What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)
crowdSPRING Blog
DECEMBER 13, 2018
It directly affects your ability to sell, to fundraise, to hire the best employees, and to grow. If your brand tries to be too many things at once, the message becomes scattered and the brand grows diluted. You’ll hire new people, your teams will grow and change, and everyone will need to know the ‘rules for your brand’.
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