article thumbnail

Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right

crowdSPRING Blog

Lee Fredericksen, Managing Partner at Hinge Marketing explains : A brand promise is an extension of a company’s positioning. Divine’s chocolate is farmed by the Kuapa Kokoo cooperative in Ghana. Charlotte’s Web: Brand Perception. The Stanley brothers – founders of Charlotte’s Web – know this well.

article thumbnail

Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right

crowdSPRING Blog

Lee Fredericksen, Managing Partner at Hinge Marketing explains : A brand promise is an extension of a company’s positioning. Divine’s chocolate is farmed by the Kuapa Kokoo cooperative in Ghana. Charlotte’s Web: Brand Perception. The Stanley brothers – founders of Charlotte’s Web – know this well.

article thumbnail

What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Lee Fredericksen, Managing Partner at Hinge Marketing explains : A brand promise is an extension of a company’s positioning. ” Divine’s chocolate is farmed by the Kuapa Kokoo cooperative in Ghana. Charlotte’s Web: Brand Perception. Image courtesy of Charlotte’s Web Hemp.

Marketing 162