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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

This will then allow you to set new CPA goals and potentially allow you to bid more aggressively on certain keywords that have a better sales conversion rate than others. Measure everything (especially clickthrough rate, conversion rate and your ultimate conversion metric, i.e. the sale, not just the initial lead).

PPC 48
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How To Get More SEO Value Out of Your Existing Content

Duct Tape Marketing

Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). For example, if I wrote an article about affiliate marketing, I would title it “CPA Marketing – How To Increase Your Affiliate Marketing Revenue By 137%”. Optimizing these pages could easily earn you significantly more traffic.

SEO 28
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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Increase LTV –> higher CPA. If you thought it was going to win and loses, then it’s valuable because it’s learning. If you’re not retaining users, growth (WAUs) will stall.