article thumbnail

The only 2 ways to build a $100 million business

Version One Ventures

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. High LTV can usually be found in transactional or subscription businesses.

article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Startups need to survive and thrive on a shoestring budget, which is why it’s based on rapid experimentation. Neither would have achieved virality had customers not received something tangible for their efforts. Why do people think growth hacking in marketing is controversial? Growth marketing was born out of necessity.

Retention 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Startup Benchmarks

VC Cafe

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? 500 Startups created a helpful primer on key B2C metrics.

B2C 141
article thumbnail

Getting Your Series A Mojo Back

Both Sides of the Table

This is a very predictable phase of the startup journey and a lot of good can come from it. It’s why sometimes I fear when teams raise too much money too early in a startup because capital can mask underlying problems for a long time. But building a successful startup is hard. Your churn rates are too high.

article thumbnail

Getting Back Your Series A Mojo

Both Sides of the Table

Nobody goes into a startup expecting to fail – we all imagine the next big startup movie is going to be about us. Except that building a successful startup is hard. Your churn rates are too high. It happens to nearly every startup. You have dinner outside at a quarter mile dinner table. Confidence.

article thumbnail

Why Metrics Get Worse With Scale

Seeing Both Sides

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. The topic of scaling startups is one that I enjoy thinking, living and writing about (most recently, Scaling the Chasm ).

Metrics 20
article thumbnail

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

The cycle combines concepts from the world of Lean Startup — which is all about continuous, iterative improvement — with analytics fundamentals. If it's the number of people buying, the metric is conversion rate. If it's the number of invites sent, it's virality. That metric is tied to a KPI. But they are.

Metrics 156