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Conversion, retention and churn benchmarks

VC Cafe

A high retention rate indicates that customers find the product or service valuable and are likely to continue using it in the future. Churn : The percentage of customers who stop using a product or service after a certain period of time, typically measured over weeks, months, or years. The benchmarks are based on the US market.

Retention 109
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. Poorly calculated LTVs can become BVs (bankruptcy values).

Metrics 150
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What I’ve Learned About Venture Funding

Both Sides of the Table

I think I’m at the expert stage of venture capital and I mean in the Wardley sense. But if you don’t – now you have many cynical VCs lining up critiquing your CAC/LTV ratios, your churn rates, your poor performing cohorts. the more money you give a startup the faster they grow.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Private equity and venture capital investors are copying our sisters in the hedge fund world: we’re trying to automate more of our job. . Fund/SPV management services specifically are provided by Assure Services and Proteus Capital. ff Venture Capital hired two full-time engineers to build out Totem.

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5 Key Growth Metrics Every Enterprise Startup Should Track

YoungUpstarts

It’s important to measure and analyze churn both by the number of accounts and the amount of revenue lost, but the best enterprise startups dig even deeper. They’ll segment their customers to analyze churn by category. Enterprise startups should aim for an annual churn rate under 10 percent.

Metrics 189
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Webinar Recap: 14 Tips on How to Pitch and Get Funded

Up and Running

That’s going to help you put your financials together, and it’s also going to help because everybody loses customers, so in your model you have to be able to say what the retention rate is of that customer as well, and the churn rate. Then referral rates and opt-out rates. How many people are going to leave?

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After Ringing the IPO Bell

Seeing Both Sides

Your venture capital investors and many early employees head for the door and you are left holding the bag. Many analysts hammered Constant Contact shortly after the IPO, complaining about churn rates and missing the social marketing window. Gail Goodman is one of the most tenacious, skilled public company CEOs I know.

IPO 39