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When Customers Make You Smarter

Steve Blank

We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. But the big payoff came when their discussions with medical device customers revealed an entirely new way to think about pricing —potentially tripling their revenue. Read the previous sentence again.

Customer 323
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Combining All Your Funnel Data into One Sheet

ConversionXL

The stage where your customers are actively researching for more information; during this stage social proof , and testimonials play an important role. The stage in which a customer makes a purchase. The stage in which your customers develop brand loyalty. Building your custom marketing and sales funnel.

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

Perhaps it's an increase in your conversion rate; Or a higher number of visitors who sign up; Or a greater number of people who share content with one another; Or a lower monthly churn rate for users of your application; Maybe it's even something as simple as getting more people into your restaurant. But they are.

Metrics 156
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Conduct client development interviews. Churn rate was high for a service that many organizations saw as a “nice to have.” It was a tough decision, as we spent a lot of work researching, developing offers, and producing our messaging. 3 ways to find proposition pivot or expansion opportunities. Image source ).

PR 120
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The Superbowl ad test

Startup Lessons Learned

But notice what’s not listed: messages sent per person, churn rates of active users, or activation rate of new user. But notice what’s not listed: messages sent per person, churn rates of active users, or activation rate of new user. It’s side-by-side with a number of other vanity metrics.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

2) Co-Founders are the largest form of dilution (if you’re raising) 3) Everything around LeanStartup / Customer Development 4) Understand the micro economics of your business early. If you’re getting 2% upgrade to paid, but 15% monthly churn, then you need to spend more time on the Pro features to insure the cost benefit is there.