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Burning Platform 110:  Market Engineering, not just Product Engineering

deal architect

For the 110th episode of Burning Platform we host Bruce Cleveland of ForzaGroup Consulting. You may remember Bruce from his influential roles at Siebel, C3.ai ai and Oracle and as an investor at Wildcat Venture Partners. You know I am constantly.

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The Traction Gap Framework: Four Pillars Of Startup Success

YoungUpstarts

by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “ As we continue our exploration of the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing to scale – I will walk you through the principles.

Framework 115
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The Traction Gap Framework: Four Pillars Of Startup Success

YoungUpstarts

by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “ As we continue our exploration of the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing to scale – I will walk you through the principles.

Framework 101
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Traversing No-Man’s Land, The Go-To-Market Phase

YoungUpstarts

by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “. In the first post , we drilled down into the often-overlooked notion of “market-engineering” and why it’s so critical. As you develop your product, you must concurrently invest in market-engineering tasks.

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Entrepreneurs and the Wikipedia Road Map

The Startup Magazine

To capture this search engine gold, the leadership team must first agree this is a priority, create a budget for it, and then adopt a notability strategy. He is a Cleveland native and diehard Browns fan, and lives in Portland, OR. This should be all you need to convince your leadership team that inclusion is advantageous.

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[Interview] Mark C. Perna, Founder And CEO Of TFS, Cleveland, Ohio

YoungUpstarts

This has caused a shortage of qualified workers in critical industries like aviation, healthcare, construction, advanced manufacturing, transportation and logistics, engineering, and others.

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How To Build A Startup That Doesn’t Flop

YoungUpstarts

One foundational principle of the framework is the notion of performing “market-engineering” tasks up front, to ensure you have a reasonable chance of what we call “market-product” fit (without a market, there is no need for your product) before beginning the go-to-market phase. Market-Engineering. So, what is ”market-engineering”?

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