What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)
crowdSPRING Blog
DECEMBER 13, 2018
Here, the “public” includes your customers, prospects, your employees, vendors, and others who connect in any way with your brand. Remember that you should evaluate both internal (your employees) and external (everyone else) perceptions of your brand. This isn’t an issue you can afford to ignore.
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