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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

In other tools, it’s completely possible to understand the customer in the context of their digital behavior by going beyond the page tag and into BI or perhaps a Digital Data Distribution Platform (D3P) in the cloud. Isn’t it a bit daft to think of conversion as a series of linear steps that occur during a single visit?

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