article thumbnail

Is Your Startup Tracking the Right Metrics?

Up and Running

When you look at SaaS metrics, keeping your CAC low and increasing your ARPU is going to be the fastest way to the hockey stick that SaaS companies are trying to achieve. Lifetime value is how long the average user will stick around and how much revenue will this bring in. If we increase our-. Caroline: Sorry, to interrupt you.

Metrics 84
article thumbnail

Webinar Recap: 14 Tips on How to Pitch and Get Funded

Up and Running

That’s going to help you put your financials together, and it’s also going to help because everybody loses customers, so in your model you have to be able to say what the retention rate is of that customer as well, and the churn rate. Then referral rates and opt-out rates. How many people are going to leave?