Remove Charlotte Remove Partner Remove Sales Cycle Remove Technology
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Are You Building Your Business With a Crock-pot or a Microwave?

Duct Tape Marketing

We work with a lot of technology re-sellers/dealers/vars and they sell complex and expensive software, which performs critical functions for mid sized and smaller large businesses. If you’ve been in business for about 10 years or more, think back – what was your sales cycle before the search engine ruled the world?

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How to pivot away $34m: Israel’s Xeround shuts it doors with a lesson

The Next Web

Xeround then looked to branch out, seeking to partner directly with other media companies within Israel, and AT&T in the United States. Sales cycles were long and unpredictable. At this point, investors looked to pivot once again, keeping the technology but reconsidering their target market.

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