consisted of discussion about. how to market our products and company.

Technical Review 325

Technical Review Early Stage Software Review Los Angeles 325

Version One Ventures

SEPTEMBER 19, 2012

Route One: High LTV per user The exact definition of a “high” user LTV depends on the specific vertical, so it’s typically better to analyze the ratio between Customer Acquisition Costs (CAC) and the Life Time Value of the customer. In addition, churn tends to rise as a company grows.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

ConversionXL

JANUARY 28, 2021

CDPs consolidate all of this information in ways that CRMs or DMPs can’t, helping your brand develop personalized, consistent messaging for customers on all online and offline channels. Not a whole lot of feedback from the software telling me exactly what is going on.

Technical Review 86

Technical Review Software Review Analytics Technical Cofounder 86

Mucker Lab

MAY 1, 2013

The global trend for software powered innovations to permanently impacting every part of our lives and every part of our work is unstoppable and just at the beginning. Instead of funding or founding enterprise software companies – these new startups are increasingly hybrids. Software is eating industries.

Software 107

Software Silicon Valley Los Angeles Columbus 107

Steve Blank

MARCH 19, 2009

They sold their product through the computer retail channel, something I knew nothing about. They had an existing distribution channel and their dealers and customers thought they knew who the company was and what it stood for. The first step was to recruit a new management team. They sold to a set of customers I knew nothing about.

Silicon Valley 146

Silicon Valley Software Review Technical Review RSS 146

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. How does product development differ in communications hardware versus enterprise software, etc.

Vertical 122

Vertical Silicon Valley RSS Marketing 122

ConversionXL

MAY 22, 2017

A Brief History of Marketing Technology Software. launched a contact management software. Siebel took off the most important features from the Database Marketing Systems and combined them with contact management solutions software. As very often happens, to understand the present, you have to know the past. It was 2003.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Up and Running

JULY 26, 2016

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If the CAC is above the LTV, but not too much—there’s some potential in this channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

Hearpreneur

OCTOBER 19, 2018

4- Description of our software. As procurement software, Tradogram helps businesses to “trade” with one another by managing the process of buying, selling or exchanging commodities and services. The final word, media, helped to define the vertical we were to operate in. 11- Inspired by the term software development kit.

Naming 82

Naming Software Review Entrepreneur Atlanta 82

Hearpreneur

MAY 26, 2017

Right now, we’re focused on teaching two verticals: Web Development and User Experience/User Interface (UX/UI) design. We actually treat it as if it were a software product, in that we’re always releasing a new and improved version. I seek to channel the students’ energy to help me continue building and growing Ironhack.

Miami 48

Miami Software Review Technical Review Investment Bankers 48

Both Sides of the Table

APRIL 28, 2012

. “Yeah, but I’m just going to execute this [channel sales deal, international license of my product, new industry, new operating system, biz dev deal] and then it will pretty much run itself.” That channel deal that you thought would take no times ends up burning scarce calories. ” It never does.

Bandwidth 415

Bandwidth Management Startup Channel 415

mashable.com

JULY 18, 2012

And maybe you heard of a tiny Linux-based mobile software designer Google bought in 2005, called Android Inc.? Google purchaed travel industry software company ITA Software for $700 million in July 2010. Google uses ITAs software to optimize its travel and flight search. ITA Software. ITA Software.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

Austin Startup

AUGUST 7, 2017

Texas has produced world-changing startups in the past such as Dell Software , National Instruments and Whole Foods Market but all of those were founded more than 30 years ago. Austin is good at software, Dallas is good at retail, Houston is good at oil & gas, and San Antonio is good at cybersecurity (just for a few examples).

Texas 97

Texas San Antonio Houston Dallas 97

ConversionXL

JANUARY 16, 2014

In another study, Granify, a CRO software company, conducted a real time behavior analysis of 20+ million visitors over 5 different verticals and also found that “lower prices” was not as pervasive as we may have believed. Shipping Costs. Now, as I said, these are just averages.

Software Review 117

Software Review Social Media Vertical Algorithm 117

Steve Blank

NOVEMBER 2, 2009

have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel. And as much as I like the startup ecosystem here it seems to me that the people cost of software development forces startups to launch half-baked products.

Lean 244

Lean Silicon Valley Startup RSS 244

Steve Blank

OCTOBER 12, 2009

I grabbed one of each piece of literature, stuffed into my bag, and wandered through the exhibit hall looking at other hardware and petroleum software companies. Intelligence As I leafed through the Cray sales material, a glossy magazine with the headline Cray Channels jumped out of the pile.

Silicon Valley 147

Silicon Valley RSS Software Review Technical Review 147

Both Sides of the Table

APRIL 23, 2011

The idea was right but the timing was early and required a pivot into being a software company. The in invest in IT (Software + Internet + Healthcare). He is starting to see this occur in sites that are verticalizing content. It has become a short form premium destination that is verticalizing content in category channels.

Vertical 265

Vertical Curation Boston Burn Rate 265

Hearpreneur

DECEMBER 11, 2017

We offer 3 turn-key products: Branded content: Marketers are given the opportunity to hire influencers solely to shoot or act as talent in branded content that will be used on their brand’s owned and operated channels. Think; custom stock photography. When you’re selecting your influencers, be sure to vet for bots and fake followers.

Software 49

Software Marketing Entrepreneur North America 49

Transformify

JULY 4, 2018

Each job post is automatically indexed by 50+ job boards worldwide and shared via the social media channels to attract the right candidates actively looking for a job. An advanced recruitment software addresses all these challenges. Our clients source candidates across all geographies and verticals. ii) Candidate Sourcing.

Technical Review 40

Technical Review Software Review Algorithm Database 40

Steve Blank

MAY 11, 2009

Present at the Creation It was early 1991 and Apple’s software development team was hard at work on QuickTime , the first multimedia framework for a computer. So SuperMac engineering also developed video compression software, called Cinepak. The software was idiot proof. There was nothing for the consumer to do.

Video 164

Video Silicon Valley RSS California 164

Venture Chronicles

APRIL 19, 2010

I wasn’t expecting anything earth shattering, if only because this company has been around for a long time now, 12 years to be exact and probably as well known for it’s largest shareholder, Larry Ellison, as being a pioneer in software as a service business applications.

San Francisco 36

San Francisco Software Review Vertical Cloud 36

mashable.com

OCTOBER 5, 2012

” The name is important for discoverability , whether in Google searches (10% to 50%+ of site traffic, depending on the category), the App Store (especially painful in iOS6) and other text-based discovery channels. Subscribe to the Business channel. Jobs Events Try Our New Social News App Welcome to Mashable! Contributors.

Naming 84

Naming Startup Social Media RSS 84

Version One Ventures

APRIL 23, 2013

Vertical markets: Expanding from books to other media verticals seemed unrealistic, considering both the music and movie verticals had a rapidly shrinking share of physical goods. Market expansion: AbeBooks specialized in the long tail (used, rare, hard-to-find books).

Vertical 130

Vertical Non-Compete Asia Europe 130

Steve Blank

MARCH 19, 2009

And since the card was useless without any application software, what other software products did they use on it? I knew we were selling through a multi-level indirect sales channel. Market messages to indirect sales channels are just like that. Within these applications how did our customers spend their day?

Silicon Valley 185

Silicon Valley RSS Software Review Technical Review 185

Genuine VC

JANUARY 23, 2012

Communities like those of uTest (software QA testers), as well as NextView portfolio companies GrabCAD (mechanical engineers) and thredUP (parents), which resulted in marketplaces had origins in this approach. Often this focus can be on a specific geography or vertical. Piggyback off an existing marketplace.

Engineer 201

Engineer Vertical Seed Stage Portfolio 201

Steve Blank

APRIL 20, 2009

In contrast, spark gaps are broad-band radio “noise&# sources – the idea of discrete radio channels was impossible spark gaps because of this. I’ll stop channeling James Burke now. The Man Who Shot Liberty Valance I always had been curious about how Silicon Valley, a place I had lived and worked in, came to be.

Silicon Valley 270

Silicon Valley RSS San Francisco Technical Review 270

Seeing Both Sides

AUGUST 16, 2012

I first met Steve when he was VP of Engineering at Centerline software, a software development tools startup, and I was a junior in college. He was a fellow Harvard computer science graduate and I was looking for a summer job in software development and found him through an alumni directory. and EBITDA margins are 47%.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . PEStack.com : a comprehensive database of private equity focused software, data and marketplace providers. Private Equity Software and Services Directory. The VC Software Stack?—?the the Untouched Vertical.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Lightspeed Venture Partners

OCTOBER 5, 2013

When the problem space is complex you arrive at solutions fastest through a mix of software and people engineering. Palantir has been able to repeatedly pair it’s core analytics platform with human investigators who unlock business value across a variety of vertical domains. Algorithms alone don’t cut it.

Cofounder 158

Cofounder Vertical Algorithm Government 158

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. The results? What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

Steve Blank

DECEMBER 7, 2009

As we were out looking for our Series B round, our company had gotten the attention of “name of big VC firm here” who wanted a play in enterprise software. For our tech project (and likely others in our field) the value is in accurately predicting platforms and information channels in the next 6months-1 year. Are These Your Slides?

Silicon Valley 225

Silicon Valley Non-disclosure Agreement NDA Startup 225

Steve Blank

MAY 22, 2009

If you’re in markets that still exhibit at them (semiconductors, communications, enterprise software, etc.,) Reply steveblank , on May 22, 2009 at 2:39 pm Said: Morteza, The comments about “ignore this post&# were meant that if your sales channel is the web you rarely go to trade shows. this may be a useful read.

Silicon Valley 128

Silicon Valley RSS California Customer Development 128

Steve Blank

JULY 2, 2009

Video Games At SuperMac , Peter Barrett was the witty and creative 24-year old Australian engineer who had designed several of our most successful products, culminating with the software for the Video Spigot. Now he wanted to go off start his own company. We understood none of this. More detail in future posts.

Silicon Valley 120

Silicon Valley Technical Review RSS Software Review 120