MANAGING DIRECTOR OF TECHSTARS AUSTIN
AMOS SCHWARTZFARB REVEALS DETAILS ON
SEPT. 4 LAUNCH EVENT FOR NEW BOOK
‘SELL MORE FASTER’
(AUSTIN, TEXAS — Aug. 30, 2019; source: Juice Consulting) — Austin-based author, tech investor and Managing Director of Techstars Austin Amos Schwartzfarb reveals details for the launch event for his new book “Sell More Faster: The Ultimate Sales Playbook for Start-Ups,” published by Wiley. The book comes out next Wednesday, Sept. 4, 2019 with a launch party at Capital Factory — Voltron Room (701 Brazos, Austin, Texas 78701) that same day. At the event, there will be an interactive panel moderated by Trevor Boehm, Techstars Program Director and lead writer of “Get Backed,” a best-selling book on fundraising. Joining Schwartzfarb on the panel will be Kurt Rathmann, CPA (CEO of Scalefactor), Rob Taylor (CEO of Convey) and Monica Landers (CEO of Storyfit). The panel will take questions and give stories and advice on startup sales from their vast wealth of experience in the entrepreneurial world. There will also be an open bar, appetizers and sweet treats courtesy of Austin Beerworks, Deep Eddy, Fluff Meringues & More, Glace Cakes, Gratzi Wine and Waterloo Sparkling Water.
Free and open to the public, the launch event starts at 5:30 p.m. with a cocktail reception; opening remarks will take place at 6 p.m. and the panel will begin at 6:15 p.m. The event will conclude with a book signing at 7 p.m. To RSVP to the launch party, see here. To pre-order “Sell More Faster,” see here. The digital version of “Sell More Faster” is also up for pre-order, which can be found here.
Also on Sept. 4, Schwartzarb will conduct a live Ask Me Anything (AMA) through CrowdCast, at 10 a.m. MT / 11 a.m. CT / 12 p.m. ET. To register for this session, see here.
Schwartzfarb describes “Sell More Faster” as the indispensable guide for entrepreneurs seeking product-market fit, building their sales team, developing a growth strategy and chasing accelerated, repeatable selling success.
“I didn’t set out to write a book but as we looked around the market for an operational playbook for sales, we couldn’t find one, so I tapped into my 20 years of sales experience and my network so that we could create a valuable resource for founders everywhere,” said Schwartzfarb.
“Sell More Faster” is the only practical playbook that details how startups can build and scale their sales organization from day one, including lessons on product-market direction and product-market fit, building a diverse sales team, testing sales theories and models for scaling, developing ongoing relationships with customers and more. Schwartzfarb set out to create a guide for anyone interested in starting, growing or leading a modern startup so that they can hit the ground running with a solid plan and foundation with agile and effective sales teams, so that they can avoid and manage the hazards all startups face.
Schwartzfarb introduces readers to the “W3 Method” as an overall framework that businesses should take, built around three crucial questions: Who are you selling to? What are they buying? Why do they buy? Schwartzfarb argues that these basic questions are often overlooked, yet are critical to building any successful sales organization. The W3 Method equips startups with the tools to articulate their strategy with their team, company, investors and customers.
“Early stage sales and product-market fit are topics that I love talking about,” said Schwartzfarb. “I’ve spent my entire career helping to build early stage companies and I feel very fortunate to share my experience with founders everywhere.”
The book is also a collaboration with Techstars, the startup accelerator with locations all over the world. As part of the Techstars library, “Sell More Faster” contains aggregated knowledge from Techstars leaders, instilling lessons learned from the accelerator’s experience with years of work with startups.
“When I asked David Cohen, Co-CEO of Techstars, for some advice on writing the book he suggested a collaboration utilizing the experience of the 1900 companies in the program’s global portfolio — we could bring all of these lessons learned by the startups we invest in to a wider audience,” said Schwartzfarb. “Of course I jumped at the opportunity to collaborate so we can help founders everywhere.”
Amos Schwartzfarb will be going on tour across the country this fall to talk about the book. Attendees will be treated to an hour-long workshop aimed to give founders the tools to figure out their W3 and set them on a path towards product-market direction. The workshop comes straight out of Chapter 1 of the playbook and comes with a signed copy of “Sell More Faster.”
See below for Schwartzfarb’s speaking schedule, and see here for more information and to register for specific dates:
Sept. 4: “Sell More Faster” Launch Party — Austin, TX — RSVP here
Sept. 5: Dallas, TX — RSVP here
Sept. 6: Houston, TX — RSVP here
Sept. 10: Silicon Valley Bank — New York City, NY
Sept. 10: Techstars New York — New York City, NY — RSVP here
Sept. 11: Startup Week — Washington D.C.
Sept. 18: Startup Week — Denver, CO — RSVP here
Sept. 23: Raleigh, NC
Sept. 24: Charlotte, NC — RSVP here
Oct. 8: San Francisco, CA
Oct. 9: Silicon Valley, CA
Oct. 16: Los Angeles, CA
Oct. 17: Los Angeles, CA
Oct. 23: Chicago, IL — RSVP here
Nov. 12: Capital Factory — Austin, TX
Nov. 12: Products that Count — Austin, TX
ABOUT AMOS SCHWARTZFARB:
At a young age, Amos Schwartzfarb started seeking adventure and pushing limits. A love with rock climbing brought him to Northern California in 1993, where he eventually took a job packing boxes for Shoreline Mountain Project. There, Amos helped turn an old-school mail-order business into one of the first e-commerce companies, which launched his career in the startup world. After Shoreline, Amos went on to six other startups including HotJobs.com, Work.com, Business.com, mySpoonful, Blacklocus and Joust, where he was tasked with figuring out product market fit, early sales and building sales organizations. In 2015, Schwartzfarb moved over to the investor side as Managing Director of Techstars in Austin, leading the accelerator and its startups into new heights of innovation and success. Find Amos Schwartzfarb on Twitter and LinkedIn.
ABOUT TECHSTARS:
The Techstars Worldwide Network helps entrepreneurs succeed. Entrepreneurs make connections with other entrepreneurs, mentors, corporate partners, and investors who will help their company succeed. Large companies make connections with the best startups to future-proof their business. City governments connect with local entrepreneurs, corporations, and community leaders to grow and sustain a vibrant startup economy. Investors connect with Techstars to gain access to quality deal flow. Techstars enables entrepreneurs, large companies, and city governments to access proven resources to innovate faster and accelerate their business success. Techstars proven programs include Techstars Startup Weekend, Techstars Startup Week, Techstars Mentorship-Driven Accelerators, and more. For more information, see www.techstars.com.
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MEDIA NOTE:
For general press inquiries on Amos Schwartzfarb or “Sell More Faster,” please contact the team at Juice Consulting:
Heather Wagner Reed
713 208 3891
heather@juiceconsulting.com
Tyler Ostby
