crowdSPRING Blog

AUGUST 20, 2017

Optimize your site’s search engine listing. Schema is a way to tell search engines what your content means, not just what it says. This kind of metadata can really boost clickthroughs to your site. We’re not talking about embedding giant banner ads or long-winded copy at the end of every email. Speed up your web site.

Small Business 48

Small Business Marketing Technical Review Audience 48

Hunter Walker

MAY 7, 2018

Back and forth flame wars on Twitter, Facebook and elsewhere register as “engagement” and high clickthrough on “new comment” mobile notifications. A user eating snacks engineered to take advantage of our sweet, salty urges. Diabetes and weight gain be damned. How did our product make you feel?

Web 62

Web Clickthrough Algorithm Metrics 62

ConversionXL

FEBRUARY 6, 2013

The team over at Visual Website Optimizer were looking for engineers and designers to join their team over at their New Delhi office in India. Results were 149% increase in clickthrough rate to the Careers page. For visitors from India without the banner, clickthrough rate was 9.17%. Case studies.

Conversion 112

Conversion Clickthrough India United Kingdom 112

ConversionXL

JULY 8, 2014

The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers. For a long time, headline writers assumed that positive was better as far as clickthroughs, shareability, readability, and conversions. hours of every professional’s time each day.

Clickthrough 118

Clickthrough Conversion Lead Generation Audience 118

Duct Tape Marketing

MAY 22, 2017

Search Engine Land , 2014). The first position on Google search results on desktop has a 34.36% clickthrough rate. But, this stuff is hyper important if you are a local small business and here’s a few reasons why. 78% of local-mobile searches result in offline purchases. Advanced Web Ranking, 2015). Backlinko , 2016).

Marketing 50

Marketing Clickthrough SEO Search 50

ConversionXL

FEBRUARY 5, 2013

Also comparison search engines are worth keeping. The blog post was about gamification - which is not something most Kissmetrics readers are really interested in (hence the lack of clickthroughs) and it’s not what ConversionXL is about either (=low conversions). Traffic from Amazon ads rocks. Click to enlarge). Social media.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

Up and Running

AUGUST 19, 2016

You need to think of Amazon as one big search engine, because that’s exactly what it is—a search engine for products. Most people simply type out their product name, usually in an effort to follow what they think is working, because so many other businesses are doing it. But this is a mistake. Your headline comes next.

PPC 60

PPC Campaign Sales Search 60

ConversionXL

NOVEMBER 22, 2016

The clickthrough itself wasn’t that valuable of a metric in terms of conversions, but in terms of insights into what the user valued, it was extremely useful. Then you can reverse engineer a strategic approach to your testing program that lets you track, analyze, and improve metrics that matter for your organization.

Conversion 48

Conversion Metrics Analytics Non-Compete 48

ConversionXL

APRIL 11, 2016

MarketingLand found that 62% of Google searches include video, which might explain why Brightcove found that video drives a 157% increase in organic traffic from search engines. YouTube is a powerful search engine that works hand-in-hand with Google. Optimize Videos for Search Engines. One call to action per video. via a form.

Video 48

Video Conversion Mobile Search 48

leananalyticsbook.com

AUGUST 19, 2012

Media is about time on page, pages per visit, and clickthrough rates. For example, Pinterest’s affiliate URL rewriting model , which requires that the site take into account the likelihood someone will actually buy a thing as well as the percentage of clickthroughs (see also this WSJ piece on the subject.). 31 Jul 2012.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

MAY 24, 2013

2) Increase y – Increase clickthrough rates. Google wants to prevent people from deceiving the search engines with duplicate content. If you are testing two different variations of your homepage, you dont want the search engines to not index them. 3) Reduce z – Reduce our shopping cart abandonment rate.

Analytics 131

Analytics Mobile Framework Conversion 131

ConversionXL

SEPTEMBER 24, 2020

Recommended reading: Increase Your Website Traffic & Engagement With Twitter Cards 15 Ways To Increase The Clickthrough Rates On Your Tweets. If you’ve just been throwing stuff at your Facebook wall or Twitter stream, or if you’ve been blindly publishing articles hoping that traffic will come from the search engines, stop.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

15 Ways To Increase The Clickthrough Rates On Your Tweets. If you’ve just been throwing stuff at your Facebook wall or Twitter stream, or if you’ve been blindly publishing articles hoping that traffic will come from the search engines, stop. Recommended Reading: Increase Your Website Traffic & Engagement With Twitter Cards.

Software Review 116

Software Review PPC Analytics Search 116

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. We got everything from price comparison engines to aggregated user reviews to one-click checkout. Direct Response Advertising becomes ever more efficient.

Internet 108

Internet eCommerce Advertising Flash 108

ConversionXL

APRIL 6, 2016

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). It’s really just product engineering + optimization. If you thought it was going to win and loses, then it’s valuable because it’s learning.

Retention 48

Retention Algorithm Software Review Conversion 48