What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. This is the most comprehensive guide online to creating a strong brand identity for your business or organization in 2019.

Are You Building Your Business With a Crock-pot or a Microwave?

Duct Tape Marketing

If the sales cycle that you are engaged with is shorter, and the prospect is self-educated, you have to have an extremely clear point of differentiation that is in-your-face obvious (and can be seen on a mobile phone). Are You Building Your Business With a Crock-pot or a Microwave?