Version One Ventures
SEPTEMBER 19, 2012
Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. High LTV can usually be found in transactional or subscription businesses.
ConversionXL
FEBRUARY 3, 2022
Neither would have achieved virality had customers not received something tangible for their efforts. In the retention phase, measure these performance metrics: Retention rate vs. churn rate Customer churn Net Promoter Score Email open rates Email click-through rate.
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VC Cafe
NOVEMBER 2, 2019
One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? What should our MRR growth be? Consumer apps and services.
Seeing Both Sides
FEBRUARY 9, 2015
Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. Churn rates are another metric that can get harder with scale.
Both Sides of the Table
MAY 7, 2016
Your churn rates are too high. They qualify every initiative with, “well this didn’t prove viral adoption last time so I don’t expect a silver bullet this time.” But building a successful startup is hard. And back home when you land and come into the office on Monday your staff still knows the truth. Often it doesn’t.
Both Sides of the Table
JULY 27, 2013
Your churn rates are too high. They qualify every initiative with, “well this didn’t prove viral adoption last time so I don’t expect a silver bullet this time.” Except that building a successful startup is hard. Your app isn’t getting enough repeat visitors. It happens to nearly every startup.
Cracking the Code
DECEMBER 11, 2015
For this type of model, I would like to understand how the number of inbounds is scaling with the activities and how much virality there is in the model as the word spreads out in the community SMB door to door sales (e.g., This model relies on grass root marketing of the targeted community, combined with smart online tactics (e.g.,
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