Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~

Multi-Channel Attribution: Definitions, Models and a Reality Check

Occam's Razor

Multi-Channel Attribution is a red hot topic in our industry, and yet it is so poorly understood. Roll up your sleeves, put a smile on your face, grab a pinch of common sense, a heavy dose of reality and let's go… Three Types of Multi-Channel Attribution Problems.

Trending Sources

SEO Is An Integral Marketing Channel

Duct Tape Marketing

SEO Is An Integral Marketing Channel written by Guest Post read more at Duct Tape Marketing. If they can’t find your website, or don’t like what they see in terms of your web presence or reviews, they buy elsewhere. .

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. If you are paying someone to do web analytics and this metric is not on top of the dashboard they've created for you, it might be time to say sayonara to them.

Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

Occam's Razor

The 80/20 rule applies to our use of web analytics tools as well. The data used comes not from your Google Analytics account/script, rather the data comes from the third-party DoubleClick cookie (for web traffic) and from anonymous identifiers for mobile apps (i.e.,

5 content distribution channels you might be overlooking

The Next Web

According to one Web use study, the average attention span in 2012 was eight seconds. This story continues at The Next Web. Marketers are making significant investments in content marketing, and rightfully so.

Stopping Writing For Other Web Sites

Seth Levine's VC Adventure

To that end, I’ve decided to stop writing for other web sites and magazines. Over the past few years, I’ve expanded the “channels” that my original writing appears in. The post Stopping Writing For Other Web Sites appeared first on Feld Thoughts.

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The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

Occam's Razor

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! "

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Occam's Razor

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. You can use the standard Channels report, or you can create a custom report. Channel Contribution: Assists AND Last-Click Impact.

7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. But when it comes to the web, they all seem to leave their creativity, passion, and brilliant minds at home.

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Everything You Need To Know About Marketing Channels In 5 Minutes Or Less

Duct Tape Marketing

Everything You Need To Know About Marketing Channels In 5 Minutes Or Less written by Guest Post read more at Duct Tape Marketing. In this article, you’ll discover everything you need to know about marketing channels. First, let’s take a look at the most popular marketing channels.

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

Your primary owned channel is your website, mobile or desktop. Your primary rented channels, at the moment, are your social existences. If you want to win on the web, you have to do both Own and Rent really well. And all standard metrics in any decent web analytics tool.

Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

Most of the Yellow Page publishers now include online listings along with the print version, which can also serve to enhance a business’s web presence and SEO efforts. We write often about marketing strategies and tactics for small business and startups.

Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Multiscreen Web Design”. Previously, Ari launched WebMD’s mobile web business and grew it to 23+ million monthly unique visitors.

How To Build a Web Startup – Lean LaunchPad Edition

Steve Blank

One of the problems they run into is building a web site. and Balsamiq and throwing together a web site. But for the rest of us mortals whose eyes glaze over at the buzzwords, the questions are, “How do I get my great idea on the web? What are the steps in building a web site?” ” My first attempt at helping my students answer these questions was by putting together the Startup Tools Page - a compilation of available web development tools.

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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Don't open Google Analytics or Yahoo Web Analytics yet! Do I discover a brand channel by the company (to create a deeper connection with customers)?

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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

From step five on you were likely already delivering some multi-channel value for your company. Now in step eight , we really kick things up multiple notches when it comes to creating a truly fantastic multi-channel (or the flavor of the month, omni-channel) execution engine.

7 Web Form Optimization Insights from Testing Hundreds of Forms

ConversionXL

Despite the impact a well-optimized form can have on the bottom line, most marketers still use “paper forms on the web” (web forms that look like forms you’d fill out on paper). Besides asking for more information, little has changed in the way that they approach web forms.

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Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Multiscreen Web Design”. Previously, Ari launched WebMD’s mobile web business and grew it to 23+ million monthly unique visitors.

Why Content Personalization Is Not Web Personalization (and What to Do About It)

ConversionXL

What Is Web Personalization? For example, you could be dealing with different channels (“on-site”, “in-app”, “mobile web”, etc.). Personalization for mobile sites, web applications and mobile apps is trailing behind, relatively uncharted.

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Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. how can you figure out which acquisition channel is more important?

Bye, Bye Waterfall: 5 Steps to Implement Responsive Web Design

www.readwriteweb.com

Channels. Bye, Bye Waterfall: 5 Steps to Implement Responsive Web Design. Congratulations, you’ve finally convinced the powers that be that your next Web-design project needs to be responsive. How to Implement Responsive Web Design. Responsive Web Design.

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Problem, Revenue, Channel: The 3 Critical Startup Questions

Kevin Dewalt

For Web and Mobile startups, first answer 3 critical questions about your business: (1) What Problem am I solving, (2) How will I make Revenue, and (3) do Channels exist to acquire customers? Problem, Revenue, Channel: these are the 3 biggest risks to your startup. . Channel.

Tweet, telephone, or text? A beginner’s guide to omni-channel engagement

The Next Web

One of the biggest problems facing brands since personal technology decided to up its game during the last decade has been maintaining uniformity across channels of communication, prompting CRM specialists to develop omni-channel technology.

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The post will end with a Web Analytics Measurement Framework. " Or: "What are you hoping to accomplish for your business by being on the web?"

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis

Occam's Razor

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1.

Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!

Occam's Razor

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Web Analytics 2.0. This blog post is about web analytics 2.0. As defined in my second book Web Analytics 2.0 The Best Web Analytics 2.0

11 Trends in Web Logo Design

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Web Design Web Development Now Trending : Sony Retires the Cassette Walkman After 30 Years September 28, 2010 Jolie ODell View Comments 11 Trends in Web Logo Design: The Good, the Bad and the Overused email share email share Do you like this story? Designing and critiquing logos for web-based companies and startups is a pursuit of endless fascination for many of us.

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11 Trends in Web Logo Design

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Web Design Web Development Now Trending : Sony Retires the Cassette Walkman After 30 Years September 28, 2010 Jolie ODell View Comments 11 Trends in Web Logo Design: The Good, the Bad and the Overused email share email share Do you like this story? Designing and critiquing logos for web-based companies and startups is a pursuit of endless fascination for many of us.

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Beginner's Guide To Web Data Analysis: Ten Steps To Love & Success

Occam's Razor

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? In your web analytics tool this is a standard report.

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3 Most Important Mobile Marketing Channels

Inc Startups

Whether you have a mobile app or a mobile website, these channels can help your target audience find your mobile presence. As with any new tech platform, organizations need to understand how to participate in and be found via mobile channels.

Your Web Metrics: Super Lame or Super Awesome?

Occam's Razor

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Perhaps your client did not provide you with the all important Web Analytics Measurement Model. The sub-title of Web Analytics 2.0

7 Web Tools Every Start-Up Needs

Inc Startups

Best part: The service works through multiple channels like Facebook, Twitter, and on mobile devices. Shopify is one of the best e-commerce options and integrates with many other Web services.

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Web Analytics Analysis: How to Find Problem Areas & A/B Test Ideas

ConversionXL

Web analytics analysis is a big part of that. Why Web Analytics Analysis Is Important. Web analytics analysis is a key part of the ResearchXL model. Before you can properly complete your web analytics analysis, you should have a list of questions that need answers.

The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR.

Native App vs. Web App: Which Is Better for Mobile Commerce?

mashable.com

Sourcebits offers design and development services for iOS, Android, Mobile and Web platforms. Marketing firm Performics reported that 49% of “heavy mobile web users&# have made a purchase using a mobile device. ); // Welcome to Mashable!

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Google Analytics Visits Metric: Change. Implications. Opportunities.

Occam's Razor

Some of you know that I am the co-Founder of Market Motive, and also lead the Web Analytics Master Certification course (which is one of eight courses in Internet Marketing certification ). The course is a structured program that teaches the gamut of web analytics.

Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. Being book smart is good.

A brief and not-so-kind history of web advertising

The Equity Kicker

You could chart the history of web advertising like this (quotes from Adrian Saunders/beaconreader.com ): Display ads from Yahoo and AOL: “Incredible returns! Ultimately the important question is: is web advertising moving forward?

Web Analytics Scorecards--a CMO's Best Friend

Inc Startups

Content creation is what drives most inbound marketing channels so be sure to track growth and quality metrics related to created content such as blog posts, webinar presentations, and all earned and owned media.