Ben's Blog

FEBRUARY 29, 2012

Just because we missed the intermediate milestones doesn’t mean we won’t hit our product schedule” – In engineering meetings where there is great pressure to ship on time—a customer commitment, a quarter that depends on it, or a competitive imperative—everybody hopes for good news. I’ll bet you can’t.

Technical Review 78

Technical Review Churn Rate Engineer Employee 78

ReadWriteStart

MARCH 3, 2021

Content marketing is also effective because it has a natural synergy with search engine optimization (SEO). Writing great content, optimized for the right keywords, can increase your likelihood of ranking in relevant search engine results. Without new customers, there’s no new revenue, and therefore no engine of growth to tap into.

Early Stage 125

Early Stage PPC Retention Churn Rate 125

ConversionXL

FEBRUARY 3, 2022

After this initial success, Airbnb then reverse-engineered Craiglist forms with a tool that allowed users to repost their listings: By communicating benefits and removing barriers to success, they gave users a reason to get involved.

Retention 113

Retention Marketing Acquisition Channel 113

Steve Blank

DECEMBER 2, 2013

Kent Quirk was director of engineering at Playdom and director of engineering at Linden Labs. And they realized that the use of the Tidepool software could reduce the device companies’ customer churn rate by at least 1%. A Five-sided Market. Read the previous sentence again.

Customer 323

Customer Churn Rate Customer Development Lean 323

Hearpreneur

DECEMBER 10, 2019

We look to enhance PCX’s training program, audit and improve engineering processes, and integrate customer feedback to provide more complete solutions for PCX clients. While it cannot be completely eliminated, churn can be decreased by using tactics such as improved activation, better onboarding, improved marketing and other methods.

Entrepreneur 126

Entrepreneur Security SEO Community 126

Duct Tape Marketing

JUNE 7, 2023

We've moved from trying to make call centers a cost center to make it more of a revenue generation engine, right? We looked at net promoter scores, CSAT scores, attrition rates, right? Best places to work, you know, Glassdoor ratings, great place to work ratings, like whatever it was, right? Growth rates, churn rates.

Employee 75

Employee Technical Review Advisory Board Sales 75

Hearpreneur

DECEMBER 8, 2019

We look to enhance PCX’s training program, audit and improve engineering processes, and integrate customer feedback to provide more complete solutions for PCX clients. While it cannot be completely eliminated, churn can be decreased by using tactics such as improved activation, better onboarding, improved marketing and other methods.

Entrepreneur 62

Entrepreneur Security SEO Community 62

SVPG

APRIL 6, 2015

Quite a few of you wrote to me and said this was a hot topic at your company, and several asked about the same basic topic, but less from an engineering perspective and more from a product and design perspective. Reducing the churn rate can definitely be a hard problem, and there are likely any number of ways to approach fixing this.

Churn Rate 60

Churn Rate Leadership Design Mobile 60

ConversionXL

FEBRUARY 7, 2014

What Are The Mechanics Of A Business Growth Engine? Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . “On SaaS, target churn rate should be around 2% monthly churn. Not interested in audio or video? image source.

Software 93

Software Churn Rate eCommerce Flash 93

Seeing Both Sides

OCTOBER 24, 2015

Since I see a few common patterns of mistakes, I thought I'd add to the LTV literature and point out the top three reasons many investors roll their eyes when they see entrepreneurs present inflated, poorly constructed LTVs: 1) Your churn rate is understated. A monthly churn rate of 1%? But you are not mature.

Churn Rate 20

Churn Rate Early Stage Revenue Metrics 20

Cracking the Code

DECEMBER 11, 2015

You can read the full story here ) #8 Engine Developing a scalable sales and marketing engine is a key element of success for SaaS companies. It’s very important to explain in detail how this engine is designed and how you can scale while maintaining quality and productivity. These teams are typically run on monthly quotas.

San Francisco 48

San Francisco Churn Rate Silicon Valley Engineer 48

ReadWriteStart

AUGUST 26, 2022

You need to know all the people I’ve hired or the people I’m about to hire, whether up and down the stack, people in the engineering team, people on the C-suite management team, and what we expect from them. The churn rate increased, and then the stock plummeted by 70 percent. David Zhang.

Partner 132

Partner Cofounder Retention Acquisition 132

Version One Ventures

APRIL 27, 2016

We all understand the high costs of recruiting, onboarding, and knowledge transfer associated with high employee churn rates. Case 3: Bringing in the specialist who loves the science more than the engineering. So, what’s the implication for founders and hiring managers? that are founded on hardcore mathematics and science.

Hiring 60

Hiring Artificial Inteligence Churn Rate Matching 60

ConversionXL

NOVEMBER 17, 2022

The company once had the market’s highest churn rate and lowest Net Promoter Score (NPS). By switching from manual analysis data to predictive analytics, Sprint could quickly analyze user behavior to spot customers at risk of churn and identify retention offers. Research keywords from multiple search engines (e.g.,

Analytics 106

Analytics Metrics Channel Campaign 106

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. Churn rates are another metric that can get harder with scale.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Up and Running

AUGUST 21, 2014

If you’re in a really crowded area, let’s pretend one of you is selling flowers and competing in the online flower market, it’s going to be really hard to rank in search engines. If you look at something like Constant Contact with a 2% churn rate, their customers are going to stick around something around 36 months.

Metrics 84

Metrics Startup Churn Rate Forecast 84

ConversionXL

NOVEMBER 22, 2022

new customer aquisition, conversion rate, and churn rate ). For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track. Traffic from non-paid results on search engines. Traffic from paid search ads on search engines.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

AUGUST 21, 2014

In other words, growth slows, becomes stagnate or worse, churn is so bad, you’re losing more customers than you are gaining every month. That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. churn rate meant the company’s growth was unsustainable.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

FEBRUARY 1, 2018

The problem, though, is as your company grows, so, too, does your churn rate. With negative cash flow, you need more customer revenue to replace that which is churned. If you can do that, you can rest in the knowledge you have a predictable and repeatable marketing engine for years to come. Growth is good, of course.

Marketing 97

Marketing Campaign Software Review Email 97

David Teten

DECEMBER 3, 2019

Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores. ff Venture Capital hired two full-time engineers to build out Totem.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Lessons Learned

MARCH 21, 2013

If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. Here's what they have to say about churn rates in SaaS businesses: The best SaaS sites or applications usually have churn ranging from 1.5% to 3% a month.

Analytics 167

Analytics Lean Metrics Churn Rate 167

SVPG

MARCH 10, 2014

Such as the lifetime value of a customer, or the customer churn rate, or the customer acquisition costs across all sources. So maybe you instrument your engine to be able to report this data usage and then you can try to correlate. Most analytics are snapshots in time, such as what happened yesterday.

Analytics 63

Analytics Churn Rate Aggregator Acquisition 63

maplebutter.com

JANUARY 8, 2013

If you’re looking for a designer, engineer, or biz marketing guy – go to meetups / conferences that those people would go to. With that live, you’ll be able to show other smart engineers and advisors that you’re willing to take some risk and build something. A+ engineering talent. How can I lower my apps churn rate?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Startup Lessons Learned

SEPTEMBER 13, 2010

But notice what’s not listed: messages sent per person, churn rates of active users, or activation rate of new user. But notice what’s not listed: messages sent per person, churn rates of active users, or activation rate of new user. It’s side-by-side with a number of other vanity metrics.

San Francisco 154

San Francisco Metrics Lean PR 154

Cracking the Code

OCTOBER 10, 2008

This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period. Yet many B2B companies don’t have a clue. 4:31 PM.

Software Review 48

Software Review North America Europe Metrics 48

Up and Running

MARCH 11, 2015

It’s rare that investors will invest in a company that’s all engineers, or all creative. That’s going to help you put your financials together, and it’s also going to help because everybody loses customers, so in your model you have to be able to say what the retention rate is of that customer as well, and the churn rate.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

andrewchenblog.com

JANUARY 28, 2010

Understanding your engine of adoption User retention Of course, it’s not enough to just acquire paying users, you need to retain them. If you have a super high churn rate, then at best you’ll be stuck at a revenue treadmill (doing lots of work but flat revenue and no profitability).

CPA 51

CPA Retention Viral Acquisition 51

ConversionXL

OCTOBER 30, 2021

In digital marketing, this will most likely be through search engines and social media. Measure the retention value of your customers by looking at: Churn rate: The number of customers that stop paying in a given period (e.g., If you had 200 subscribers and lost 10 in the last year, your churn rate is 5%).

Customer 140

Customer Marketing Social Media CPA 140