ConversionXL

MARCH 17, 2021

Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. Companies experience a high churn rate because of bad product adoption. Let’s dive in. Common B2B marketing challenges.

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

FEBRUARY 3, 2022

GrowthHackers founder and former Head of Growth at Dropbox, Sean Ellis , coined the term: “A growth hacker is a person whose true north is growth. In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1.

Retention 113

Retention Marketing Acquisition Channel 113

Both Sides of the Table

APRIL 26, 2016

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. The reason one would accept losses is when they are investments in fueling faster growth.

Metrics 150

Metrics Cost Acquisition Startup 150

ReadWriteStart

MAY 24, 2018

Eighteen months later, I’m keynoting at conferences and serving clients in London, Sydney, Singapore, Los Angeles, Lisbon, Vancouver, and 50 other cities,” says Logan Young, the co-founder of BlitzMetrics, a Facebook dashboard and advertising company. Young and Yu realized quickly that a high churn rate plagues the digital marketing space. “A

Technical Review 115

Technical Review Technology Louisville Los Angeles 115

Transformify

DECEMBER 22, 2019

I’ve seen lots of startup founders making the same mistake – spending all the funding they have on headcount and expensive and inefficient marketing campaigns. Initially, lots of potential clients may be interested to try out the product because it’s new and the flow of new users may mask the high churn rate.

Affiliate 91

Affiliate Revenue Churn Rate Programming 91

Both Sides of the Table

APRIL 21, 2020

We discussed why in Q4 you will see large renegotiations of SaaS contracts and increased churn rates. Biggest Advice I Give to Portfolio Founders? Paying close attention to the psychology of founders. In short, many founders have “naive optimism,” which is to say “they don’t know what they don’t know.”

Marketing 263

Marketing Valuation Churn Rate Balance Sheet 263

Duct Tape Marketing

MAY 25, 2022

Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. He's the founder and CEO of marketing AI Institute, founder of PR 2020 HubSpot's first partner, agency HubSpots and sponsor of this show. Who's the co-founder and CEO of Google deep mind.

Artificial Inteligence 88

Artificial Inteligence Marketing Cofounder SMS 88

Both Sides of the Table

JUNE 6, 2010

I was interviewing the founder of a prominent company of which many of you would have heard. And a properly steered wide set of questions gives you facts you’d never expect. THE ANALYSIS MEETING: I once was doing some due diligence work on an industry. I was honored to be meeting him and I was deferential.

Churn Rate 311

Churn Rate Due Diligence Dividend Conversion 311

Both Sides of the Table

FEBRUARY 15, 2016

When you raise larger rounds there is more “due diligence,” which includes: calling customers, looking at financial metrics, doing cohort analysis (looking for trends like changes in churn rates), evaluating competitor positioning and understanding more of the competency of your executive team.

Burn Rate 150

Burn Rate Cap Table Valuation Software Review 150

The Next Web

FEBRUARY 21, 2015

Nick is the founder and CEO of Delmondo. Conversions, leads and churn rate. He works with brands and startups improving their digital marketing and social media strategy, focusing on branded content. The recent proliferation in new channels (Pinterest, Instagram, YouTube, digital TV, mobile messaging apps) ?and The list goes on.

Churn Rate 60

Churn Rate CPA Hiring Marketing 60

ReadWriteStart

MAY 14, 2012

The best way for startup founders to improve their chance of success is by learning to make better decisions. This is a big-data approach to startup success,” says Startup Compass co-founder and serial entrepreneur Bjoern Lasse Herrmann. But solo founders raise less than half the money that two to three co-founders raise.

Churn Rate 133

Churn Rate Cofounder Startup Acquisition 133

Both Sides of the Table

MAY 21, 2011

Will that be enough or will high churn rates creep in, new toys be introduced into the market, new time sucks pulling user attention away? Will you get the TechCrunch bump, the tier-1 VC anointment, followed by great PR firm support and then the NY Times or WSJ story that follows? This year’s Tamagotchi?

Churn Rate 309

Churn Rate IPO Open Source PR 309

Both Sides of the Table

MAY 19, 2018

If a VC meets with 40 eCommerce companies and has the data room on all of them (downloaded on to his or her system) then when they DO finally dig in on an investment opportunity they can compare information such as CACs, LTVs, churn rates, margins, etc. against a broad range of similar companies.

Cap Table 336

Cap Table Due Diligence Forecast Churn Rate 336

Lightspeed Venture Partners

NOVEMBER 19, 2012

The two founders are attorneys in Mobile, Alabama, who found themselves wearing the same ties over and over again, and wanted to find a way to expand their wardrobe. They are seeing an 85% monthly renewal rate. The founders did not have many good answers about how they would grow the subscriber base. He was pretty impressive.

Pre-Money Valuation 161

Pre-Money Valuation Alabama Valuation Churn Rate 161

Version One Ventures

SEPTEMBER 28, 2015

A few months ago, we wrote about the data we focus on to evaluate marketplaces and later shared a marketplace KPI dashboard that we created to guide founders on the important metrics they should track. We hope this tool helps founders manage their business and preempts those due diligence questions that arise during a fundraise.

Metrics 60

Metrics Churn Rate Due Diligence Social Network 60

Both Sides of the Table

AUGUST 20, 2015

It forces the founder to spend time in front of customers. But if you don’t – now you have many cynical VCs lining up critiquing your CAC/LTV ratios, your churn rates, your poor performing cohorts. Founders who took mega bucks off the table already may not want to stick around beyond today’s salad days.

Churn Rate 150

Churn Rate Silicon Valley Brazil Valuation 150

ConversionXL

FEBRUARY 7, 2014

Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . “On SaaS, target churn rate should be around 2% monthly churn. The way KISSmetrics does this is by calculating the churn-rate for each level of subscription plan. image source.

Software 93

Software Churn Rate eCommerce Flash 93

YoungUpstarts

AUGUST 24, 2017

by Stefan Pretty, founder of Subbly. More importantly, a subscription business model enables you to manage the cash flow, upgrade your business planning and optimize metrics such as churn rates, the lifetime value of a customer, expansion, and more. It is a bootstrappable model. And a cocktail, of course.

Churn Rate 149

Churn Rate eCommerce Business Model Bootstrapping 149

ReadWriteStart

AUGUST 26, 2022

So, think of the typical two founders with a pitch book in a garage. Instead, that’s the sort of pre-series-A investment where companies or founders have visions of where they think there are underserved market needs, and they’re coming up with something super excited to try to solve that. . We’re a crossover fund.

Partner 132

Partner Cofounder Retention Acquisition 132

Seeing Both Sides

OCTOBER 24, 2015

Since I see a few common patterns of mistakes, I thought I'd add to the LTV literature and point out the top three reasons many investors roll their eyes when they see entrepreneurs present inflated, poorly constructed LTVs: 1) Your churn rate is understated. A monthly churn rate of 1%?

Churn Rate 20

Churn Rate Early Stage Revenue Metrics 20

Version One Ventures

APRIL 27, 2016

The takeaway for founders and hiring managers. So, what’s the implication for founders and hiring managers? We all understand the high costs of recruiting, onboarding, and knowledge transfer associated with high employee churn rates. that are founded on hardcore mathematics and science.

Hiring 60

Hiring Artificial Inteligence Churn Rate Matching 60

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? What should our MRR growth be?

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

OCTOBER 11, 2022

A good retention rate means people continue to choose you over a competitor, deepening customer relationships and reducing churn rate. Customer retention is a metric that measures customer loyalty and how good your business is at keeping customers over time. If you know where you’re underperforming, you can take steps to fix it.

Retention 111

Retention eCommerce Channel Community 111

Software By Rob

JULY 31, 2014

And worse yet, I started to see a trend… Many of the new subscribers I was adding through my tried-and-true marketing efforts were churning out after a few months of use. ” Now we just call it churn. But the more founders I spoke with, the more I realized this was the real problem they were facing.

Churn Rate 78

Churn Rate SEO Revenue Email 78

Occam's Razor

APRIL 8, 2013

Perhaps it's an increase in your conversion rate; Or a higher number of visitors who sign up; Or a greater number of people who share content with one another; Or a lower monthly churn rate for users of your application; Maybe it's even something as simple as getting more people into your restaurant. Why do they do it?

Metrics 156

Metrics Analytics Lean Churn Rate 156

Both Sides of the Table

JULY 27, 2013

What I loved about the founding team from day 1 was that the founders were all people who tried to break into Hollywood and found the system closed. and if you haven’t seen 20 Feet From Stardom , which this founder talks about in his letter to Seth, you must. Your churn rates are too high. Take Maker Studios.

Churn Rate 371

Churn Rate Vesting Viral eCommerce 371

Both Sides of the Table

MAY 7, 2016

The founders and team develop a huge confidence level that appropriately increases risk-taking, output, expansion, deals, revenue, press and everything that is a consequence of initial successes. Another predictable sign of hubris in startups is when the founders start looking for other companies to buy. Your churn rates are too high.

Churn Rate 150

Churn Rate Vesting Dilution Europe 150

Cracking the Code

DECEMBER 11, 2015

how many searches are available on Adwords) and what is the quota attainment and churn rate of the sales people as well as their profile SMB online sales (e.g., Bonus: European founders should spend a week in San Francisco. These teams are typically run on monthly quotas. You get the idea.

San Francisco 48

San Francisco Churn Rate Silicon Valley Engineer 48

Up and Running

AUGUST 21, 2014

Lifetime value will also get there and you increase your lifetime value by decreasing your churn rate, i.e. the rate at which people churn out of your product or service, but decreasing your churn will take months to catch up and show the bottom line and your absolutely want to decrease your churn.

Metrics 84

Metrics Startup Churn Rate Forecast 84

ConversionXL

AUGUST 13, 2019

Here are seven insights on SaaS metrics from successful founders and consultants. . For a SaaS company with a hundred customers, two customers churning isn’t going to move the needle. However, churn compounds. That 2% churn rate that wasn’t a problem at the start? So what should you focus on when?

Metrics 117

Metrics SQL Retention Churn Rate 117

ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Churn rate was high for a service that many organizations saw as a “nice to have.” As a solo-founder at the time, that was huge. Knapp talks about focusing on only the essential activities for shipping new products and testing new ideas.

PR 120

PR B2B Lean Audience 120

Software By Rob

JULY 31, 2014

And worse yet, I started to see a trend… Many of the new subscribers I was adding through my tried-and-true marketing efforts were churning out after a few months of use. ” Now we just call it churn. But the more founders I spoke with, the more I realized this was the real problem they were facing.

Churn Rate 27

Churn Rate SEO Revenue Email 27

David Teten

DECEMBER 3, 2019

Tim Friedman, Founder, PE Stack , said, “If I could offer one piece of advice to today’s managers, it would be to take the time to understand the demands of the modern institutional LP. Russell Rothstein, Founder and CEO, IT Central Station , a product review site, said, “We see VCs on our site very often. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

NOVEMBER 24, 2009

Churn Rate: In my days at DirecTV one of the metrics that the company was obsessed with atleast then and rightly so, was Churn Rate. And remember that history is littered with companies that were growing just fine but they still died a painful death because of Churn Rate.

Social Media 124

Social Media Analytics Metrics Media 124

Duct Tape Marketing

DECEMBER 27, 2012

This churn rate, as it’s called, is comprised of subscribers who unsubscribe, mark your email as spam, change employers (and therefore email addresses), and so on. On top of the 30% churn rate, there is a portion of your list – in many cases a significant portion – who are unemotionally subscribed.

Email 73

Email SMS Software Review Churn Rate 73

Startup Lessons Learned

MARCH 21, 2013

The book has been a year in the making, and authors Ben Yoskovitz and Alistair Croll —themselves successful founders with several exits under their belts—spent much of that time speaking with founders, investors, and analysts to understand a really basic, but seldom-asked, question: What's normal? to 3% a month.

Analytics 167

Analytics Lean Metrics Churn Rate 167

maplebutter.com

JANUARY 8, 2013

Whats is the best way to find a co-founder for your startup? However, one of my co-founders doesn’t seem to be as motivated as the rest of us. As founders invest massive amounts of time into their start-up, how critical is it for them to come out of their “hermit caves” and network? Non of this academic stuff.

Technical Review 44

Technical Review Startup Cofounder Software Review 44