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Why Your Customers Buy More When Value Outweighs Cost

ConversionXL

Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. They even do live A/B testing on the newspaper’s Boston.com website to see which versions drive the most clickthroughs. Conclusion.

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How to beat the behemoths

The Equity Kicker

Banner blindness = shitty clickthroughs (now extending to blindness for referral programmes). Chen identifies six trends which continue to make life more difficult: Mobile platform consolidation – The App Store and Google Play dominate, and they are in turn dominated by Facebook and Google apps. Competition on paid channels.

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Knowing your customer is key to conversion rate optimisation

The Equity Kicker

A Whirlpool email campaign improved clickthrough by 42% when they reduced the number of calls to action from four to one. Speed – Amazon estimates that for every 100ms increase in page load time there’s a 1% decrease in sales, and more generally page load times over 2-3s leads to massive customer drop off.

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Why does Gmail hate newsletters? cc @gmail @danprimack @mailchimp

This is going to be BIG.

Near 40% opens, almost 15% clickthroughs, and almost 4,000 subscribers. My buddy Dan Primack has a private equity newsletter called the Term Sheet that is now getting caught in Gmail's spam filter as well. For 78 straight weeks, my " This Week in the NYC Innovation Community Newsletter " enjoyed industry leading metrics. disappeared.

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Whereas branding is a bit softer and meant to promote an increase in the awareness or equity of a brand or product (without the required response). Does the funnel begin on the clickthrough to the site? Direct response means you expect people to do something when they arrive at your site. You expect them to take an action.

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How To Get More SEO Value Out of Your Existing Content

Duct Tape Marketing

Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). Previously, Gary was an investment banking and private equity analyst. If you have a large blog, instead of working within your browser, you may want to click on “Download This Table”. He is the founder of StartABlog123.com

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