Know the competition and key decision maker before your next pitch

Taffy Williams

Planning a business and developing a sales pitch for customers, partners, or investors is part of the startup effort. Company : “How can we partner to advance the technology?” This includes a differentiation of your technology from that of the competition.

A Diamond in the Rough: Reinventing a Sleepy Mortgage Company

Inc Startups

Doman, a Cleveland mortgage title executive, started kicking the tires of sleepy mortgage processing company called Accurate Group, in Charlotte, North Carolina in 2008. Its two managing partners, Brendan Anderson and Jeffrey Kadlic, were always looking for diamonds in the rough.

Are You Building Your Business With a Crock-pot or a Microwave?

Duct Tape Marketing

If the sales cycle that you are engaged with is shorter, and the prospect is self-educated, you have to have an extremely clear point of differentiation that is in-your-face obvious (and can be seen on a mobile phone). Are You Building Your Business With a Crock-pot or a Microwave?