ConversionXL

APRIL 11, 2016

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. On Ice.com, the conversion rate for shoppers viewing video on product pages increased by 400%, while return rates dropped from 12% to 9%. How do you measure conversations?

Video 48

Video Conversion Mobile Search 48

ConversionXL

FEBRUARY 5, 2013

Your conversion rate is mainly determined by the quality of traffic. The act of conversion was opt-in to their email list. The total traffic and conversion numbers in this “case study” are of course ridiculously low and mostly not statistically significant at all, but serve as an illustrative example. Image credit.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Quality Score is one of the most important metrics within your AdWords account as it has a significant impact on the cost per conversion you pay.

PPC 48

PPC Matching Algorithm Clickthrough 48

ConversionXL

MAY 24, 2013

Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well. KPIs are metrics (numbers). “A

Analytics 131

Analytics Mobile Framework Conversion 131

ConversionXL

SEPTEMBER 11, 2014

This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. Put simply: Getting clicks from the right audience boosts your conversion rate because you’re driving motivated traffic to what they want.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

OCTOBER 21, 2014

This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Where Are The Leaks In Your Conversion Funnel?

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

SEPTEMBER 15, 2016

Is an average cost of 50 cents per conversion high or low? Measuring the right metrics when you’re experimenting with PPC is important. Not for conversions. Google’s ValueTrack parameters allow you to see which keywords and placements have the highest sales rate, not conversion rate. Is a CTR of 20% good or bad?

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

SEPTEMBER 24, 2020

In the big picture, “conversion optimization” boils down to getting more of the right people clicking on the things you want them to click. Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Image source ).

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.

Software Review 116

Software Review PPC Analytics Search 116

Duct Tape Marketing

MARCH 3, 2017

When trying to gauge the ROI of your content, you can’t rely on a single conversion point. There are a lot of metrics you must dig into. Thus, we have compiled a list of key metrics (in no particular order of importance) that you should pay heed to while evaluating the overall performance of your content marketing program.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

APRIL 6, 2016

People hate popups, but they increase conversions. Joanna Wiebe, Jen Havice and Joel Klettke present: Conversion Copywriting Panel. Claire Vo: CRO Metrics for Performance and Insight. If you have 0-10 conversions, etc. To automate, you need 10,000 conversions per month ( w/ power of 80, you need 5%). Optimization.

Retention 48

Retention Algorithm Software Review Conversion 48