Are You Building Your Business With a Crock-pot or a Microwave?
Duct Tape Marketing
SEPTEMBER 5, 2014
If the sales cycle that you are engaged with is shorter, and the prospect is self-educated, you have to have an extremely clear point of differentiation that is in-your-face obvious (and can be seen on a mobile phone). You have a shorter window of time, space and energy to show why you are different than you have ever had before.
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