crowdSPRING Blog
AUGUST 20, 2017
Don’t try too hard to “go viral” and above all, obey the law. Optimize your site’s search engine listing. Schema is a way to tell search engines what your content means, not just what it says. This kind of metadata can really boost clickthroughs to your site. Here are some examples of effective guerrilla marketing.
crowdSPRING Blog
AUGUST 20, 2017
Don’t try too hard to “go viral” and above all, obey the law. Optimize your site’s search engine listing. Schema is a way to tell search engines what your content means, not just what it says. This kind of metadata can really boost clickthroughs to your site. Here are some examples of effective guerrilla marketing.
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Up and Running
AUGUST 19, 2016
You need to think of Amazon as one big search engine, because that’s exactly what it is—a search engine for products. One of the biggest launch services, Viral Launch, gives you access to an audience of 150,000 people, effectively letting you launch product after product, without having to put in massive amounts of time (or money).
ConversionXL
APRIL 11, 2016
Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. MarketingLand found that 62% of Google searches include video, which might explain why Brightcove found that video drives a 157% increase in organic traffic from search engines. Optimize Videos for Search Engines. via a form.
leananalyticsbook.com
AUGUST 19, 2012
Media is about time on page, pages per visit, and clickthrough rates. For example, Pinterest’s affiliate URL rewriting model , which requires that the site take into account the likelihood someone will actually buy a thing as well as the percentage of clickthroughs (see also this WSJ piece on the subject.). 31 Jul 2012.
ConversionXL
APRIL 6, 2016
Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). It’s really just product engineering + optimization. Increase virality –> decrease eCPA. If you thought it was meh and it was a breakthrough, it’s highly valuable.
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