article thumbnail

Lighting the match – going viral

Berkonomics

What are the elements needed to focus upon in making the attempt to take a product viral? Dave’s syndicated cable show: The Berkus Report. of going viral that makes all the difference between failure and success.) Second: channels. Not every social network is a Facebook or Instagram. Email readers, continue here.]

Viral 71
article thumbnail

This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Monetization: virtual goods (1/3 of total revenues); Partnerships with major brands (currently partnered with H&M and Travel Channel); forecasted to hit 6mm users by end of Summer 2010. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”.

Partner 240
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Announcing First Round’s Investment in GroupMe

This is going to be BIG.

They also couldn’t have asked for a better syndicate of investors. He introduced himself and we kept in touch through all the various social media channels—until I heard he was leaving Gilt. What you might lose in the power of search and virality, you gain in the additional ways users will interact with you.

article thumbnail

HOW TO: Hire the Perfect CTO

mashable.com

He is a serial entrepreneur, internationally syndicated columnist, angel investor, public speaker and author of the best-selling book Never Get a “Real&# Job: How To Dump Your Boss, Build a Business and Not Go Broke. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started! All Rights Reserved. startupcto

article thumbnail

Overclocking Content: How To Get More From What You Already Create

Entrepreneurs-Journey.com by Yaro Starak

Using multimedia helps you leverage distribution channels which you might otherwise exclude if you don’t use all modalities (for example text won’t do very well on YouTube). You need both ingredients if you want success on a mass scale, or at least a scale to deliver the kind of results we want as online business owners.

Audio 73
article thumbnail

YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Everyone wins.

Analytics 149
article thumbnail

Startup Investor Makes a Deal: Engineers for Equity

mashable.com

Partners W3 EDGE Concentric Sky Rackspace Intridea Dynect DNS Webtrends Global Syndication Partners ABCNews CNN Forbes Metro USAToday Yahoo ©2005-2011 Mashable, Inc. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started! Reproduction without explicit permission is prohibited. All Rights Reserved. startupcto

Equity 74