article thumbnail

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. I’m guessing much of this was 101 to many readers.

Metrics 150
article thumbnail

Conversion, retention and churn benchmarks

VC Cafe

A high retention rate indicates that customers find the product or service valuable and are likely to continue using it in the future. Churn : The percentage of customers who stop using a product or service after a certain period of time, typically measured over weeks, months, or years. The benchmarks are based on the US market.

Retention 109
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product Design for SaaS Startups: Best Practices and Examples

ReadWriteStart

After all, you’ve put a lot of time, effort, and money into building your product, and you want to ensure that it’s meeting the needs of your users and generating revenue for your company. MRR is a crucial metric for measuring the growth of a SaaS business. ARPA can be used to measure the profitability of a SaaS business.

Design 105
article thumbnail

The 7 Key Metrics Every Business Owner Should Monitor

Up and Running

If you don’t understand your key financial metrics, you have no way of monitoring your business’s health—and you risk mingling assets, incurring penalties for filing taxes late, overlooking expenses, and running into difficulties paying bills and employees, just to mention a few! Each article will give you: A brief definition of the metric.

Metrics 60
article thumbnail

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

article thumbnail

What You Need To Know About The Churn Rate And How To Fight It

YoungUpstarts

There are 3 major metrics that will determine the overall success of a SaaS vendor: Customer Acquisition Cost (CAC). Churn Rate. But many first time SaaS merchants overlook churn or don’t even know what churn is. We will explore the ins and outs of churn and tell you how to fight it. What is churn rate?

article thumbnail

SaaS Growth: The “Triple A” Sprint Framework that Gets Results

ConversionXL

I’ve seen companies apply this same framework and go from $500,000 in annual recurring revenue (ARR) to $1 million ARR in less than 12 months. With access to countless metrics, it’s easy to obsess over email opens or bounce rates. Although these metrics can be tracked, they don’t tell you much. The first “A”: Analyze.

Framework 121