Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right
crowdSPRING Blog
JULY 19, 2018
Lee Fredericksen, Managing Partner at Hinge Marketing explains : A brand promise is an extension of a company’s positioning. Divine’s chocolate is farmed by the Kuapa Kokoo cooperative in Ghana. Charlotte’s Web: Brand Perception. The Stanley brothers – founders of Charlotte’s Web – know this well.
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