The Equity Kicker

APRIL 26, 2016

Conversion rate optimisation is a hot topic these days. Most of these people searching will be improving their conversion rates which will enable them to pay more for traffic and still hit their customer acquisition cost targets, and unless you match them you will find it hard to compete. We’re looking at an arms race here.

Conversion 60

Conversion Customer Clickthrough Audience 60

ConversionXL

FEBRUARY 6, 2013

Content personalization and behavioral targeting are the next 2 big things that are going to give you the conversion lift you want. Monetate has found that across its significant client base when it personalized experiences based on international visitors’ geo-location, it improved conversion rates by as much as 100 percent.

Conversion 112

Conversion Clickthrough India United Kingdom 112

Startup Lessons Learned

JUNE 20, 2017

Clickthrough was strongest on the red cover with silver in second. We continued testing clickthrough on Facebook, where there wasn’t a discernible difference between the red and blue covers. We ran ads targeted toward business readers on Facebook with the four different cover variations shown above.

Clickthrough 159

Clickthrough Startup Lean Design 159

The Equity Kicker

JUNE 29, 2017

Banner blindness = shitty clickthroughs (now extending to blindness for referral programmes). Great product gets companies heard above the noise and gives them good conversion rates which in turn allow them to out spend competitors on Facebook and Google. Competition on paid channels.

Clickthrough 95

Clickthrough Distribution Differentiation Channel 95

ConversionXL

APRIL 29, 2013

In a face to face networking situation, this would be how you enter the conversation. Then consider what the logical progression of the conversation would be after the offer’s been made. In the span of four months, SeoMoz increased conversions by 170% and generated over $1 Million in additional revenue. image credit.

Campaign 130

Campaign Email Framework Clickthrough 130

ConversionXL

MAY 8, 2014

Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. But after testing, The Boston Globe saw conversions decrease by 35%. It worked well for The New York Times , after all. Conclusion.

Clickthrough 100

Clickthrough Cost Tucson Customer 100

ConversionXL

NOVEMBER 22, 2016

But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? Of course, some of these can have financial conversions (e.g. The first is, of course, a big problem – and it’s not exclusive to sites without a financial conversion. It’s a pretty different ballgame. Nonprofits.

Conversion 48

Conversion Metrics Analytics Non-Compete 48

Duct Tape Marketing

JANUARY 28, 2020

Create Conversion Goals in Google Analytics. And that’s where conversion goals come in. In Google Analytics , you’re able to define your conversion goals. Google Analytics allows you to create up to 20 conversion goals for your business. The first step to tracking how your ads perform is defining your goals.

Advertising 95

Advertising Analytics Campaign Clickthrough 95

ConversionXL

MARCH 19, 2012

Even though social media and internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family. According to a relatively old study (2009) by Harris Interactive, the most common methods of gathering information prior to making a purchase are.

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

ConversionXL

AUGUST 7, 2017

This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. Many marketers find that emails with more than two links get even higher clickthrough rates (CTRs). This is where the conversion principle of relevance rings true and becomes super important. Image Source. Segmentation.

Email 95

Email Clickthrough Matching Cofounder 95

ConversionXL

AUGUST 7, 2017

This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. Many marketers find that emails with more than two links get even higher clickthrough rates (CTRs). This is where the conversion principle of relevance rings true and becomes super important. Image Source. Segmentation.

Email 80

Email Clickthrough Matching Cofounder 80

Hunter Walker

MAY 7, 2018

Back and forth flame wars on Twitter, Facebook and elsewhere register as “engagement” and high clickthrough on “new comment” mobile notifications. As Jack Dorsey said, defining what is a Healthy Conversation. I’m hopeful.

Web 62

Web Clickthrough Algorithm Metrics 62

YoungUpstarts

JUNE 11, 2015

percent clickthrough rate, meaning that people actually read these things and respond to them. percent conversion rate, so people are buying from ads they get on their phone. percent conversion rate. Text message marketing gets a 14.06 It also has an 8.22 Email, on the other hand, only has a 6.64 percent CTR and a 1.73

Mobile 100

Mobile Marketing Clickthrough SMS 100

ConversionXL

JULY 8, 2014

I bring this up, because to get “conversions” you must first grab attention. The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers. Use these five characteristics, and I’m very confident that you will improve your conversion rates.

Clickthrough 118

Clickthrough Conversion Lead Generation Audience 118

Duct Tape Marketing

DECEMBER 24, 2019

Understanding metrics on your ad campaigns like the quality score (which measures the relevance of your keywords) and clickthrough rate give you a deeper understanding of how many people are seeing your ads, and whether or not your copy is compelling enough to get viewers to click your link. Try and Buy.

Customer 71

Customer Metrics Retention Clickthrough 71

ConversionXL

FEBRUARY 2, 2012

Somebody asked me the other day, what are all the possible ways one could increase the conversion rate? Here’s a list of 53 ways to increase conversion rate, along with an example for each case of how somebody did it. Adding proof to the home page contributed a lot to the 400% boost in voices.com conversion rate.

Conversion 127

Conversion Clickthrough SMS Software Review 127

ConversionXL

FEBRUARY 16, 2012

If I could give you only one piece of conversion advice , “test your value proposition” would be it. It should join the conversation that is already going on in the customer’s mind. Send the traffic to a corresponding landing page and test conversions too. Such meaningless jargon-propositions are abundant.

Clickthrough 134

Clickthrough Conversion Social Media Sales 134

ConversionXL

APRIL 11, 2016

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. On Ice.com, the conversion rate for shoppers viewing video on product pages increased by 400%, while return rates dropped from 12% to 9%. How do you measure conversations?

Video 48

Video Conversion Mobile Search 48

Austin Startup

MAY 23, 2019

Dealing with traditional digital advertising formats, where clickthrough is King and attribution his Queen, developers have always had to deal in compromises. Why In-Game Advertising Sucks was originally published in Austin Startups on Medium, where people are continuing the conversation by highlighting and responding to this story.

Advertising 48

Advertising Clickthrough Redemption Dilution 48

ConversionXL

FEBRUARY 5, 2013

Your conversion rate is mainly determined by the quality of traffic. The act of conversion was opt-in to their email list. The total traffic and conversion numbers in this “case study” are of course ridiculously low and mostly not statistically significant at all, but serve as an illustrative example. Image credit.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

APRIL 14, 2021

It may be considered pushy or imposing but you can take the time out of your day to reach out to hundreds of leads and, even with low conversion rates, close several sales by the end of the week. If you need a quick shot of leads to meet your KPIs, you’ll be better off with outbound. Conclusion.

Video 141

Video Audience Metrics Analytics 141

ConversionXL

JANUARY 3, 2013

They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate. Inserting a good call-to-action or relevant content to the end of the webpage can drive up conversions. Having a person convey emotion can have a big impact on conversion rates. Use product photos to boost conversions.

Clickthrough 134

Clickthrough Conversion Advertising Stock 134

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Quality Score is one of the most important metrics within your AdWords account as it has a significant impact on the cost per conversion you pay.

PPC 48

PPC Matching Algorithm Clickthrough 48

ConversionXL

OCTOBER 23, 2012

Secondary goal is a clickthrough to the Courses page, so people would find a course of interest. Not that just, also 25% more clickthroughs to my blog and 45% more people checked out my services – #winning! Level of cost/commitment associated with conversion. These were the results: This blew my mind. Why is that.

Clickthrough 128

Clickthrough Software Review B2B Audience 128

ConversionXL

OCTOBER 20, 2015

And we’ve mentioned in the past, free shipping is something that works more often than not in conversion optimization (though it’s an important operations decision, not just a quick A/B test). Buy Tax Free” increased clickthrough rate by 49.85%. Moral of the story: free is in a league of its own. When Free Fails: Part 1.

France 48

France Clickthrough Conversion SEO 48

ConversionXL

MARCH 17, 2016

By doing this, Dan’s able to boost clickthroughs and engagement while staying on track with his one goal of getting people to watch the video. Here’s another example: An email marketing software could include a quick trick that boosts clickthrough to try right away. Enable Micro-Wins. In expert copywriter Ryan Schwartz’s words….

Campaign 90

Campaign Email Clickthrough Audience 90

ConversionXL

OCTOBER 21, 2014

This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. Where Are The Leaks In Your Conversion Funnel? The key to extra-large conversion is tracking your conversion funnel. the conversion).

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

SEPTEMBER 11, 2014

This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. Put simply: Getting clicks from the right audience boosts your conversion rate because you’re driving motivated traffic to what they want.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

NOVEMBER 28, 2011

Schwan’s (home delivered food service) has one of the highest conversion rates among e-commerce sites , and when you go to their site you can sense that it’s based on their juicy images. Product images in site search window boosts conversions. This results in a 15% lift in the overall site search conversion rate.

Conversion 134

Conversion Clickthrough Denmark Stock 134

ConversionXL

MAY 24, 2013

Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well.

Analytics 131

Analytics Mobile Framework Conversion 131

Entrepreneurs-Journey.com by Yaro Starak

OCTOBER 19, 2010

When I send an email like that, I’ve clearly noticed that my clickthrough rates are SIGNIFICANTLY higher than when I don’t have the personal element in there. The kind of individual that doesn’t need anyone around to have a conversation. Tip #2: Reveal Who You Are And What You’ve Done.

Clickthrough 75

Clickthrough Email Vesting Video 75

leananalyticsbook.com

AUGUST 19, 2012

Transactional sites are about shopping cart conversion, cart size, and abandonment. There are good studies that show a strong correlation between site performance and conversion rates, so startups ignore this stuff at their peril. Media is about time on page, pages per visit, and clickthrough rates. I’ll explain.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

SEPTEMBER 15, 2016

Is an average cost of 50 cents per conversion high or low? Not for conversions. Google’s ValueTrack parameters allow you to see which keywords and placements have the highest sales rate, not conversion rate. The keyword has lots of impressions and no conversions. Is a CTR of 20% good or bad? via KlientBoost).

PPC 48

PPC Software Review Campaign Analytics 48

Up and Running

AUGUST 19, 2016

This will increase your clickthrough rate, giving you more chances to make a sale, but it’s also going to increase your relevance to the Amazon search engine spiders, helping you to increase your rankings on the category pages. Your product listings should already be optimized for conversions, if you’ve followed step one close enough.

PPC 60

PPC Campaign Sales Search 60

Hunter Walker

APRIL 16, 2014

.” Was tweeting the other day about how Twitter’s “Who to follow” recommendations lacked context and speculated the inclusion of more information might increase conversion. One that feels particularly relevant was our own launch of recommended videos based on your viewing history.

Clickthrough 92

Clickthrough Algorithm Database Video 92

ConversionXL

SEPTEMBER 24, 2020

In the big picture, “conversion optimization” boils down to getting more of the right people clicking on the things you want them to click. Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Image source ).

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.

Software Review 116

Software Review PPC Analytics Search 116