article thumbnail

10 Entrepreneurs Explain How They Leverage Networking in Business

Hearpreneur

Photo Credit: Charlotte Ang. Most of our sales come from warm leads through word of mouth. Thanks to Charlotte Ang, Fixwerks ! #3- 5- Grow our brand and lead generation. Rather than seeing these agencies as competitors, I see them as opportunities to grow our brand and lead generation.

article thumbnail

Are You Building Your Business With a Crock-pot or a Microwave?

Duct Tape Marketing

Dan Kraus is the founder and president of the Leading Results marketing agency and a Master Duct Tape Marketing consultant. Based in Charlotte, NC, Leading Results has worked with Duct Tape Marketing for five years and is a Gold Certified Hubspot partner.

article thumbnail

The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value

Duct Tape Marketing

After talking, we determined we needed to acquire a job/customer for $35 if the emergency clog removal was all they sold–a very challenging number to achieve in a market as big and competitive as Charlotte. So we talked about the lifetime value of a customer.