article thumbnail

14 Entrepreneurs Describe The BHAGs (Big Hairy Audacious Goals) For Their Business?

Hearpreneur

4- Reduce churn rate by half. My big hairy audacious goal for my business by the end of this year is to reduce our churn rate by half. As a SaaS company, we have had pretty good success in acquiring new customers for our business using various techniques: organic traffic, paid ads, email marketing, etc.