5 Popular eCommerce Trends That Might Be Costing You Conversions


What if they were holding back your conversion rate? To help you fix these leaks in your conversions, I’ve listed some eCommerce trends that might be a liability to your website. And probably lost conversions too. And there goes your conversion.

How to Optimize a Site Without a Clear Online Conversion


But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? Of course, some of these can have financial conversions (e.g. The first is, of course, a big problem – and it’s not exclusive to sites without a financial conversion.

Knowing your customer is key to conversion rate optimisation

The Equity Kicker

Conversion rate optimisation is a hot topic these days. Most of these people searching will be improving their conversion rates which will enable them to pay more for traffic and still hit their customer acquisition cost targets, and unless you match them you will find it hard to compete.

How to Optimize Videos for Conversions


But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Shoeline.com improved their conversion rate by 44% for product pages by adding videos. How do you measure conversations?

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How Images Can Boost Your Conversion Rate


Schwan’s (home delivered food service) has one of the highest conversion rates among e-commerce sites , and when you go to their site you can sense that it’s based on their juicy images. Product images in site search window boosts conversions.

53 Ways to Increase Conversion Rate


Somebody asked me the other day, what are all the possible ways one could increase the conversion rate? Here’s a list of 53 ways to increase conversion rate, along with an example for each case of how somebody did it. Adding proof to the home page contributed a lot to the 400% boost in voices.com conversion rate. CityCliq got a 90% increase in conversions after changing their positioning. Waterfilters.net increased their conversion rate by 11% by doing so.

The Ultimate Guide to Increasing Ecommerce Conversion Rates


Here’s how to increase the conversion rate of your ecommerce site. What’s the conversion rate I can be happy with? A good conversion rate to strive for is better than the one you have right now. Charging for shipping is a conversion killer.

5 Characteristics Of High Converting Headlines


I bring this up, because to get “conversions” you must first grab attention. The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers.

How To Get More SEO Value Out of Your Existing Content

Duct Tape Marketing

Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). Even if the tactic doesn’t increase your rankings, it can provide a better user experience, keep readers on your site longer, and most likely improve conversions.

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The Evolution of THE STARTUP WAY Cover

Startup Lessons Learned

Clickthrough was strongest on the red cover with silver in second. We continued testing clickthrough on Facebook, where there wasn’t a discernible difference between the red and blue covers. Guest post by Marcus Gosling, VP of Product, Long-Term Stock Exchange.

How to beat the behemoths

The Equity Kicker

Banner blindness = shitty clickthroughs (now extending to blindness for referral programmes). Great product gets companies heard above the noise and gives them good conversion rates which in turn allow them to out spend competitors on Facebook and Google.

Context Matters! Lessons Learned From YouTube Personalized Recommendations (And Why This Matters For Twitter)

Hunter Walker

” Was tweeting the other day about how Twitter’s “Who to follow” recommendations lacked context and speculated the inclusion of more information might increase conversion.

We’re Running Web 2018 With Web 2008 Dashboards. And That’s a Problem.

Hunter Walker

Back and forth flame wars on Twitter, Facebook and elsewhere register as “engagement” and high clickthrough on “new comment” mobile notifications. As Jack Dorsey said, defining what is a Healthy Conversation.

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4 Cases Where Short Home Pages Outperformed Long Home Pages


Secondary goal is a clickthrough to the Courses page, so people would find a course of interest. Not that just, also 25% more clickthroughs to my blog and 45% more people checked out my services – #winning! Level of cost/commitment associated with conversion.

Why Your Customers Buy More When Value Outweighs Cost


Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. But after testing, The Boston Globe saw conversions decrease by 35%.

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Mobile Magic: Leveraging The Power Of Text Message Marketing


percent clickthrough rate, meaning that people actually read these things and respond to them. percent conversion rate, so people are buying from ads they get on their phone. percent conversion rate. by Jason Hall, CEO of My Local WiFi.

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How to Generate More Sales From Your Email Marketing Campaigns


Because you read this blog, you already know you should be conducting a/b testing on your landing pages and website to increase conversions, but did you know the same principles apply to your emails? HubSpot chart showing best time of day to send email for max clickthrough rate.

19 Things We Can Learn From Numerous Heatmap Tests


They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate. Inserting a good call-to-action or relevant content to the end of the webpage can drive up conversions. Use product photos to boost conversions.

9 Ways to Supercharge Your Email Click-Through Rates


This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. Many marketers find that emails with more than two links get even higher clickthrough rates (CTRs). This will boost your open rates and your conversions.

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9 Ways to Supercharge Your Email Click-Through Rates


This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. Many marketers find that emails with more than two links get even higher clickthrough rates (CTRs). This will boost your open rates and your conversions.

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Top 20 A/B Ecommerce Test Ideas


Although it seems like a small thing, putting your phone number and email address on the top of your site usually boosts conversions. Charging for shipping is a conversion killer. Read my post on how using video increases conversions.

Why In-Game Advertising Sucks

Austin Startup

Dealing with traditional digital advertising formats, where clickthrough is King and attribution his Queen, developers have always had to deal in compromises. In-game advertising sucks. That’s not news, but it bears repeating.

When “Free” Converts (and When It Doesn’t)


And we’ve mentioned in the past, free shipping is something that works more often than not in conversion optimization (though it’s an important operations decision, not just a quick A/B test). Buy Tax Free” increased clickthrough rate by 49.85%.

Useful value proposition examples (and how to create a good one)


If I could give you only one piece of conversion advice , “test your value proposition” would be it. It should join the conversation that is already going on in the customer’s mind. Send the traffic to a corresponding landing page and test conversions too.

Three Hard Truths About A/B Testing


Conversions low? Well run a test and increase your conversions by 12433%! Most split test “fail” in the sense that they won’t result in a lift in conversions (new variations produce either no change or perform poorer). Conversion optimization is a process.

How to Get Traffic That Converts


Your conversion rate is mainly determined by the quality of traffic. The act of conversion was opt-in to their email list. What we can see is that the total traffic does not necessarily correlate with total conversions and has little to do with conversion rate as a percentage.

Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI


Is an average cost of 50 cents per conversion high or low? Not for conversions. Google’s ValueTrack parameters allow you to see which keywords and placements have the highest sales rate, not conversion rate. The keyword has lots of impressions and no conversions.

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16 eCommerce A/B Test Ideas Backed by UX Research


Zappos has videos for almost all of their product, such as this: Read this post on how using video increases conversions. Track the effectiveness of those emails (open, clickthrough and conversion rates). Nothing works all the time on all sites.

How to Use Single Keyword Ad Groups in AdWords


Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. You need to order your Search Terms report by the number of conversions.

5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It


This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. Where Are The Leaks In Your Conversion Funnel? the conversion). That’s your conversion funnel.

The Psychology of SaaS Lead Nurturing: How to Get to “Yes” Faster


By doing this, Dan’s able to boost clickthroughs and engagement while staying on track with his one goal of getting people to watch the video. Here’s another example: An email marketing software could include a quick trick that boosts clickthrough to try right away.

How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

When trying to gauge the ROI of your content, you can’t rely on a single conversion point. Or your content visuals are good, but the copy isn’t engaging enough for them to comment or start a conversation. Pro Tip – Higher clickthroughs are a definite sign of engagement.

Adopting A Data Driven Approach To Increase Website Traffic


Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ?

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How to Build a Strong A/B Testing Plan That Gets Results


It is a method for validating that any new addition or change to your webpage will actually improve it’s conversion rate. A/B testing should be a part of a structured approach for improving your conversion rates. A structured A/B split testing process for better conversion rates.

9 Things to Know About Influencing Purchasing Decisions


Even though social media and internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family. If you want to get people to buy your stuff, you need to understand how people make purchasing decisions.

Finding your One Metric That Matters


Transactional sites are about shopping cart conversion, cart size, and abandonment. There are good studies that show a strong correlation between site performance and conversion rates, so startups ignore this stuff at their peril. Skip to navigation. Skip to main content.

Why Keyword Themes +Modified Broad Match = Winning PPC Strategy


This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term.

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5 Insights from Every Speaker of ConversionXL Live 2016


People hate popups, but they increase conversions. Joanna Wiebe, Jen Havice and Joel Klettke present: Conversion Copywriting Panel. If you have 0-10 conversions, etc. To automate, you need 10,000 conversions per month ( w/ power of 80, you need 5%). Conversion lift.

Making the Most of Your Drip Email Campaign: Content, Length & Frequency


In a face to face networking situation, this would be how you enter the conversation. Then consider what the logical progression of the conversation would be after the offer’s been made. Most people won’t buy anything on the first visit, so you need to capture emails.

How to Start a Fulfillment by Amazon (FBA) Business—and Get it Right

Up and Running

This will increase your clickthrough rate, giving you more chances to make a sale, but it’s also going to increase your relevance to the Amazon search engine spiders, helping you to increase your rankings on the category pages. You’ve figured out the products you want to sell.

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5 Tips To Personalize Your Online Communication Using Automation

Entrepreneurs-Journey.com by Yaro Starak

When I send an email like that, I’ve clearly noticed that my clickthrough rates are SIGNIFICANTLY higher than when I don’t have the personal element in there. The kind of individual that doesn’t need anyone around to have a conversation. One of the great things about blogging is that it has such a strong personal aspect. Most effective (and popular) bloggers are that way because their subscribers are able to identify with their personalities.