Charlotte Differentiation Partner Sales 
Duct Tape Marketing
SEPTEMBER 5, 2014
If you’ve been in business for about 10 years or more, think back – what was your sales cycle before the search engine ruled the world? I am willing to guess that if you said your sales cycle used to be 6 months, and you really look at the time from engagement to close today, it probably is 6 to 8 weeks now.
crowdSPRING Blog
DECEMBER 13, 2018
Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. According to a study examining the effect of color on sales, 92.6% Lee Fredericksen, Managing Partner at Hinge Marketing explains : A brand promise is an extension of a company’s positioning.
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