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Common B2B Challenges and How To Solve Them

ConversionXL

Companies experience a high churn rate because of bad product adoption. After analysing our case studies and CRM, we saw that 73% of total revenue came from these two segments. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to.

B2B 150
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Critical Key Performance Indicators (KPIs) for Founders

Up and Running

Customer churn rate: shows the percentage of customers lost in a given period (e.g., Revenue growth rate: measures the month-over-month percentage increase in revenue and is the most common and important metric for startups. Revenue and wins by type: compare revenue and wins among existing and new businesses.

Founder 71
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Deep Dive: Analytics and Security on a Real Ecommerce Platform

The Startup Magazine

Online retailers are increasingly turning to subscription sales models to get a reliable strain of long-term revenue for the business. Visualizations about monthly recurring revenue, profits and loss, cycle analysis, rebill rates and more are updated in real time.

eCommerce 105
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Visualizing the Interactions Between CAC, Churn and LTV

A Smart Bear: Startups and Marketing for Geeks

If you like this, go see his Shockwave Innovations blog ) Anyone that has taken an accounting class or learned basic business financials knows the interaction between key elements of a P&L (revenue, cost, expense) and a balance sheet (assets, liabilities, equity). Basic Concepts The concept of the graphic shown below is very simple.

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Why Metrics Get Worse With Scale

Seeing Both Sides

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. Take growth rate as a simple one. Thus, more mature companies naturally have slower growth rates than younger ones. in 2009 to $11.80

Metrics 20
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Churn rate was high for a service that many organizations saw as a “nice to have.” Choose to expand vertically or horizontally. For ambitious agencies, taking an MVP approach can unlock incredibly lucrative revenue streams. We couldn’t grow to where we wanted to go without increased revenue. Image source ).

PR 120
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9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month. In other words, growth slows, becomes stagnate or worse, churn is so bad, you’re losing more customers than you are gaining every month. Now to the case studies…. The Execution.

Retention 106