What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)
crowdSPRING Blog
DECEMBER 13, 2018
A brand identity is the most effective way any organization (startups, small businesses, agencies, nonprofits, or others) can gain a competitive edge in an increasingly crowded marketplace. If your brand tries to be too many things at once, the message becomes scattered and the brand grows diluted. A brand is more than logo design.
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