article thumbnail

How to Write a Business Plan for a SaaS Company

Up and Running

Because of this, it’s critical to create a plan that includes a solid financial forecast. Who your target audience is Your sales and profitability projections Who you are and why you’re qualified to build this business How much money you’re raising (if you’re seeking investment). Make this into a story and engage your audience.

article thumbnail

How to Build a Successful Subscription Business Model

Up and Running

No matter your business model, you should be forecasting sales, expenses, and cash flow. You have strict tiers of service, obvious introductory offerings to track, and can project growth based on sign-ups, churn rate, and the length of the subscription. This is often the most difficult part of acquiring customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Complete Guide to Forecasting Sales for Your Monthly Subscription Business

Up and Running

If your business is building a subscription service, creating a reliable sales forecast is a critical step to understanding how your business will grow and what the key drivers of revenue growth will be. Up next, I will walk you through the critical components of a subscription forecast, and show you exactly how to build your own.

article thumbnail

Critical Key Performance Indicators (KPIs) for Founders

Up and Running

Think of them like this: If you have a critical sales milestone your company needs to meet by the end of the year, KPIs should deliver incremental evidence that you’re either headed in the right direction, or you’re not. . Customer churn rate: shows the percentage of customers lost in a given period (e.g., Sales KPIs.

Founder 71
article thumbnail

Why you should never have a data room — the most counter-intuitive fund-raising advice you’ll ever…

Both Sides of the Table

If a VC meets with 40 eCommerce companies and has the data room on all of them (downloaded on to his or her system) then when they DO finally dig in on an investment opportunity they can compare information such as CACs, LTVs, churn rates, margins, etc. For starters you have to realize that fund-raising is a sales process.

Cap Table 336
article thumbnail

Combining All Your Funnel Data into One Sheet

ConversionXL

Like many young SaaS startups, we had no shortage of marketing and sales data, but it wasn’t easy to comprehend. This arrangement made it challenging to give a quick answer to basic questions on user conversions or to comment on traffic rates and MRR. Building your custom marketing and sales funnel. Defining your funnel.

article thumbnail

9 Things That Take a Pitch From Good to Great

Up and Running

As the CEO of your own company, you will be expected to be the lead sales person, so show the investors that you know how to sell them on your own company. What’s more compelling than big talk is to show exactly how you will reach those millions—what information about your company do you have that’s made you forecast those kinds of sales ?