How to pivot away $34m: Israel’s Xeround shuts it doors with a lesson
The Next Web
MAY 12, 2013
Massive amounts of time, money and resources were being poured into customer demos and trials, only to find out, that at the end of the day, decisions were being made based on political considerations or the like, and had nothing to do with who can actually provide the best solution for the company. Sales cycles were long and unpredictable.
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