The Equity Kicker

APRIL 26, 2016

Conversion rate optimisation is a hot topic these days. Most of these people searching will be improving their conversion rates which will enable them to pay more for traffic and still hit their customer acquisition cost targets, and unless you match them you will find it hard to compete. We’re looking at an arms race here.

Conversion 60

Conversion Customer Clickthrough Audience 60

ConversionXL

FEBRUARY 6, 2013

Content personalization and behavioral targeting are the next 2 big things that are going to give you the conversion lift you want. Monetate has found that across its significant client base when it personalized experiences based on international visitors’ geo-location, it improved conversion rates by as much as 100 percent.

Conversion 112

Conversion Clickthrough India United Kingdom 112

Duct Tape Marketing

JANUARY 28, 2020

Create Conversion Goals in Google Analytics. And that’s where conversion goals come in. In Google Analytics , you’re able to define your conversion goals. Google Analytics allows you to create up to 20 conversion goals for your business. The first step to tracking how your ads perform is defining your goals.

Advertising 95

Advertising Analytics Campaign Clickthrough 95

ConversionXL

MAY 8, 2014

This is what happened when three diverse organizations ran experiments to better understand the value of what they offered their customers and how their customers perceived that value: The Heritage Foundation increased click-through rates on its emails by 20% and donation size by 14.66%. million in incremental revenue.

Clickthrough 100

Clickthrough Cost Tucson Customer 100

ConversionXL

MARCH 19, 2012

Even though social media and internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family. The report found email and search advertising were much more effective vehicles for turning browsers into buyers.

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

YoungUpstarts

JUNE 11, 2015

Unlike email, where the sender can put you in the spam folder, text messages always get read. Less than 5 percent of marketing emails are ever opened. percent clickthrough rate, meaning that people actually read these things and respond to them. percent conversion rate, so people are buying from ads they get on their phone.

Mobile 100

Mobile Clickthrough Marketing SMS 100

ConversionXL

APRIL 14, 2021

Picking up a phone and cold calling (or emailing) is just not as effective as it once was—you need to be smarter both when it comes to which users you’re engaging and what kinds of messages you’re using. Interestingly, we soon might see a drop in email marketing since it’s becoming less popular in the 18 to 24 group. Conclusion.

Video 141

Video Audience Metrics Campaign 141

ConversionXL

FEBRUARY 2, 2012

Somebody asked me the other day, what are all the possible ways one could increase the conversion rate? Here’s a list of 53 ways to increase conversion rate, along with an example for each case of how somebody did it. Adding proof to the home page contributed a lot to the 400% boost in voices.com conversion rate.

Conversion 127

Conversion Clickthrough Software Review SMS 127

ConversionXL

MARCH 17, 2016

Similar concepts can be applied to email, direct mail, ads, and to any other marketing material for that matter. Let’s say your lead nurturing efforts are mostly through email. For SaaS, most will agree that drip emails are undoubtedly the best way to go. The Micro-Yeses Path to the Ultimate Yes. It needs to become a habit.

Campaign 90

Campaign Email Clickthrough Audience 90

ConversionXL

FEBRUARY 5, 2013

Your conversion rate is mainly determined by the quality of traffic. The act of conversion was opt-in to their email list. The total traffic and conversion numbers in this “case study” are of course ridiculously low and mostly not statistically significant at all, but serve as an illustrative example.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

APRIL 11, 2016

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. On Ice.com, the conversion rate for shoppers viewing video on product pages increased by 400%, while return rates dropped from 12% to 9%. How do most visitors feel about video?

Video 48

Video Conversion Mobile Search 48

ConversionXL

OCTOBER 23, 2012

Secondary goal is a clickthrough to the Courses page, so people would find a course of interest. We ran a very long and thorough version against a minimal version: Results: 13% more email signups (every bit helps) and 25% more people checking out their courses. Level of cost/commitment associated with conversion. Why is that.

Clickthrough 128

Clickthrough Software Review B2B Audience 128

ConversionXL

OCTOBER 20, 2015

And we’ve mentioned in the past, free shipping is something that works more often than not in conversion optimization (though it’s an important operations decision, not just a quick A/B test). Buy Tax Free” increased clickthrough rate by 49.85%. Moral of the story: free is in a league of its own. When Free Fails: Part 1.

France 48

France Clickthrough Conversion SEO 48

Entrepreneurs-Journey.com by Yaro Starak

OCTOBER 19, 2010

Whenever you write a followup email, or broadcast email, think of what you would say if you were writing to a friend that asked you about the topic you are going to write about. Is it likely that the person who left that comment (along with the others) are going to open my next email? My recommendation is this.

Clickthrough 75

Clickthrough Email Vesting Video 75

Up and Running

AUGUST 19, 2016

This will increase your clickthrough rate, giving you more chances to make a sale, but it’s also going to increase your relevance to the Amazon search engine spiders, helping you to increase your rankings on the category pages. Your product listings should already be optimized for conversions, if you’ve followed step one close enough.

PPC 60

PPC Campaign Sales Search 60

leananalyticsbook.com

AUGUST 19, 2012

Transactional sites are about shopping cart conversion, cart size, and abandonment. To be useful today, however, it should be a long funnel that includes sources, email metrics, and social media impact. Media is about time on page, pages per visit, and clickthrough rates. Someone buys something in return for something.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

SEPTEMBER 15, 2016

Is an average cost of 50 cents per conversion high or low? Not for conversions. Google’s ValueTrack parameters allow you to see which keywords and placements have the highest sales rate, not conversion rate. The keyword has lots of impressions and no conversions. Is a CTR of 20% good or bad? via KlientBoost).

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

SEPTEMBER 24, 2020

In the big picture, “conversion optimization” boils down to getting more of the right people clicking on the things you want them to click. Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. I agree to get emails. Get it now.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

DECEMBER 12, 2016

Zappos has videos for almost all of their product, such as this: Read this post on how using video increases conversions. Ask for email first on checkout. This is so you are able to send follow-up emails if they do not complete their orders. Track the effectiveness of those emails (open, clickthrough and conversion rates).

eCommerce 48

eCommerce Technical Review Software Review Clickthrough 48

ConversionXL

APRIL 4, 2012

Here’s how to increase the conversion rate of your ecommerce site. What’s the conversion rate I can be happy with? A good conversion rate to strive for is better than the one you have right now. The grandfather of boosting ecommerce conversion rates is having high quality photos of your product. Check it out.

eCommerce 134

eCommerce Conversion Software Review Technical Review 134

Duct Tape Marketing

MARCH 3, 2017

When trying to gauge the ROI of your content, you can’t rely on a single conversion point. After readers comment on a post using Disqus, they get an email notification on any new comment on that post. Or your content visuals are good, but the copy isn’t engaging enough for them to comment or start a conversation.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

MAY 2, 2018

Although it seems like a small thing, putting your phone number and email address on the top of your site usually boosts conversions. Charging for shipping is a conversion killer. However there are strategies you can experiment with: Establish a baseline: Compare conversion with and without a free shipping offer.

eCommerce 133

eCommerce Technical Review Software Review Clickthrough 133

Duct Tape Marketing

AUGUST 13, 2015

Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). Even if the tactic doesn’t increase your rankings, it can provide a better user experience, keep readers on your site longer, and most likely improve conversions. Internal linking is easily overlooked and underappreciated.

SEO 28

SEO Clickthrough Affiliate Private Equity 28

ConversionXL

APRIL 6, 2016

People hate popups, but they increase conversions. people who are depressed check email more, when we feel lonely we use Facebook). For example, an email capture popup after 5 idle minutes. Joanna Wiebe, Jen Havice and Joel Klettke present: Conversion Copywriting Panel. If you have 0-10 conversions, etc.

Retention 48

Retention Algorithm Software Review Conversion 48